Virginia · Nonprofit
VPM MEDIA CORPORATION
VPM MEDIA CORPORATION (Virginia) receives grants from 71 organizations whose IRS filings report $22,461,761 to it, the largest being CORPORATION FOR PUBLIC BROADCASTING ($18,695,949). 43 of them have funded it in more than one year.
- Revenue FY2025
- $20M
- Funders on record
- 71
- Grants received
- $22M
- Net assets
- $26M
What Vpm Media Corporation does
Mission
To use the power of media to educate, entertain and inspire, using public television and public radio to make a positive impact on the communities throughout central virginia, charlottesville, the shenandoah valley, the northern neck and mecklenburg county regions.
As stated on its FY2025 Form 990.
Programs
Educational engagement: vpm early childhood care & education program works with more than 50 community partners in the greater richmond, charlottesville, and harrisonburg communities to help families and caregivers prepare young children ages 0-8 for success in school. Focusing on families who are the furthest from opportunity. Science matters works with over 50 community partners in the greater richmond, charlottesville, and harrisonburg communities to encourage k-12 students, teacher, parents and the general public to value science and understand its importance to our future.
$335,616 spentof which $1,494,472 as grants2% of program spendingPublic television: vpm connects nearly 2 million people across central virginia and the shenandoah valley to insightful programming in arts and culture, history, science, news and education. In richmond, charlottesville and the harrisonburg area, vpm operates public television stations vpm pbs, vpm plus, vpm pbs kids, lifestyle channel vpm create and international program channel vpm world.
$11,014,173 spent$13,359,804 earned by the program74% of program spendingPublic radio: vpm operates richmond public radio stations vpm news (wcve 88.9 fm) and vpm music (wwbt 107.3 fm, wwlb 93.1 fm and 88.9-hd2), as well as mixed format stations in the northern neck (wcnv 89.1 fm) and southside virginia (wmve 90.1 fm). From its richmond-area newsroom, vpm news delivers coverage of statewide politics, local government, education and legal issues, as well as the news of the day from npr. Vpm music is home to a 24/7 blend of classical, jazz and world music.
$3,474,720 spent$3,095,308 earned by the program23% of program spending
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $14,824,509.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2017 to 2018, from $195M to $42M (−78%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 6% · 2018 10% · 2020 12% · 2021 20% · 2022 7% · 2023 6% · 2024 6% · 2025 8%. Grants only. Government contracts and fees sit inside program revenue.
86% of VPM MEDIA CORPORATION’s revenue is contributions — more reliant on donations than three-quarters of its peers (58% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Jayme Swain
President and CEO
Board chair
Irene Carney
Chair of the board
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 16 funders to 37 funders, grant income rose $1.3M → $2.4M.
14 of 71 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 11% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $54M from one payer (the payer shares this organization's board, largest Virginia Foundation for Public Media). These are real filings, and they are not money VPM MEDIA CORPORATION raised.
From the IRS filings of VPM MEDIA CORPORATION’s funders (the co-funder graph). Top 30 of 71 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
VPM MEDIA CORPORATION leans on a few funders — its largest provides 83% of grant income and the top three 91%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
96% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund VPM MEDIA CORPORATION.
Largest funder’s share by year: 2017 87% · 2018 94% · 2019 88% · 2020 84% · 2021 90% · 2022 86% · 2023 65% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
49% of VPM MEDIA CORPORATION's funders are still giving 3 years after their first grant; 61% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
VPM MEDIA CORPORATION draws 97% of its grant income from funders outside Virginia, across 20 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $2.4M arriving through sponsors registered in 7 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
VPM MEDIA CORPORATION's funding base is broadening — from 16 funders to 37 as grant income climbed.
this organization peer median middle 50% of peers· 550 arts & culture nonprofits $10M–$100M, FY2025
Organizations like VPM MEDIA CORPORATION
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Virginia
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
66% of spending goes to programs.
Governance
Public support
91%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Part of a family of 2 related entities
- I64 Media LLC · disregarded
- Virginia Foundation for Public Media · exempt
Screen this organization
A dated, signed PDF of the compliance screen for VPM MEDIA CORPORATION: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds VPM MEDIA CORPORATION?
- VPM MEDIA CORPORATION (Virginia) receives grants from 71 organizations whose IRS filings report $22,461,761 to it, the largest being CORPORATION FOR PUBLIC BROADCASTING ($18,695,949). 43 of them have funded it in more than one year.
- How many funders does VPM MEDIA CORPORATION have?
- IRS filings report 71 organizations giving $22,461,761 in grants to VPM MEDIA CORPORATION, 43 of which have funded it in more than one year.
- Who is the largest funder of VPM MEDIA CORPORATION?
- CORPORATION FOR PUBLIC BROADCASTING is the largest funder on record, with $18,695,949 in grants. The full list of funders is on this page.
- How can an organization like VPM MEDIA CORPORATION find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 71 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing