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California · Public charity

San Diego Tourism Marketing District

Sdtmd is a funding conduit for the development and implementation of effective marketing programs and services that benefit the assessed businesses within the SAN DIEGO TOURISM MARKETING DISTRICT.

$50M
Granted FY2025(still arriving)
19
Grants FY2025
12
Organizations funded FY2024
17%
First-time grantees FY2024
Read the full brief
Median grant, FY2025
$67,649
Largest grant, FY2025
$47,139,653
Organizations funded a year
1 to 17
FY2018 to FY2024
States reached, FY2025
3
Total assets, FY2025
$23M

How open it is to new grantees

In FY2024, 17% of the organizations San Diego Tourism Marketing District funded were first-time grantees, receiving 0% of its grant dollars.

New vs renewed · share of each year

In FY2024, 100% of grant dollars renewed an existing relationship; $156k went to new ones.

50%100%’18’19’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’18’19’20’21’22’23’24
Recreation & SportsPhilanthropyCrime & LegalEducationArts & CultureCommunity ImprovementOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.
The numbers by year
Fiscal yearOrganizations fundedTo those organizationsFirst-time grantees
FY2025still arriving19$50M42%
FY202412$51M17%
FY202315$40M33%
FY202210$27M20%
FY20211$21M0%
FY202017$37M29%
FY201914$44M43%
FY20189$37M44%
100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Community Improvement$324MRecreation & Sports$13MArts & Culture$1.8MHealth$352kEducation$192kEnvironment$104kInternational$83kYouth Development$67kOther$0

Top grantees

Largest recipients by total granted, FY2017 to FY2025, and the share of each one’s budget the grants supplied at peak.

GranteeTotal grantedYearsShare of their budget
San Diego Convention and Tourist Bureau$323,117,942987%
Sports Sd Inc$6,842,233817%
San Diego Crew Classic Inc$1,080,230826%
California State Games$1,075,667653%
Wonderlust Events LLC$1,000,0003n/a
The Thunderboats Unlimited Club Inc$675,000626%
Extreme Sailing$648,7822n/a
Surf Cup Sports$567,0002n/a
Southern California Tennis Association Foundation$467,000546%
California Police Athletic Federation$343,567716%
Show all 38 grantees
All grantees of San Diego Tourism Marketing District by total granted
GranteeTotal grantedYearsShare of their budget
San Diego Convention and Tourist Bureau$323,117,942987%
Sports Sd Inc$6,842,233817%
San Diego Crew Classic Inc$1,080,230826%
California State Games$1,075,667653%
Wonderlust Events LLC$1,000,0003n/a
The Thunderboats Unlimited Club Inc$675,000626%
Extreme Sailing$648,7822n/a
Surf Cup Sports$567,0002n/a
Southern California Tennis Association Foundation$467,000546%
California Police Athletic Federation$343,567716%
La Jolla Historical Society$319,024513%
Wonderfront Holdings LLC$249,4351n/a
World of Wine Events LLC$193,1293n/a
Fast Forward Futures Inc$192,316365%
San Diego Brewers Guild$189,548448%
The Bon Temps Social Club of San Diego$171,712321%
Padres LP$150,0001n/a
Crssd Music LLC$150,0001n/a
Elite Clubs National League Inc$149,00013%
Sd Lacrosse LLC$130,0001n/a
San Diego Bayfest LLC$121,5301n/a
Southern California Tennis Association$115,00021%
Best Coast Beer Fest LLC$113,0502n/a
Zero Emissions Alliance Inc$103,5501n/a
Century Club of San Diego$100,00011%
San Diego Diplomacy Council$82,58536%
Del Mar Food and Wine LLC$64,7151n/a
Fast Forward Ventures LLC$56,1991n/a
Ultimate Players Association$53,98021%
Sd Toc Loc LLC - Dba Amgen$46,2111n/a
Pro Padel League Operations Inc$45,0001n/a
Maverick Sports$45,0001n/a
Youth Tennis San Diego$43,70421%
The Crafter's Box Inc$37,3301n/a
Access Youth Academy$30,00012%
Viaports International LLC$27,0001n/a
San Diego Gaa$23,3971n/a
Visual Media Group$17,1001n/a

Where it is load-bearing

San Diego Tourism Marketing District supplied at least a quarter of the budget for 7 of its grantees at some point. The chart plots its 18 largest grantees; load-bearing ones sit top left.

25%50%75%100%$1.0M$10Mgrantee revenue →↑ funder's share of their budgetSan Diego Convention and Tourist Bureau: $323,117,942 over 9y, 87% of budgetSports Sd Inc: $6,842,233 over 8y, 17% of budgetSan Diego Crew Classic Inc: $1,080,230 over 8y, 26% of budgetCalifornia State Games: $1,075,667 over 6y, 53% of budgetThe Thunderboats Unlimited Club Inc: $675,000 over 6y, 26% of budgetSouthern California Tennis Association Foundation: $467,000 over 5y, 46% of budgetCalifornia Police Athletic Federation: $343,567 over 7y, 16% of budgetLa Jolla Historical Society: $319,024 over 5y, 13% of budgetFast Forward Futures Inc: $192,316 over 3y, 65% of budgetSan Diego Brewers Guild: $189,548 over 4y, 48% of budgetThe Bon Temps Social Club of San Diego: $171,712 over 3y, 21% of budgetElite Clubs National League Inc: $149,000 over 1y, 3.0% of budgetSouthern California Tennis Association: $115,000 over 2y, 0.8% of budgetCentury Club of San Diego: $100,000 over 1y, 0.6% of budgetSan Diego Diplomacy Council: $82,585 over 3y, 5.9% of budgetUltimate Players Association: $53,980 over 2y, 0.9% of budgetYouth Tennis San Diego: $43,704 over 2y, 0.7% of budgetAccess Youth Academy: $30,000 over 1y, 1.9% of budget

Tap a dot to name the grantee.

How this is measured
Share of budget is the funder’s grant in a year over the grantee’s total revenue that year, at its highest across the years we hold; revenue is from all sources. Only grantees confirmed against their own filings, whose grants do not exceed their revenue, are plotted: the largest 18.

Nonprofits that may fit its grantmaking

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

The San Diego FoundationCA15.5× affinity6 shared granteesties to 10 of 10Hover any node to trace its alignments.Compare side by side →

Open a dossier: The San Diego Foundation · Jewish Community Foundation of San Diego · David C Copley Foundation · Price Philanthropies Foundation · The Conrad Prebys Foundation · Sempra Foundation · California Community Foundation · Vanguard Charitable Endowment Program · Donor Advised Charitable Giving Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

Compare San Diego Tourism Marketing District with peer funders

Warm introductions · Powered by PlinthPlus

How do I get to San Diego Tourism Marketing District?

Find your warmest path to San Diego Tourism Marketing District through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

About San Diego Tourism Marketing District

How much does San Diego Tourism Marketing District give?
San Diego Tourism Marketing District reported 19 grants totaling $50,371,932 in its FY2025 IRS filing. It funded between 1 and 17 organizations a year over FY2018 to FY2024.
What does San Diego Tourism Marketing District fund?
By grant dollars over FY2017 to FY2025, its largest causes are Community Improvement (95%), Recreation & Sports (4%), Arts & Culture (1%).
Who are San Diego Tourism Marketing District's largest grantees?
By total granted over FY2017 to FY2025: San Diego Convention and Tourist Bureau ($323M), Sports Sd Inc ($6.8M), San Diego Crew Classic Inc ($1.1M).
Does San Diego Tourism Marketing District fund new organizations?
In FY2024, 17% of the organizations it funded were first-time grantees.
Which funders back the same organizations as San Diego Tourism Marketing District?
Its strongest co-funders, measured against what their size predicts, include The San Diego Foundation, Jewish Community Foundation of San Diego, David C Copley Foundation.
Where is San Diego Tourism Marketing District based?
San Diego Tourism Marketing District is based in CA.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 38 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

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