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North Carolina · Nonprofit

BIRTHCHOICE

BIRTHCHOICE (North Carolina) receives grants from 12 organizations whose IRS filings report $413,399 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($155,058). 9 of them have funded it in more than one year, and 89% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$528k
Funders on record
12
Grants received
$413k
Net assets
$2.0M
9/12 repeat funderspeak grant-dependency 18%
01What it does

What Birthchoice does

Mission

Consulting for pregnant women. Community service referrals.

As stated on its FY2025 Form 990.

Program

  1. Birthchoice is a human services program that offers free pregnancy tests and limited obstetrical ultrasounds for pregnant women. We offer help, hope, and education to any pregnant woman to make an informed decision about her pregnancy. Clients always receive honest and open answers.

    $216,523 spentof which $2,429 as grants
    100% of program spending

The program described on its FY2025 Form 990. Program spending in total: $216,523.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($346k) Expenses 100 ($250k) Net assets 100 ($536k)2018 Revenue 83 ($288k) Expenses 100 ($251k) Net assets 107 ($575k)2019 Revenue 103 ($357k) Expenses 110 ($275k) Net assets 122 ($654k)2020 Revenue 94 ($324k) Expenses 86 ($216k) Net assets 157 ($840k)2021 Revenue 134 ($464k) Expenses 117 ($293k) Net assets 199 ($1.1M)2022 Revenue 124 ($428k) Expenses 126 ($316k) Net assets 205 ($1.1M)2023 Revenue 159 ($549k) Expenses 125 ($314k) Net assets 261 ($1.4M)2024 Revenue 148 ($511k) Expenses 125 ($313k) Net assets 315 ($1.7M)2025 Revenue 153 ($528k) Expenses 126 ($315k) Net assets 376 ($2.0M)
'17'18'19'20'21'22'23'24'25
Revenue (153)Expenses (126)Net assets (376)

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2024 to 2025, from $1.7M to $2.0M (+19%).

$540k
$581k
$660k
$845k
$1.1M
$1.1M
$1.4M
$1.7M
$2.0M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 9 reported years ran a deficit.

$96k
’17
$38k
’18
$82k
’19
$108k
’20
$172k
’21
$111k
’22
$235k
’23
$198k
’24
$213k
’25
7.5
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Azucena Ruiz

Chief executive officer

Board chair

Tim Thelen

Board chairman

As listed on its FY2025 Form 990.

The chief executive listed changed between the FY2022 and FY2023 filings.

'17'18'19'20'21'22'23'24'25
Listed111110101010131211
Joined·+5+1+5+0+2+7+5+2
No longer listed·52502463
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 2 funders to 6 funders, grant income rose $32k → $91k.

8 of 12 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 89% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of BIRTHCHOICE’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

BIRTHCHOICE leans on a few funders — its largest provides 38% of grant income and the top three 72%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

99% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund BIRTHCHOICE.

38%
largest funder
72%
top three
~4
effective funders

Largest funder’s share by year: 2017 71% · 2018 100% · 2019 92% · 2020 85% · 2021 98% · 2022 27% · 2023 40% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

40% of BIRTHCHOICE's funders are still giving 3 years after their first grant; 75% give in more than one year at all.

first grant+1y+2y+3y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

89% of BIRTHCHOICE's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $45k that is directly attributable, 97% of it comes from funders outside North Carolina, across 4 states.

NY
CT
NC
OK

In-state vs out-of-state, by year

’17
’19
’20
’22
’23
North Carolina out of state home

Funder states come from each funder’s own filing. $369k arriving through sponsors registered in 8 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Organizations like BIRTHCHOICE

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In North Carolina

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

69% of spending goes to programs.

Program 69%Management 29%Fundraising 2%

Governance

10
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990–Audited financials

Public support

96%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for BIRTHCHOICE: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds BIRTHCHOICE?
BIRTHCHOICE (North Carolina) receives grants from 12 organizations whose IRS filings report $413,399 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($155,058). 9 of them have funded it in more than one year, and 89% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does BIRTHCHOICE have?
IRS filings report 12 organizations giving $413,399 in grants to BIRTHCHOICE, 9 of which have funded it in more than one year.
Who is the largest funder of BIRTHCHOICE?
FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $155,058 in grants. The full list of funders is on this page.
How can an organization like BIRTHCHOICE find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in North Carolina. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 12 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing