California · Nonprofit
NEW INCENTIVES
NEW INCENTIVES (California) receives grants from 68 organizations whose IRS filings report $145,384,609 to it, the largest being THE CLEAR FUND ($98,851,033). 31 of them have funded it in more than one year.
- Revenue FY2024
- $10M
- Funders on record
- 68
- Grants received
- $145M
- Net assets
- $89M
What New Incentives does
Mission
See schedule oNew Incentives implements evidence-based programming to save lives in a manner that does the most good per dollar. We provide cash incentives to increase childhood vaccination rates.core valuescaregivers firstinfants and their caregivers are our top priority.accountabilitywe value transparency and scrutiny. We incorporate tracking and verification in all of our work, and promote critical thinking and professional skepticism.integritywe have zero tolerance for dishonesty. We are guided by the principles of incorruptibility, meritocracy, and impartiality. We stand upon the moral courage of each team member.pursuit of excellencewe believe in pursuing excellence by using science, evidence, and data to drive program design and implementation. We measure, test and iterate, and value feedback loops.
As stated on its FY2024 Form 990.
Program
New Incentives, via its nigeria-based organization, all babies are equal initiative (abae), operated a conditional cash transfer program to incentivize mothers (and other caregivers) to vaccinate their infants according to the nigerian routine immunization schedule to reduce vaccine-preventable deaths. New Incentives disbursed 8,754,280 cash transfers to caregivers after verifying completion of required immunizations and enrolled 1,735,095 caregivers and their infants into the ccts for routine immunizations program.note: the $18,000,000 under grants paid by the organization is the total of transfers from New Incentives to its foreign-controlled entity all babies are equal initiative (abae). Abae disburses grants to eligible program participants according to strict eligibility criteria and protocols. Detailed monitoring is carried out to assess adherence to program protocols and cash transfer disbursement policies.in 2024, New Incentives enrolled 1,735,095 infants in the cct program with 498,135 immunization days, and are now operating in 182 lgas with 6,477 clinics.
$24,338,108 spentof which $18,000,000 as grants100% of program spending
The program described on its FY2024 Form 990. Program spending in total: $24,338,108.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $29M to $99M (+237%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
80% of NEW INCENTIVES’s revenue is contributions — about as donation-reliant as the typical peer (96% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Svetha Janumpalli
Director and chief executive officer
Board chair
Patrick Peter Stadler
Director and board chair
As listed on its FY2024 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 2 funders to 30 funders, grant income rose $6.8M → $22M.
19 of 68 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 29% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of NEW INCENTIVES’s funders (the co-funder graph). Top 30 of 68 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
NEW INCENTIVES leans on a few funders — its largest provides 68% of grant income and the top three 94%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
99% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund NEW INCENTIVES.
Largest funder’s share by year: 2017 88% · 2019 100% · 2020 53% · 2021 55% · 2022 79% · 2023 92% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
40% of NEW INCENTIVES's funders are still giving 3 years after their first grant; 46% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
99% of NEW INCENTIVES's grant income comes from California funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $42M arriving through sponsors registered in 13 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
NEW INCENTIVES holds deeper cash reserves than three-quarters of the 363 international nonprofits its size.
this organization peer median middle 50% of peers· 363 international nonprofits $10M–$100M, FY2024
Organizations like NEW INCENTIVES
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
94% of spending goes to programs.
Governance
Public support
97%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 13 states
Part of a family of 1 related entity
- All Babies Are Equal Initiative · exempt
Screen this organization
A dated, signed PDF of the compliance screen for NEW INCENTIVES: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds NEW INCENTIVES?
- NEW INCENTIVES (California) receives grants from 68 organizations whose IRS filings report $145,384,609 to it, the largest being THE CLEAR FUND ($98,851,033). 31 of them have funded it in more than one year.
- How many funders does NEW INCENTIVES have?
- IRS filings report 68 organizations giving $145,384,609 in grants to NEW INCENTIVES, 31 of which have funded it in more than one year.
- Who is the largest funder of NEW INCENTIVES?
- THE CLEAR FUND is the largest funder on record, with $98,851,033 in grants. The full list of funders is on this page.
- How can an organization like NEW INCENTIVES find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds New Incentives →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 68 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing