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Oklahoma · Nonprofit

HEARTMATTERS INC

HEARTMATTERS INC (Oklahoma) receives grants from 11 organizations whose IRS filings report $308,824 to it, the largest being LYON FOUNDATION ($100,000). 6 of them have funded it in more than one year.

Revenue FY2025
$669k
Funders on record
11
Grants received
$309k
Net assets
$3.2M
6/11 repeat funderspeak grant-dependency 21%
01What it does

What Heartmatters Inc does

Mission

To demonstrate christ's love by safeguarding hearts and minds through digital media safety education and intervention programs

As stated on its FY2025 Form 990.

Programs

  1. Heartmatters offers an in-school program that provides character development and digital media safety education for pre-k through 12th-grade students throughout green country. Classes are also provided for other groups, which include home school groups, children and youth non-profit organizations, and after-school programs. Heartmatters believes that an upstanding character builds confidence in our children and youth to make informed decisions as they navigate the difficulties they face in today's online world. Instructors facilitate classroom management through our exclusive curricula to: establish a healthy balance between digital and real life equip students with tools to protect and control their digital reputation encourage students to take a stand against digital drama through upstanding character engage students by using tools to proactively protect themselves from dangerous online content and potential predators this program currently serves 4000 students in nowata, osage, rogers, and washington counties. The heartmatters app launched in 2024 and is now present in 22 countries, with 1,000-plus subscribers. This gives us a global space to help educate children, youth,…

    $592,850 spent
    100% of program spending
  2. Heartmatters is a biblically-based organization. Heartmatters offers an in-school program that provides character development and digital media safety education for elementary and middle school students throughout oklahoma. Classes are also provided for groups such as home school groups, children and youth non-profit organizations and after-school programs.

  3. Heartmatters' staff provides presentations and lunch-and-learn programs on digital media safety topics for community organizations, churches, church youth groups, etc. The goal of these presentations is to provide parents or caring adults with tools to help prevent or address dangerous online activity that can lead to exploitation.

The 3 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $592,850.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($573k) Expenses 100 ($320k) Net assets 100 ($3.2M)2018 Revenue 72 ($411k) Expenses 132 ($422k) Net assets 96 ($3.1M)2019 Revenue 75 ($432k) Expenses 149 ($478k) Net assets 100 ($3.2M)2020 Revenue 49 ($281k) Expenses 113 ($362k) Net assets 102 ($3.3M)2021 Revenue 85 ($489k) Expenses 134 ($430k) Net assets 105 ($3.4M)2022 Revenue 92 ($526k) Expenses 149 ($476k) Net assets 98 ($3.1M)2023 Revenue 152 ($873k) Expenses 226 ($725k) Net assets 106 ($3.4M)2024 Revenue 89 ($507k) Expenses 263 ($843k) Net assets 99 ($3.2M)2025 Revenue 117 ($669k) Expenses 215 ($687k) Net assets 101 ($3.2M)
'17'18'19'20'21'22'23'24'25
Revenue (117)Expenses (215)Net assets (101)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $3.1M to $3.4M (+8%).

$3.2M
$3.1M
$3.2M
$3.3M
$3.4M
$3.1M
$3.4M
$3.2M
$3.2M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

8% of HEARTMATTERS INC’s revenue is contributions — more earned-revenue than three-quarters of its peers (83% for the typical peer).

This organization
Typical peer · 6,387 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 9 reported years ran a deficit.

$253k
’17
−$11k
’18
−$46k
’19
−$81k
’20
$59k
’21
$50k
’22
$148k
’23
−$336k
’24
−$18k
’25
5.1
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

'17'18'19'20'21'22'23'24'25
Listed18139998666
Joined·+2+1+4+0+4+1+0+0
No longer listed·75405300
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 3 funders to 4 funders, grant income rose $82k → $186k.

2 of 11 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 10% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of HEARTMATTERS INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

HEARTMATTERS INC leans on a few funders — its largest provides 32% of grant income and the top three 81%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

32%
largest funder
81%
top three
~4
effective funders

Largest funder’s share by year: 2017 91% · 2018 70% · 2019 82% · 2020 39% · 2021 43% · 2022 85% · 2023 54% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

14% of HEARTMATTERS INC's funders are still giving 3 years after their first grant; 55% give in more than one year at all.

first grant+1y+2y+3y+4y+5y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

71% of HEARTMATTERS INC's grant income comes from Oklahoma funders.

AR
OK
TX

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Oklahoma out of state home

Funder states come from each funder’s own filing. $31k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

HEARTMATTERS INC's funding base is broadening — from 3 funders to 4 as grant income climbed.

Operating margin−3% · below the median
Months of reserve5.1mo · below the median
Revenue growth (annualized)2% · bottom quartile

this organization peer median middle 50% of peers· 3,482 youth development nonprofits $100k–$1M, FY2025

Organizations like HEARTMATTERS INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Oklahoma

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

86% of spending goes to programs.

Program 86%Management 11%Fundraising 2%

Governance

6
board members
100%
independent
✓Conflict-of-interest policy–Whistleblower policy✓Document retention–Board reviewed the 990–Audited financials

Public support

95%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

OK

Screen this organization

A dated, signed PDF of the compliance screen for HEARTMATTERS INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds HEARTMATTERS INC?
HEARTMATTERS INC (Oklahoma) receives grants from 11 organizations whose IRS filings report $308,824 to it, the largest being LYON FOUNDATION ($100,000). 6 of them have funded it in more than one year.
How many funders does HEARTMATTERS INC have?
IRS filings report 11 organizations giving $308,824 in grants to HEARTMATTERS INC, 6 of which have funded it in more than one year.
Who is the largest funder of HEARTMATTERS INC?
LYON FOUNDATION is the largest funder on record, with $100,000 in grants. The full list of funders is on this page.
How can an organization like HEARTMATTERS INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Oklahoma. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Heartmatters →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 11 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing