California · Nonprofit
Pasadena Tournament of Roses Association
Pasadena Tournament of Roses Association (California) receives grants from 9 organizations whose IRS filings report $610,720 to it, the largest being ONELEGACY FOUNDATION ($195,000). 6 of them have funded it in more than one year.
- Revenue FY2026
- $126M
- Funders on record
- 9
- Grants received
- $611k
- Net assets
- $48M
What Pasadena Tournament of Roses Association does
Mission
As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.
As stated on its FY2026 Form 990.
Programs
Rose Bowl Game: The Association, with its volunteer membership, organizes and conducts the annual collegiate postseason football Rose Bowl Game on New Year's Day. On January 1, 2026, the Association hosted the College Football Playoff Quarterfinal at the Rose Bowl Game ("CFP Game"). The CFP Game showcased two of the country's top eight collegiate teams in a postseason match-up, in front of approximately 87,000 live viewers. The game was also televised live on ESPN to over 24 million viewers.
$104,268,954 spentof which $95,048,031 as grants$114,268,348 earned by the program82% of program spendingRose Parade: The Association with its volunteer membership, organizes and conducts the annual Rose Parade on New Year's Day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats.
$12,234,517 spentof which $256,422 as grants$6,451,291 earned by the program10% of program spendingOther Association Events: The Association, in its efforts to promote the City of Pasadena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the Granddaddy Tailgate. It is the intent of the Association to provide an environment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.
$10,709,618 spentof which $7,865,397 as grants$2,650,981 earned by the program8% of program spending
The 3 programs described on its FY2026 Form 990, listed largest first by expense. Program spending in total: $127,213,089.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $53M to $68M (+28%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2019 0% · 2020 0% · 2021 1% · 2022 0% · 2023 0% · 2024 0% · 2025 0% · 2026 0%. Grants only. Government contracts and fees sit inside program revenue.
0% of Pasadena Tournament of Roses Association’s revenue is contributions — about as donation-reliant as the typical peer (5% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 10 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
David Eads
Chief Executive Officer
As listed on its FY2026 Form 990.
Who funds it, year by year
2019 → 2023: the base broadened from 1 funder to 4 funders, grant income rose $10k → $230k.
2 of 9 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 27% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $120M from one payer (the same organization on both sides, largest Pasadena Tournament of Roses Association). These are real filings, and they are not money Pasadena Tournament of Roses Association raised.
From the IRS filings of Pasadena Tournament of Roses Association’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
Pasadena Tournament of Roses Association leans on a few funders — its largest provides 32% of grant income and the top three 68%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
78% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund Pasadena Tournament of Roses Association.
Largest funder’s share by year: 2019 100% · 2020 55% · 2023 85% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
71% of Pasadena Tournament of Roses Association's grant income comes from California funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $167k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
Pasadena Tournament of Roses Association's funding base is broadening — from 1 funders to 4 as grant income climbed.
this organization peer median middle 50% of peers· 22 recreation & sports nonprofits over $100M, FY2026
Organizations like Pasadena Tournament of Roses Association
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
97% of spending goes to programs.
Governance
Public support
99%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Part of a family of 3 related entities
- Tournament Floats LLC · disregarded
- Pasadena Tournament of Roses Foundation · exempt
- Pasadena Tournament of Roses Endowment · exempt
Screen this organization
A dated, signed PDF of the compliance screen for Pasadena Tournament of Roses Association: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds Pasadena Tournament of Roses Association?
- Pasadena Tournament of Roses Association (California) receives grants from 9 organizations whose IRS filings report $610,720 to it, the largest being ONELEGACY FOUNDATION ($195,000). 6 of them have funded it in more than one year.
- How many funders does Pasadena Tournament of Roses Association have?
- IRS filings report 9 organizations giving $610,720 in grants to Pasadena Tournament of Roses Association, 6 of which have funded it in more than one year.
- Who is the largest funder of Pasadena Tournament of Roses Association?
- ONELEGACY FOUNDATION is the largest funder on record, with $195,000 in grants. The full list of funders is on this page.
- How can an organization like Pasadena Tournament of Roses Association find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2026 (financials across 2017–2026), and the filings of 9 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing