Florida · Nonprofit
American Academy of Advertising
American Academy of Advertising (Florida) receives grants from 1 organization whose IRS filings report $12,000 to it, the largest being DEPAUL UNIVERSITY ($12,000). 0 of them have funded it in more than one year.
- Revenue FY2025
- $430k
- Funders on record
- 1
- Grants received
- $12k
- Net assets
- $1.8M
What American Academy of Advertising does
Mission
The Academy fosters research that is relevant to the field of advertising and provides a forum for the exchange of ideas amoungst its academic and professional members.
As stated on its FY2025 Form 990.
Programs
Annual Conference
$132,817 spent$152,567 earned by the program73% of program spendingPublication of the Journal of Advertising and the Journal of Interactive Advertising
$48,732 spentof which $24,420 as grants$210,911 earned by the program27% of program spending
The 2 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $181,549.
The organization over time
Each line starts at 100 in 2019, so what you read is the shape rather than the size: 150 means half as much again as 2019, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $1.3M to $1.6M (+31%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
8% of American Academy of Advertising’s revenue is contributions — about as donation-reliant as the typical peer (62% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 7 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Eric Haley
Executive Director
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2024 and FY2025 filings.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
From the IRS filings of American Academy of Advertising’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
American Academy of Advertising draws 100% of its grant income from funders outside Florida, across 1 state in all.
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
American Academy of Advertising runs a healthier operating margin than three-quarters of the 7,175 community improvement nonprofits its size.
this organization peer median middle 50% of peers· 7,175 community improvement nonprofits $100k–$1M, FY2025
Organizations like American Academy of Advertising
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Florida
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
65% of spending goes to programs.
Governance
Public support
93%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for American Academy of Advertising: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds American Academy of Advertising?
- American Academy of Advertising (Florida) receives grants from 1 organization whose IRS filings report $12,000 to it, the largest being DEPAUL UNIVERSITY ($12,000). 0 of them have funded it in more than one year.
- How many funders does American Academy of Advertising have?
- IRS filings report 1 organization giving $12,000 in grants to American Academy of Advertising.
- Who is the largest funder of American Academy of Advertising?
- DEPAUL UNIVERSITY is the largest funder on record, with $12,000 in grants. The full list of funders is on this page.
- How can an organization like American Academy of Advertising find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Florida. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds American Academy of Advertising →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2019–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing