Skip to content
Behavioral Ideas Lab Inc at a glanceMostly funded, not a grantmaker: see who funds it →

· Public charity

Behavioral Ideas Lab Inc

Ideas42 uses behavioral science - the science of human behavior - to improve lives, build better systems, and drive social change.

$811k
Granted FY2024still arriving
15
Grants FY2024still arriving
11
States reached
$200k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2024.

Community Improvement$1.1MHuman Services$437kHealth$390kEducation$388kPublic Benefit$226kReligion$186kArts & Culture$64kPhilanthropy$25kOther$0
02FY2024 · 15 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 15 grants below total $638,600, the rows itemized in this filing. The $811,306 headline is the total grant expense on the return; the other $172,706 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2024

  • Under $10k1 grant · $8k
  • $10k–50k11 grants · $246k
  • $50k–250k3 grants · $386k
$25,000
Median grant
11
States reached
$21M
Total assets
Largest grants
RecipientAmount
GEORGE WASHINGTON UNIVERSITY$200,000
GEORGIA OPPORTUNITY AND RESILIENCE FUND$121,500
HOSTOS COMMUNITY COLLEGE FOUNDATION$64,100
NORTH SEATTLE COMMUNITY COLLEGE FOUNDATION$30,500
NAVICORE SOLUTIONS GARDEN STATE CONSUMER CREDIT COUNSELING INC$30,000
LUTHERAN SOCIAL SERVICES OF MN$27,500
SELF FINANCIAL INC$25,000
ARROFI INC$25,000
NATIONAL CENTER FOR FAMILY PHILANTHROPY (A DELAWARE CORPORATION)$25,000
MONEY MANAGEMENT INTERNATIONAL INC$25,000
CONSUMER CREDIT COUNSELING SERVICE OF MARYLAND AND DELAWARE INC$20,000
CENTER FOR TRANSFORMING COMMUNITIES$15,000
PRISM DATA TECHNOLOGIES INC$12,500
THE TRIGGER PROJECT$10,000
TAKE CHARGE AMERICA INC$7,500
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY22–24, $460k) land where the poverty rate runs at 11%, against an area that typically sits at 10%. 55% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 10%TAKE CHARGE AMERICA INC: $34k → 11%LUTHERAN SOCIAL SERVICES OF MINNESOTA: $34k → 14%MONEY MANAGEMENT INTERNATIONAL INC: $25k → 8%CENTER FOR TRANSFORMING COMMUNITIES: $15k → 17%CONSUMER EDUCATION SERVICES INC: $34k → 8%GEORGIA OPPORTUNITY AND RESILIENCE FUND: $122k → 13%NORTH SEATTLE COMMUNITY COLLEGE FOUNDATION: $31k → 9%NORTH SEATTLE COMMUNITY COLLEGE FOUNDATION: $34k → 10%GARDEN STATE CONSUMER CREDIT COUNSELING INC: $34k → 6%TAKE CHARGE AMERICA INC: $8k → 11%LUTHERAN SOCIAL SERVICES OF MN: $28k → 14%NORTH SEATTLE COMMUNITY COLLEGE FOUNDATION: $8k → 10%NAVICORE SOLUTIONS GARDEN STATE CONSUMER CREDIT COUNSELING INC: $30k → 6%TAKE CHARGE AMERICA INC: $8k → 11%LUTHERAN SOCIAL SERVICES OF MINNESOTA: $8k → 14%GARDEN STATE CONSUMER CREDIT COUNSELING INC: $10k → 6%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

WA
MN
NY
MA
NJ
CT
CA
VA
MD
AZ
TN
NC
DC
AL
GA
TX
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

64%of every dollar goes to organizations it has funded before.
$1.8M · 10 repeat orgs$1.0M to everyone else

Grantees it renews have grown median revenue +19% since the first grant, against -7% for those funded once.

10 repeat relationships: 5 still active in FY2024, 5 since wound down; 10 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

10
6

Total granted

$1.8M
$488k

Median revenue growth · since first grant

+19%
-7%

Still filing today

70%
83%

New vs renewed · share of each year

In FY2024, 18% of grant dollars renewed an existing relationship; $523k went to new ones.

50%100%’17’18’19’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24
Human ServicesEducationInternationalArts & CulturePhilanthropyYouth DevelopmentOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • NEW AMERICA FOUNDATION
    3× · 2018–2020 · $176k · revenue +1%
  • GS
    GARDEN STATE CONSUMER CREDIT COUNSELING INC
    3× · 2022–2024 · $74k · revenue +19%
  • NS
    NORTH SEATTLE COMMUNITY COLLEGE FOUNDATION
    3× · 2022–2024 · $72k · revenue +47%

Funded once

  • MU
    METROPOLITAN UNITED METHODIST CHURCH
    one grant, 2021 · $186k
  • PARTNERS IN HEALTH A NONPROFIT CORPORATION
    one grant, 2021 · $122k · revenue -7%
  • TU
    THE UVA SCHOOL OF EDUCATION AND HUMAN DEVELOPMENT FOUNDATION INCgraduated
    one grant, 2018 · $75k · revenue +76%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
National Association for College Admission Counseling

Empowering college admission counseling professionals through education, advocacy, and community.

Education
2
National Association of Corporate Directors

We empower directors and transform boards to be future ready.

Public Benefit
3
National Opinion Research Center

See schedule onorc at the university of chicago conducts research and data science on critical societal issues to guide decision-making and the development of programs and public policy. our experts identify relationships and trends, and…

Social Science
4
University of New Haven

The University of New Haven is a student-centered comprehensive university with an emphasis on excellence in liberal arts and professional education. Our mission is to prepare our students to lead purposeful and fulfilling lives in a…

Education
5
University of Virginia Investment Management Company

The university of virginia investment management company (uvimco) is organized to invest funds on behalf of the rector and visitors of the university of virginia (the university or uva) and university-associated organizations (uaos).

Education
6
Golden Gate University

Golden gate university prepares individuals to lead and serve by providing high quality, practice-based educational programs in law, taxation, business and related professions - as a nonprofit institution - in an innovative and challenging…

Education
7
National Foundation for Credit Counseling Inc

To lead a national movement that better equips americans to manage their financial futures and, in turn, advances the economy and our nation as a whole. founded in 1951, the national foundation for credit counseling (nfcc) is the oldest…

Human Services
8
The Common Application Inc

The common application is a not-for-profit membership organization of over 1,100 colleges and universities across the globe committed to access, equity, and integrity in the college admission process. every year, over 1.5 million students…

Education
9
National Association of College and University Attorneys

To advance the practice of higher education attorneys for the benefit of the institutions they serve.

—
10
American Gas Association

American gas association's (the association) mission is to develop and advocate for informed, innovative, and durable policy that fulfills our nation's energy needs, environmental aspirations and economic potential. we are committed to…

—
11
Fielding Graduate University

We provide exemplary interdisciplinary programs for a community of scholar-practitioners within a distributed learning model grounded in student-driven inquiry and leading to enhanced knowledge.

—
12
Furman University

The primary mission of furman as a liberal arts institution is to provide a distinctive education in fine arts, humanities, social sciences, mathematics and the sciences, as well as selected professional disciplines.

Education
How this is measured
The grantee most central to the portfolio’s shape is National Center for Family Philanthropy Inc; the most unlike its peers is Democracy Works. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

19 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 19 of the 26 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

0
Load-bearing (≥25% of a budget)
1
Early backer (in before they grew)
19/19
Grantees still filing
11/19
Grew since first funded

Where the money sits, by cause and then by grantee

PURPOSE CAMPAIGNS LLC: $841,000 · OtherPURPOSE CAMPAIGNS LLCMASS GENERAL BRIGHAM INCORPORATED: $212,258 · OtherMASS GENERAL BRIGHAM INCORPORATEDMETROPOLITAN UNITED METHODIST CHURCH: $186,000 · OtherMETROPOLITAN UNITED METHODIST CHURCHNEW AMERICA FOUNDATION: $176,000 · OtherNEW AMERICA FOUNDATIONFERNANDEZ ADVISORS LLC: $172,563 · OtherFERNANDEZ ADVISORS LLCTHE UVA SCHOOL OF EDUCATION AND HUMAN DEVELOPMENT FOUNDATION INC: $75,000 · OtherCONSUMER CREDIT COUNSELING SERVICE OF MARYLAND AND DELAWARE INC: $64,000 · Other+3 more: $62,500 · OtherGEORGIA RESILIENCE AND OPPORTUNITY FUND DBA THE GRO FUND: $121,500 · Human ServicesGEORGIA RESILIENCE…GARDEN STATE CONSUMER CREDIT COUNSELING INC: $74,000 · Human ServicesGARDEN STATE CONSU…NORTH SEATTLE COMMUNITY COLLEGE FOUNDATION: $72,000 · Human ServicesNORTH SEATTLE COMM…LUTHERAN SOCIAL SERVICE OF MINNESOTA: $69,000 · Human ServicesLUTHERAN SOCIAL SE…TAKE CHARGE AMERICA INC: $49,000 · Human ServicesTAKE CHARGE AMERIC…CONSUMER EDUCATION SERVICES INC: $34,000 · Human ServicesCONSUMER EDUCATION…MONEY MANAGEMENT INTERNATIONAL INC: $25,000 · Human ServicesMONEY MANAGEMENT I…+1 more: $15,000 · Human ServicesThe George Washington University: $200,000 · EducationThe George …The Trustees of Princeton University: $51,083 · EducationThe Trustee…PURPOSE FOUNDATION: $20,000 · EducationPURPOSE FOU…PARTNERS IN HEALTH A NONPROFIT CORPORATION: $122,008 · HealthEUGENIO MARIA DE HOSTOS COMMUNITY COLLEGE FOUNDATION: $64,100 · Arts & CultureDEMOCRACY WORKS: $50,000 · InternationalNATIONAL CENTER FOR FAMILY PHILANTHROPY INC: $25,000 · PhilanthropyTHE TRIGGER PROJECT: $10,000 · Youth Development
Other$1,789,321Human Services$459,500Education$271,083Health$122,008Arts & Culture$64,100International$50,000Philanthropy$25,000Youth Development$10,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetThe George Washington University: $200,000 over 1y, 0.0% of budgetNEW AMERICA FOUNDATION: $176,000 over 3y, 0.3% of budgetPARTNERS IN HEALTH A NONPROFIT CORPORATION: $122,008 over 1y, 0.0% of budgetGEORGIA RESILIENCE AND OPPORTUNITY FUND DBA THE GRO FUND: $121,500 over 1y, 2.4% of budgetTHE UVA SCHOOL OF EDUCATION AND HUMAN DEVELOPMENT FOUNDATION INC: $75,000 over 1y, 1.6% of budgetGARDEN STATE CONSUMER CREDIT COUNSELING INC: $74,000 over 3y, 0.2% of budgetNORTH SEATTLE COMMUNITY COLLEGE FOUNDATION: $72,000 over 3y, 0.5% of budgetLUTHERAN SOCIAL SERVICE OF MINNESOTA: $69,000 over 3y, 0.0% of budgetEUGENIO MARIA DE HOSTOS COMMUNITY COLLEGE FOUNDATION: $64,100 over 1y, 2.4% of budgetCONSUMER CREDIT COUNSELING SERVICE OF MARYLAND AND DELAWARE INC: $64,000 over 3y, 1.2% of budgetThe Trustees of Princeton University: $51,083 over 1y, 0.0% of budgetTAKE CHARGE AMERICA INC: $49,000 over 3y, 0.5% of budgetCONSUMER EDUCATION SERVICES INC: $34,000 over 1y, 0.4% of budgetMONEY MANAGEMENT INTERNATIONAL INC: $25,000 over 1y, 0.1% of budgetNATIONAL CENTER FOR FAMILY PHILANTHROPY INC: $25,000 over 1y, 0.3% of budgetPURPOSE FOUNDATION: $20,000 over 1y, 0.2% of budgetCENTER FOR TRANSFORMING COMMUNITIES: $15,000 over 1y, 2.5% of budgetTHE TRIGGER PROJECT: $10,000 over 1y, 1.4% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

National Foundation f…Consumer Credit Couns…Donor Advised Charita…Fidelity Investments …Amazonsmile Foundation
National Foundation for Credit Counseling IncDC15.7× affinity5 shared granteesties to 4 of 4Hover any node to trace its alignments.Compare side by side →

Open a dossier: National Foundation for Credit Counseling Inc · Consumer Credit Counseling Service of San Francisco Dba Balance · Donor Advised Charitable Giving Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Behavioral Ideas Lab Inc funds: left to right is the share of its income from government, bottom to top the share from Behavioral Ideas Lab Inc. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%0%1%3%5%funder's share of their income ↑0%13%25%38%50%share of the org’s income from government →median 10%
  • The Trustees of Princeton University: 11% of income from government
  • Garden State Consumer Credit Counseling Inc: 10% of income from government
  • Partners in Health a Nonprofit Corporation: 0% of income from government
no gov moneyreceives it· size = income
0get no government money at all
3report government grants on their 990 we could not trace to a source (not plotted)
0rely on government for over half their income
⤢ axis zoomed · 0–50%
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 26 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

Play a game based on Behavioral Ideas Lab’s filings →

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home