Maryland · Nonprofit
SHOW YOUR SOFT SIDE INC
SHOW YOUR SOFT SIDE INC (Maryland) receives grants from 12 organizations whose IRS filings report $272,305 to it, the largest being PAYPAL CHARITABLE GIVING FUND ($96,518). 5 of them have funded it in more than one year, and 80% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2024
- $587k
- Funders on record
- 12
- Grants received
- $272k
- Net assets
- $345k
What Show Your Soft Side Inc does
Mission
To prevent abuse, and promote kindness, to animals throughout the united states through a public awareness campaign featuring images of celebrities and public figures and their pets; to educate the public, especially youth around the issue of cruelty to animals and the potential legal consequences; to educate the public, especially youth, through slogans such as "only a punk would hurt a cat or dog" that cruelty to animals is not acceptable social behavior, as demonstrated through the images of celebrities and public figures and their pets, who are opposed to animal cruelty; and to engage in any other activities which are not inconsistent with section 501(c)(3) of the internal revenue code and applicable state law.
As stated on its FY2024 Form 990.
Programs
Provide posters and print materials free-of-charge to teachers, humane educators and community youth groups, reaching thousands of students each year; and provide training to law enforcement officials on combatting animal cruelty.
$54,140 spent10% of program spendingProvide free spay and neuter services to community cats and low-income individuals in the baltimore metropolitan area.
Fund emergency veterinary care for colony cats, caretakers, and animal rescues in baltimore, md.
$489,448 spentof which $109,987 as grants90% of program spending
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $543,588.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $244k to $335k (+37%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
94% of SHOW YOUR SOFT SIDE INC’s revenue is contributions — more donation-reliant than the typical peer (86% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Sandra Riesett
Executive director
As listed on its FY2024 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 1 funder to 3 funders, grant income rose $10k → $33k.
6 of 12 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 80% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of SHOW YOUR SOFT SIDE INC’s funders (the co-funder graph). Top 11 of 12 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
SHOW YOUR SOFT SIDE INC leans on a few funders — its largest provides 35% of grant income and the top three 72%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
91% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund SHOW YOUR SOFT SIDE INC.
Largest funder’s share by year: 2017 100% · 2018 100% · 2019 48% · 2020 98% · 2021 97% · 2022 97% · 2023 54% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
50% of SHOW YOUR SOFT SIDE INC's funders are still giving 3 years after their first grant; 42% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
80% of SHOW YOUR SOFT SIDE INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $54k that is directly attributable, 100% of it comes from funders outside Maryland, across 4 states.
Funder states come from each funder’s own filing. $219k arriving through sponsors registered in 5 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
SHOW YOUR SOFT SIDE INC has grown faster than three-quarters of the 6,435 animals nonprofits its size.
this organization peer median middle 50% of peers· 6,435 animals nonprofits $100k–$1M, FY2024
Organizations like SHOW YOUR SOFT SIDE INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Maryland
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
93% of spending goes to programs.
Governance
Public support
98%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for SHOW YOUR SOFT SIDE INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds SHOW YOUR SOFT SIDE INC?
- SHOW YOUR SOFT SIDE INC (Maryland) receives grants from 12 organizations whose IRS filings report $272,305 to it, the largest being PAYPAL CHARITABLE GIVING FUND ($96,518). 5 of them have funded it in more than one year, and 80% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does SHOW YOUR SOFT SIDE INC have?
- IRS filings report 12 organizations giving $272,305 in grants to SHOW YOUR SOFT SIDE INC, 5 of which have funded it in more than one year.
- Who is the largest funder of SHOW YOUR SOFT SIDE INC?
- PAYPAL CHARITABLE GIVING FUND is the largest funder on record, with $96,518 in grants. The full list of funders is on this page.
- How can an organization like SHOW YOUR SOFT SIDE INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Maryland. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 12 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing