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Texas · Nonprofit

NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC

NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC (Texas) receives grants from 79 organizations whose IRS filings report $10,411,717 to it, the largest being TJ BROWN & CA LUPTON FOUNDATION ($1,580,000). 46 of them have funded it in more than one year.

Revenue FY2024
$11M
Funders on record
79
Grants received
$10M
Net assets
$25M
46/79 repeat funderspeak grant-dependency 43%
01What it does

What National Cowgirl Museum and Hall of Fame Inc does

Mission

The national cowgirl museum and hall of fame honors and celebrates women, past and present, whose lives exemplify the courage, resilience and independence that helped shape the west, and fosters an appreciation of the ideals and spirit of self-reliance they inspire.

As stated on its FY2024 Form 990.

Program

  1. Since it was established in 1975 the museum has become an invaluable education resource nationally known for its exhibits, research library, rare photography collection, and the honorees in its hall of fame. Attendance picked back up to pre-covid levels in 2023 and continued to rise in 2024. Building expansion efforts increased dramatically in 2024.

    $2,875,069 spentof which $2,572 as grants$148,715 earned by the program
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $2,875,069.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($2.5M) Expenses 100 ($2.3M) Net assets 100 ($18M)2018 Revenue 123 ($3.1M) Expenses 110 ($2.5M) Net assets 102 ($19M)2019 Revenue 180 ($4.4M) Expenses 150 ($3.4M) Net assets 111 ($20M)2020 Revenue 95 ($2.4M) Expenses 146 ($3.3M) Net assets 108 ($20M)2021 Revenue 112 ($2.8M) Expenses 170 ($3.9M) Net assets 106 ($20M)2022 Revenue 102 ($2.5M) Expenses 180 ($4.1M) Net assets 92 ($17M)2023 Revenue 177 ($4.4M) Expenses 189 ($4.3M) Net assets 95 ($18M)2024 Revenue 464 ($11M) Expenses 207 ($4.7M) Net assets 134 ($25M)
'17'18'19'20'21'22'23'24
Revenue (464)Expenses (207)Net assets (134)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $18M to $25M (+43%).

$19M
$21M
$23M
$21M
$20M
$17M
$18M
$25M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2020 9% · 2021 8% · 2022 9%. Grants only. Government contracts and fees sit inside program revenue.

99% of NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (58% for the typical peer).

This organization
Typical peer · 812 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.

$190k
’17
$537k
’18
$1.0M
’19
−$971k
’20
−$1.1M
’21
−$1.6M
’22
$59k
’23
$6.7M
’24
8.6
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Patricia Riley

Executive director

As listed on its FY2024 Form 990.

The chief executive listed changed between the FY2017 and FY2018, and between the FY2018 and FY2019, and between the FY2019 and FY2020 filings.

'17'18'19'20'21'22'23'24
Listed3838364141414139
Joined·+38+5+39+0+3+1+6
No longer listed·387340318
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 11 funders to 32 funders, grant income rose $402k → $704k.

11 of 79 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 19% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

Left out of every figure on this page: $299k from 6 payers (the payer shares this organization's board, largest Southwestern Exposition and Livestock Show). These are real filings, and they are not money NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC raised.

From the IRS filings of NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC’s funders (the co-funder graph). Top 30 of 79 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC has a broad base — no single funder exceeds 15% of grant income, and it takes 5 funders to reach half.

the vertical line marks half of all grant income — 5 funders to its left

15%
largest funder
38%
top three
~14
effective funders

Largest funder’s share by year: 2017 68% · 2018 32% · 2019 22% · 2020 27% · 2021 36% · 2022 20% · 2023 55% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

41% of NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC's funders are still giving 3 years after their first grant; 58% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

62% of NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC's grant income comes from Texas funders.

MT
IL
NY
NV
CA
CO
MD
DE
AZ
NM
AR
GA
TX

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Texas out of state home

Funder states come from each funder’s own filing. $1.9M arriving through sponsors registered in 11 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC runs a healthier operating margin than three-quarters of the 772 arts & culture nonprofits its size.

Operating margin59% · top quartile
Months of reserve8.6mo · top quartile
Revenue growth (annualized)25% · top quartile

this organization peer median middle 50% of peers· 772 arts & culture nonprofits $10M–$100M, FY2024

Organizations like NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Texas

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

61% of spending goes to programs.

Program 61%Management 25%Fundraising 14%

Governance

37
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention–Board reviewed the 990–Audited financials

Public support

76%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC?
NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC (Texas) receives grants from 79 organizations whose IRS filings report $10,411,717 to it, the largest being TJ BROWN & CA LUPTON FOUNDATION ($1,580,000). 46 of them have funded it in more than one year.
How many funders does NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC have?
IRS filings report 79 organizations giving $10,411,717 in grants to NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC, 46 of which have funded it in more than one year.
Who is the largest funder of NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC?
TJ BROWN & CA LUPTON FOUNDATION is the largest funder on record, with $1,580,000 in grants. The full list of funders is on this page.
How can an organization like NATIONAL COWGIRL MUSEUM AND HALL OF FAME INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Texas. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds National Cowgirl Museum and Hall of Fame →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 79 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing