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Michigan · Nonprofit
PURE HEART FOUNDATION (Michigan) is funded by 15 grantmakers whose IRS filings report $694,432 in grants to it, the largest being DETROIT LIONS CHARITIES ($276,500). 7 of them have funded it in more than one year.
Against its field
PURE HEART FOUNDATION has grown faster than three-quarters of the 5,357 youth development nonprofits its size.
this organization peer median middle 50% of peers· 5,357 youth development nonprofits $100k–$1M, FY2024
Revenue, expenses and net assets — each indexed to 100 at its first filing year, so you read the trajectory, not the magnitude. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
The funding model — what share of revenue comes from contributions, programs, investments and other sources — and whether it's shifting.
100% of PURE HEART FOUNDATION’s revenue is contributions — more reliant on donations than three-quarters of its peers (82% for the typical peer).
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 8 reported years ran a deficit.
$33k from 3 funders in 2024, up from $80k and 4 in 2020.
5 of 15 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 19% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of PURE HEART FOUNDATION’s funders (the co-funder graph). Association, not causation.
PURE HEART FOUNDATION leans on a few funders — its largest provides 40% of grant income and the top three 65%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
Largest funder’s share by year: 2020 62% · 2021 53% · 2022 56% · 2023 44% · 2024 54% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration.
43% of PURE HEART FOUNDATION's funders are still giving 3 years after their first grant; 47% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year.
PURE HEART FOUNDATION is locally rooted: 81% of its grant income comes from Michigan funders.
In-state vs out-of-state, by year
Grantmakers that don’t fund you yet, surfaced two ways: they back organizations that share your funders, or their grantees resemble your mission. The ones both signals agree on come first. Your 15 funders put you under-funded among the 400 organizations that share them.
From the co-funder graph (funders backing at least two comparable organizations, shrunk for grantee count, donor-advised and mega-funds excluded) and the universe embeddings. A research starting point; overlap is association, not a guarantee of fit.
Nonprofits whose mission and program text most resemble this one, by semantic similarity over the universe of US filings — the closest peers, and often the clearest route to shared or prospective funders.
Read directly from this organization’s own Form 990, as neutral context.
86% of spending goes to programs.
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Operates in 1 state
Every figure is read directly from IRS Form 990 / 990-PF e-file XML — this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 15funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. view filing