Indiana · Nonprofit
Cross America Inc
Cross America Inc (Indiana) receives grants from 7 organizations whose IRS filings report $1,685,686 to it, the largest being DONOR ADVISED CHARITABLE GIVING INC ($1,090,880). 3 of them have funded it in more than one year, and 69% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2024
- $481k
- Funders on record
- 7
- Grants received
- $1.7M
- Net assets
- $4.8M
What Cross America Inc does
Mission
The mission of the corporation is to place a cross and the pathway of how to spend eternity in heaven into every home in america.
As stated on its FY2024 Form 990.
Program
The organization works towards putting a cross in every home by packaging small crosses with a message of christ's salvation into an envelope. These packages are sent to the post office for shipment with a goal of one to be delivered to every home in the united states.
$675,405 spent$-126,620 earned by the program100% of program spending
The program described on its FY2023 Form 990. Program spending in total: $675,405.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $2.8M to $4.1M (+47%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2020 4% · 2021 3% · 2022 2%. Grants only. Government contracts and fees sit inside program revenue.
193% of Cross America Inc’s revenue is contributions — more reliant on donations than three-quarters of its peers (100% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Who funds it, year by year
2019 → 2023: the base broadened from 1 funder to 2 funders, grant income rose $3k → $374k.
4 of 7 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 69% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of Cross America Inc’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
Cross America Inc leans on a few funders — its largest provides 65% of grant income and the top three 98%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
69% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund Cross America Inc.
Largest funder’s share by year: 2019 100% · 2020 100% · 2021 100% · 2022 88% · 2023 100% — broadly stable.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
69% of Cross America Inc's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $528k that is directly attributable, 95% of it comes from funders outside Indiana, across 2 states.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $1.2M arriving through sponsors registered in 3 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
Cross America Inc is better cushioned than half of the 12,816 religion nonprofits its size.
this organization peer median middle 50% of peers· 12,816 religion nonprofits $100k–$1M, FY2024
Organizations like Cross America Inc
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Indiana
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
89% of spending goes to programs.
Governance
Public support
16%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for Cross America Inc: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds Cross America Inc?
- Cross America Inc (Indiana) receives grants from 7 organizations whose IRS filings report $1,685,686 to it, the largest being DONOR ADVISED CHARITABLE GIVING INC ($1,090,880). 3 of them have funded it in more than one year, and 69% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does Cross America Inc have?
- IRS filings report 7 organizations giving $1,685,686 in grants to Cross America Inc, 3 of which have funded it in more than one year.
- Who is the largest funder of Cross America Inc?
- DONOR ADVISED CHARITABLE GIVING INC is the largest funder on record, with $1,090,880 in grants. The full list of funders is on this page.
- How can an organization like Cross America Inc find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Indiana. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Cross America →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 7 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing