· Public charity
San Diego Tourism Marketing District
Sdtmd is a funding conduit for the development and implementation of effective marketing programs and services that benefit the assessed businesses within the SAN DIEGO TOURISM MARKETING DISTRICT.
What it funded, over time
Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.
Where the money goes
Grants by size, and the largest recipients.
By grant size · FY2025
- $10k–50k5 grants · $156k
- $50k–250k12 grants · $1.3M
- $250k+2 grants · $49M
| Recipient | Amount |
|---|---|
| SAN DIEGO TOURISM AUTHORITY | $47,139,653 |
| SPORTS SD INC | $1,738,994 |
| WONDERFRONT HOLDINGS LLC | $249,435 |
| THUNDERBOATS UNLIMTED CLUB INC | $200,000 |
| SAN DIEGO CREW CLASSIC | $156,500 |
| PADRES LP | $150,000 |
| SAN DIEGO BAYFEST LLC | $121,530 |
| LA JOLLA HISTORICAL SOCIETY | $74,500 |
| CALIFORNIA POLICE ATHLETIC FEDERATI | $71,000 |
| THE BON TEMPS SOCIAL CLUB OF SD | $67,649 |
| SOUTHERN CAL TENNIS ASSOC FDN | $65,000 |
| DEL MAR FOOD AND WINE LLC | $64,715 |
| FAST FORWARD FUTURES INC | $61,026 |
| FAST FORWARD VENTURES LLC | $56,199 |
| PRO PADEL LEAGUE OPERATIONS INC | $45,000 |
Does the money reach high-need areas?
Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.
Dollar for dollar, its grants (FY17–25) land where the poverty rate runs at 11%, against an area that typically sits at 11%. 100% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.
How this is measured
How this is measured
Who it funds again
Organizations funded in more than one year, against those funded once.
Grantees it renews have grown median revenue +11% since the first grant, against +8% for those funded once.
20 repeat relationships: 11 still active in FY2025, 9 since wound down; 8 grantees were first funded in FY2025 (too recent to call).
How the two cohorts compare
Organizations
Total granted
Median revenue growth · since first grant
Still filing today
New vs renewed · share of each year
In FY2025, 99% of grant dollars renewed an existing relationship; $741k went to new ones.
Where new relationships form · theme of each grantee’s first grant
How this is measured
Backed again, and grew
- SDSAN DIEGO CONVENTION AND TOURIST BUREAU9× · 2017–2025 · $323M · revenue +29% · 87% of their budget
- SSSPORTS SD INC8× · 2017–2025 · $6.8M · revenue +5%
- SDSan Diego Crew Classic Inc8× · 2017–2025 · $1.1M · revenue +8% · 26% of their budget
Funded once
- CMCRSSD MUSIC LLCone grant, 2024 · $150k
- ECELITE CLUBS NATIONAL LEAGUE INCgraduatedone grant, 2022 · $149k · revenue +126%
- SLSD LACROSSE LLCone grant, 2023 · $130k
How this is measured
Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.
Closest unfunded matches
The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.
To encourage and foster interest in all aspects of yachting.
A) to promote youth tennis in san diego, b) support of various local,district,and national tennis tournaments and programs, and c) promote community tennis through assistance with court repairs
Southern california golf association's mission is to promote the game of golf.
To establish San Diego and Southern California as the core of the healthy living, sports and active lifestyle community. Through supporting companies at all stages, we help create jobs, but not just any jobs, jobs that make our city and…
The mission of the san diego county bar association is to be the representative of the san diego county legal profession, serving the prblic and the profession by enhancing the legal system and promoting justice, professional excellence,…
To promote and develop the growth of tennis as an inclusive and inviting lifetime activity in the northern california section.
To promote and develop the sport of ultimate at all levels within the state of california and beyond.
Support cricket play in san diego
Provides youth soccer development and amateur athletic competition through coaching, training and competition.
Provide recreational and competitive youth soccer for community
How this is measured
18 grantees tracked through their own filings, 2017–2025.
Each grant beside the grantee’s revenue from every source, year by year.
How this is measured
Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 18 of the 38 grantees resolved in that span have returns of their own we could reconcile.
Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.
Where the money sits, by cause and then by grantee
Each grantee by its size and the funder’s share of it; top left is load-bearing
Grantee by grantee: a decade per organization, before and after funding
A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.
- Who funds SAN DIEGO CONVENTION AND TOURIST BUREAU ↗
- Who funds SPORTS SD INC ↗
- Who funds San Diego Crew Classic Inc ↗
- Who funds CALIFORNIA STATE GAMES ↗
- Who funds THE THUNDERBOATS UNLIMITED CLUB INC ↗
- Who funds SOUTHERN CALIFORNIA TENNIS ASSOCIATION FOUNDATION ↗
- Who funds CALIFORNIA POLICE ATHLETIC FEDERATION ↗
- Who funds La Jolla Historical Society ↗
- Who funds FAST FORWARD FUTURES INC ↗
- Who funds SAN DIEGO BREWERS GUILD ↗
- Who funds THE BON TEMPS SOCIAL CLUB OF SAN DIEGO ↗
- Who funds ELITE CLUBS NATIONAL LEAGUE INC ↗
- Who funds SOUTHERN CALIFORNIA TENNIS ASSOCIATION ↗
- Who funds CENTURY CLUB OF SAN DIEGO ↗
- Who funds SAN DIEGO DIPLOMACY COUNCIL ↗
- Who funds Ultimate Players Association ↗
- Who funds YOUTH TENNIS SAN DIEGO ↗
- Who funds ACCESS YOUTH ACADEMY ↗
Co-funders
Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.
Open a dossier: The San Diego Foundation · Jewish Community Foundation of San Diego · David C Copley Foundation · Price Philanthropies Foundation · The Conrad Prebys Foundation · Sempra Foundation · California Community Foundation · Vanguard Charitable Endowment Program · Donor Advised Charitable Giving Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation
How this is measured
How much its grantees rely on government
Each dot is one organization San Diego Tourism Marketing District funds: left to right is the share of its income from government, bottom to top the share from San Diego Tourism Marketing District. Bigger dots raise more.
How this is measured
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How do I get to San Diego Tourism Marketing District?
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Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.
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