California · Nonprofit
KIND CAMPAIGN
KIND CAMPAIGN (California) receives grants from 17 organizations whose IRS filings report $3,070,957 to it, the largest being DTCare ($2,632,217). 8 of them have funded it in more than one year.
- Revenue FY2024
- $2.5M
- Funders on record
- 17
- Grants received
- $3.1M
- Net assets
- $2.0M
What Kind Campaign does
Mission
Kind Campaign is an internationally recognized non-profit organization that brings awareness and healing to the negative and lasting effects of girl-against-girl bullying through in-school assemblies, educational curriculum, documentary film, volunteer opportunities, viral community and their greater global movement. Kind Campaign provides schools with life-changing programs and tools that offer education, resources, support, and healing to children and teens. They are the leading anti-bullying movement for girls and have impacted millions of individuals across the globe. All Kind Campaign school programming is free of charge. Kind Campaign envisions an educational system that prioritizes students mental, social, and emotional health and well-being while using Kind Campaign's school programs to create safer, kinder, and more inclusive school hallways.
As stated on its FY2024 Form 990.
Programs
Kind Campaign assemblies: the Kind Campaign assembly is Kind Campaign's flagship program and can be led by the co-founders or school faculty and counselors. When the assemblies are led by the two co-founders of the organization, they personally speak in schools across north america on traveling tours to facilitate the program. During the founders assembly, they share their personal testimonies in detail, screen the re-edited Kind Campaign documentary film, finding kind, and lead students through life-changing interactive activities and discussions.when the assemblies are led by the faculty, school counselors and Kind Campaign volunteers, Kind Campaign provides each school with an assembly dashboard link that features a virtual menu that walks the facilitator through the assembly process step-by-step. The assembly dashboard contains a user-friendly and comprehensive guide with a detailed script for the faciliatator, the documentary, finding kind, and Kind Campaign's interactive activities. Both types of assemblies provide students with tools to help combat bullying while empowering students to foster kindness and respect toward themselves, their peers, and within their community.…
$501,953 spent$2,518,117 earned by the program99% of program spendingKind club curriculum: the kind club curriculum offers a safe and supportive space for students to come together from all walks of life, to have deep and meaningful discussions, and to create stronger and healthier relationships with themselves and their peers. This year-long curriculum encourages students to come together to create kinder, safer, and more inclusive school hallways and communities. Original introspective exercises and team-building activities along with community service initiatives throughout the curriculum provide students with life-changing experiences and tools. The kind club is led by an adult kind club mentor, often a school faculty member, school counselor, or a leader in the community. Many schools which have Kind Campaign assemblies, then adopt the kind club curriculum to insure the conversation spans across the rest of the school year. Kind Campaign is proud to offer their kind club curriculum free of charge to schools.
$4,635 spent1% of program spendingKind Campaign's official volunteer program, kind ambassadors, gives people across the world the opportunity to spread Kind Campaign assemblies and kind clubs into their local schools and communities. There are currently over 400 active kind ambassador volunteers creating change in their communities. Kind Campaign hosted a virtual back-to-school gathering on october 2nd, for kind ambassadors, teachers, faculty, counselors and administrators across the nation, honoring the work that they do and spreading awareness about Kind Campaign programming. Guests were able to connect with each other after the event to support other volunteers and school admin in bringing Kind Campaign programming to their communities. Special guest speakers jessica weiner and julianne hough shared as well as former student and Kind Campaign attendee rachel whalen, who shared her powerful testimony.
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $506,588.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $86k to $2.0M (+2240%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 25%. Grants only. Government contracts and fees sit inside program revenue.
100% of KIND CAMPAIGN’s revenue is contributions — more reliant on donations than three-quarters of its peers (93% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 6 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Who funds it, year by year
2017 → 2023: the base broadened from 2 funders to 3 funders, grant income rose $28k → $877k.
4 of 17 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 12% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of KIND CAMPAIGN’s funders (the co-funder graph). Top 16 of 17 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
KIND CAMPAIGN leans on a few funders — its largest provides 86% of grant income and the top three 97%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
98% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund KIND CAMPAIGN.
Largest funder’s share by year: 2017 99% · 2018 62% · 2019 93% · 2020 87% · 2021 86% · 2022 100% · 2023 97% — broadly stable.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
27% of KIND CAMPAIGN's funders are still giving 3 years after their first grant; 47% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
KIND CAMPAIGN draws 98% of its grant income from funders outside California, across 9 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $363k arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
KIND CAMPAIGN runs a healthier operating margin than three-quarters of the 1,337 crime & legal nonprofits its size.
this organization peer median middle 50% of peers· 1,337 crime & legal nonprofits $1M–$10M, FY2024
Organizations like KIND CAMPAIGN
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
87% of spending goes to programs.
Governance
Public support
92%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for KIND CAMPAIGN: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds KIND CAMPAIGN?
- KIND CAMPAIGN (California) receives grants from 17 organizations whose IRS filings report $3,070,957 to it, the largest being DTCare ($2,632,217). 8 of them have funded it in more than one year.
- How many funders does KIND CAMPAIGN have?
- IRS filings report 17 organizations giving $3,070,957 in grants to KIND CAMPAIGN, 8 of which have funded it in more than one year.
- Who is the largest funder of KIND CAMPAIGN?
- DTCare is the largest funder on record, with $2,632,217 in grants. The full list of funders is on this page.
- How can an organization like KIND CAMPAIGN find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Kind Campaign →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 17 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing