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California · Nonprofit

NATIONAL HISPANIC MEDIA COALITION

NATIONAL HISPANIC MEDIA COALITION (California) receives grants from 21 organizations whose IRS filings report $2,536,563 to it, the largest being THE FORD FOUNDATION ($500,000). 13 of them have funded it in more than one year.

Revenue FY2024
$1.6M
Funders on record
21
Grants received
$2.5M
Net assets
$814k
13/21 repeat funderspeak grant-dependency 38%
01What it does

What National Hispanic Media Coalition does

Mission

Improve the image of american latinos in the media.

As stated on its FY2024 Form 990.

Program

  1. Educating media executives, producers and directors in radio, television and film industries working towards an end to media bias against latinos.

    $1,388,322 spent
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $1,388,322.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($985k) Expenses 100 ($1.3M) Net assets 100 ($396k)2018 Revenue 117 ($1.1M) Expenses 97 ($1.2M) Net assets 75 ($295k)2019 Revenue 96 ($950k) Expenses 68 ($880k) Net assets 92 ($365k)2020 Revenue 83 ($815k) Expenses 58 ($748k) Net assets 109 ($433k)2021 Revenue 161 ($1.6M) Expenses 73 ($943k) Net assets 272 ($1.1M)2022 Revenue 117 ($1.2M) Expenses 104 ($1.3M) Net assets 223 ($883k)2023 Revenue 141 ($1.4M) Expenses 113 ($1.5M) Net assets 205 ($814k)2024 Revenue 158 ($1.6M) Expenses 121 ($1.6M) Net assets 205 ($814k)
'17'18'19'20'21'22'23'24
Revenue (158)Expenses (121)Net assets (205)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $580k to $1.1M (+89%).

$450k
$386k
$406k
$580k
$1.1M
$915k
$847k
$833k
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2019 1% · 2021 13% · 2023 1%. Grants only. Government contracts and fees sit inside program revenue.

116% of NATIONAL HISPANIC MEDIA COALITION’s revenue is contributions — more reliant on donations than three-quarters of its peers (72% for the typical peer).

This organization
Typical peer · 636 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 8 reported years ran a deficit.

−$306k
’17
−$101k
’18
$70k
’19
$68k
’20
$643k
’21
−$193k
’22
−$69k
’23
−$72
’24
6.2
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Brenda Castillo

President & CEO

Board chair

Glenda Martinez

Chair

As listed on its FY2024 Form 990.

'17'18'19'20'21'22'23'24
Listed13101115131098
Joined·+0+1+9+0+1+0+0
No longer listed·3052411
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 2 funders to 8 funders, grant income rose $265k → $525k.

5 of 21 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 33% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of NATIONAL HISPANIC MEDIA COALITION’s funders (the co-funder graph). Top 20 of 21 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

NATIONAL HISPANIC MEDIA COALITION has a broad base — no single funder exceeds 20% of grant income, and it takes 4 funders to reach half.

the vertical line marks half of all grant income — 4 funders to its left

53% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund NATIONAL HISPANIC MEDIA COALITION.

20%
largest funder
47%
top three
~9
effective funders

Largest funder’s share by year: 2017 66% · 2018 60% · 2019 71% · 2020 67% · 2021 43% · 2022 55% · 2023 38% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

11% of NATIONAL HISPANIC MEDIA COALITION's funders are still giving 3 years after their first grant; 62% give in more than one year at all.

first grant+1y+2y+3y+4y+5y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

NATIONAL HISPANIC MEDIA COALITION draws 62% of its grant income from funders outside California, across 6 states in all.

WI
NY
CA
CO
DC
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
California out of state home

Funder states come from each funder’s own filing. $840k arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

NATIONAL HISPANIC MEDIA COALITION is better cushioned than half of the 611 unclassified nonprofits its size.

Operating margin−0% · below the median
Months of reserve6.2mo · above the median
Revenue growth (annualized)7% · below the median

this organization peer median middle 50% of peers· 611 unclassified nonprofits $1M–$10M, FY2024

Organizations like NATIONAL HISPANIC MEDIA COALITION

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In California

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

89% of spending goes to programs.

Program 89%Management 8%Fundraising 3%

Governance

8
board members
88%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990–Audited financials

Public support

53%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

CA

Screen this organization

A dated, signed PDF of the compliance screen for NATIONAL HISPANIC MEDIA COALITION: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds NATIONAL HISPANIC MEDIA COALITION?
NATIONAL HISPANIC MEDIA COALITION (California) receives grants from 21 organizations whose IRS filings report $2,536,563 to it, the largest being THE FORD FOUNDATION ($500,000). 13 of them have funded it in more than one year.
How many funders does NATIONAL HISPANIC MEDIA COALITION have?
IRS filings report 21 organizations giving $2,536,563 in grants to NATIONAL HISPANIC MEDIA COALITION, 13 of which have funded it in more than one year.
Who is the largest funder of NATIONAL HISPANIC MEDIA COALITION?
THE FORD FOUNDATION is the largest funder on record, with $500,000 in grants. The full list of funders is on this page.
How can an organization like NATIONAL HISPANIC MEDIA COALITION find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds National Hispanic Media Coalition →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 21 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing