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Whirlpool Foundation at a glance

· Private foundation

Whirlpool Foundation

Its FY2024 filing reports that it accepted unsolicited grant applications.

$10M
Granted FY2024still arriving
141
Grants FY2024still arriving
14
States reached
$1.8M
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
05Through PlinthRead
01What it funds
0199% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2024.

Community Improvement$30MPhilanthropy$19MHousing & Shelter$6.4MEducation$4.7MPublic Benefit$4.0MHealth$1.4MYouth Development$1.1MRecreation & Sports$815kOther$0
02FY2024 · 141 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2024

  • Under $10k107 grants · $574k
  • $10k–50k17 grants · $361k
  • $50k–250k9 grants · $1.1M
  • $250k+8 grants · $8.1M
$6,000
Median grant
14
States reached
$13M
Total assets
Largest grants
RecipientAmount
CORNERSTONE ALLIANCE$1,800,000
UNITED WAY OF SOUTHWEST MICHIGAN$1,632,314
HABITAT FOR HUMANITY INTERNATIONAL$1,250,000
HARBOR HABITAT FOR HUMANITY$1,000,000
BOYS & GIRLS CLUBS OF GREATER SOUTHWEST MI$925,000
CORNERSTONE PUBLIC ASSET FUND$575,824
WHIRLPOOL COLLECTIVE IMPACT FUND$475,000
BERRIEN COMMUNITY FOUNDATION$392,443
DARKE COUNTY UNITED WAY$236,894
UNITED WAY OF SANDUSKY COUNTY$221,379
UNITED WAY OF THE OCOEE REGION$145,734
CURIOUS KIDS' MUSEUM$101,930
MOSAIC CCDA$100,000
MICHIGAN COUNCIL OF WOMEN IN TECHNOLOGY$100,000
THE EMERGE INNOVATION HUB$75,000
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY17–24, $579k) land where the poverty rate runs at 15%, against an area that typically sits at 11%. 100% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 11%Children's Home Society and Family Services: $50 → 14%AMERICAN RED CROSS: $2k → 14%American Red Cross of Southeast Michigan: $20k → 21%CHILDREN'S HOME SOCIETY AND FAMILY SERVICES: $50 → 14%INSPIRATION CORPORATION: $5k → 14%AMERICAN CORPORATE PARTNERS: $25k → 17%Hawkeye Area Community Action Program: $100 → 9%NORTH BERRIEN SENIOR CENTER INC: $1k → 15%North Berrien Senior Center Inc: $1k → 15%New Heights Christian Community Development Assoc: $7k → 15%New Heights Christian Community Development Assoc: $6k → 15%New Heights Christian Community Development Assoc: $5k → 15%100 WOMEN STRONG: $2k → 15%Readiness Center Inc: $12k → 15%THERAPEUTIC EQUESTRIAN CENTER: $700 → 15%Therapeutic Equestrian Center: $500 → 15%Mosaic Christian Community Development Association: $205k → 15%MOSAIC CCDA: $150k → 15%MOSAIC CCDA: $100k → 15%Readiness Center Inc: $10k → 15%READINESS CENTER INC: $8k → 15%MOSAIC CCDA: $6k → 15%Mosaic CCDA: $5k → 15%Child & Family Services of Southwestern Michigan: $4k → 15%CHILD & FAMILY SERVICES OF SOUTHWESTERN MICHIGAN INC: $3k → 15%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

ME
NH
WA
MT
MN
IL
WI
MI
NY
MA
WY
IA
IN
OH
PA
RI
CA
UT
NE
MO
KY
AZ
KS
AR
TN
NC
DC
OK
AL
GA
TX
FL
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

94%of every dollar goes to organizations it has funded before.
$69M · 241 repeat orgs$4.7M to everyone else

241 repeat relationships: 78 still active in FY2024, 163 since wound down; 62 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

241
230

Total granted

$69M
$4.3M

Median revenue growth · since first grant

+38%
+67%

Still filing today

21%
15%

New vs renewed · share of each year

In FY2024, 95% of grant dollars renewed an existing relationship; $447k went to new ones.

50%100%’17’18’19’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24
Human ServicesPhilanthropyEducationCommunity ImprovementArts & CultureYouth DevelopmentOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • HS
    HARBOR SHORES PUBLIC ASSET FUND INC
    6× · 2017–2024 · $18M · revenue +447%
  • CA
    CORNERSTONE ALLIANCE
    8× · 2017–2024 · $11M · revenue +55% · 92% of their budget
  • HF
    HABITAT FOR HUMANITY INTERNATIONAL INC
    4× · 2020–2024 · $3.3M · revenue +36%

Funded once

  • LH
    Lakeland Health Foundation
    one grant, 2020 · $667k
  • W
    WCIFWCCGE
    one grant, 2023 · $350k
  • LH
    Lakeland Health Foundations
    one grant, 2019 · $333k
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Barry County United Way

None

Philanthropy
2
United Way of Wayne and Holmes Co

In order to mobilize community resources to help people measurably improve their lives - we work collaboratively with our community to identify priorities, and then decide which strategies, dollars, and partnerships should be used to bring…

Philanthropy
3
United Way of the Midlands

United way of the midlands mission is "we unite our community's caring spirit to build a stronger tomorrow".

Philanthropy
4
United Way of Clinton County Iowa

To provide leadership in our communities to 1) identify our most pressing human care needs, 2) to work together to direct the time, energy and resources towards addressing those needs to improve our quality of life.

—
5
United Way of Central Ohio Inc

United way of central ohio is the local organization that harnesses the power of communities working together - people, nonprofits, businesses and government - to create a stronger, more equitable central ohio. see schedule o.we do this…

Philanthropy
6
United Way of Marquette County

Focusing community resources to meet community needs the United Way of Marquette County works to advance the common good by connecting people with health and human care issues they are concerned about and to provide the oversight the…

—
7
United Way Manitowoc County Inc

United way's mission is to improve lives.

Philanthropy
8
United Way of Benton & Lincoln Counties

United way works to increase the organized capacity of people to care for one another. united way is a funder, a mobilizer, a convener and a fundraiser. united way is a community builder, connecting people through philanthropy,…

—
9
Mid Michigan Community Action Agency Inc

Mid michigan community action guides local residents on the path to self-sufficiency through empowerment, education and community enrichment.

—
10
United Way of the Midlands

United way connects people and resources to improve the quality of life in the midlands. united way invests in a broad range of community programs that increase access to health care, improve student success, assist people in crisis to…

Philanthropy
11
United Way of North Central Iowa

Seeking to build a stronger, more caring community by forming partnerships with businesses, community experts, education & health & human service agencies to achieve targeted outcomes & sustained changes in community conditions which will…

Philanthropy
12
Butler County United Way

Connect resources to important community needs. the organization focuses on the most important human service needs facing the community and uses a variety of methods to communicate with community members in order to priortize the issues…

—
How this is measured
The grantee most central to the portfolio’s shape is United Way of Southwest Michigan; the most unlike its peers is Best Buy Foundation. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

108 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 108 of the 539 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

8
Load-bearing (≥25% of a budget)
39
Early backer (in before they grew)
101/108
Grantees still filing
77/108
Grew since first funded

Where the money sits, by cause and then by grantee

Individual grant recipient: $8,000,000 · OtherIndividual grant recipientUNITED WAY OF SANDUSKY COUNTY INC: $1,857,672 · OtherUNITED WAY OF SANDUSKY COUNTY INCWHIRLPOOL COLLECTIVE IMPACT FUND: $1,799,572 · OtherWHIRLPOOL COLLECTIVE IMPACT FUNDHarbor Habitat for Humanity Inc: $1,260,000 · OtherHarbor Habitat for Humanity IncIndiana University School of Medicine: $800,000 · Other+175 more: $9,007,844 · Other+175 moreHARBOR SHORES PUBLIC ASSET FUND INC: $18,300,824 · EnvironmentHARBOR SHORES PUBLIC ASSET F…+1 more: $12,336 · EnvironmentUNITED WAY OF SOUTHWEST MICHIGAN: $12,487,699 · PhilanthropyUNITED WAY OF SOUTHWEST …DARKE COUNTY UNITED WAY INC: $1,190,822 · PhilanthropyDARKE COUNTY UNITED WAY …UNITED WAY OF THE OCOEE REGION: $547,784 · Philanthropy+7 more: $1,234,720 · Philanthropy+7 moreCORNERSTONE ALLIANCE: $10,925,000 · Community ImprovementCORNERSTONE ALLIA…+2 more: $150,000 · Community ImprovementHABITAT FOR HUMANITY INTERNATIONAL INC: $3,250,225 · International+2 more: $80,000 · InternationalBOYS & GIRLS CLUBS OF GREATER SOUTHWEST MICHIGAN: $1,049,571 · Youth DevelopmentCURIOUS KIDS MUSEUM: $800,300 · Arts & Culture
Other$22,725,088Environment$18,313,160Philanthropy$15,461,025Community Improvement$11,075,000International$3,330,225Youth Development$1,049,571Arts & Culture$800,300

Showing the 200 largest grantees by grant value.

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$100k$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetHARBOR SHORES PUBLIC ASSET FUND INC: $18,300,824 over 6y, 19% of budgetUNITED WAY OF SOUTHWEST MICHIGAN: $12,487,699 over 8y, 48% of budgetCORNERSTONE ALLIANCE: $10,925,000 over 8y, 92% of budgetHABITAT FOR HUMANITY INTERNATIONAL INC: $3,250,225 over 4y, 0.4% of budgetUNITED WAY OF SANDUSKY COUNTY INC: $1,857,672 over 8y, 32% of budgetWHIRLPOOL COLLECTIVE IMPACT FUND: $1,799,572 over 5y, 21% of budgetHarbor Habitat for Humanity Inc: $1,260,000 over 3y, 73% of budgetDARKE COUNTY UNITED WAY INC: $1,190,822 over 7y, 41% of budgetBOYS & GIRLS CLUBS OF GREATER SOUTHWEST MICHIGAN: $1,049,571 over 5y, 15% of budgetCURIOUS KIDS MUSEUM: $800,300 over 4y, 44% of budgetUNITED WAY OF THE OCOEE REGION: $547,784 over 4y, 4.8% of budgetUNITED WAY OF HANCOCK COUNTY INC: $537,821 over 8y, 4.2% of budgetMOSAIC CHRISTIAN COMMUNITY DEVELOPMENT ASSOCIATION INC: $466,050 over 5y, 24% of budgetBERRIEN COMMUNITY FOUNDATION INC: $420,048 over 3y, 1.7% of budgetUNITED WAY OF EAST CENTRAL IOWA: $378,764 over 6y, 1.1% of budgetBEST BUY FOUNDATION: $250,000 over 1y, 0.5% of budgetTULSA AREA UNITED WAY: $211,310 over 8y, 0.1% of budgetUnited Way of Midland County: $150,000 over 1y, 1.2% of budgetECONOMIC CLUB OF SOUTHWESTERN MICHIGAN: $150,000 over 1y, 23% of budgetTHE FIRST TEE OF BENTON HARBOR INC: $126,127 over 4y, 13% of budgetEMERGE INNOVATION HUB: $125,000 over 2y, 34% of budgetUNITED WAY OF NORTH CENTRAL OHIO INC: $123,565 over 4y, 3.4% of budgetUNITED WAY OF GREATER KNOXVILLEINC: $110,050 over 8y, 0.3% of budgetUNITED WAY OF RACINE COUNTY INC: $97,258 over 2y, 1.5% of budgetUNITED WAY OF PUTNAM COUNTY INC: $85,605 over 8y, 5.0% of budgetUNITED WAY OF GREATER FALL RIVER INC: $54,409 over 6y, 1.1% of budgetPRO MUJER INC: $50,000 over 1y, 0.1% of budgetFOLDS OF HONOR FOUNDATION: $50,000 over 2y, 0.0% of budgetLAKESHORE EXCELLENCE FOUNDATION: $45,250 over 1y, 13% of budgetMichigan Tech Fund: $43,000 over 2y, 0.1% of budgetFEEDING AMERICA WEST MICHIGAN: $40,150 over 4y, 0.0% of budgetMAKE-A-WISH FOUNDATION OF MICHIGAN: $35,350 over 3y, 0.2% of budgetThe Soup Kitchen Inc: $30,075 over 3y, 8.3% of budgetAMERICAN FRIENDS OF NEW COLLEGE LTD: $30,000 over 3y, 2.9% of budgetCornell University: $30,000 over 2y, 0.0% of budgetRensselaer Polytechnic Institute: $30,000 over 3y, 0.0% of budgetREADINESS CENTER INC: $29,868 over 3y, 3.1% of budgetAMERICAN CORPORATE PARTNERS: $25,000 over 1y, 0.3% of budgetLogan Community Resources Inc: $25,000 over 1y, 0.1% of budgetMICHIGAN HOSPITALITY FOUNDATION: $25,000 over 1y, 3.3% of budgetCOMMUNITY FOUNDATION OF CLEVELAND AND BRADLEY COUNTY: $25,000 over 1y, 0.9% of budgetOUR HOUSE OF THE WAY: $23,400 over 2y, 45% of budgetAmerican National Red Cross & Its Constituent Chapters and Branches: $21,900 over 2y, 0.0% of budgetSAMARITAN'S PURSE: $20,000 over 1y, 0.0% of budgetNEW HEIGHTS CHRISTIAN COMMUNITY DEVELOPM: $17,905 over 3y, 2.6% of budgetKENTUCKY HABITAT FOR HUMANITY INC: $15,000 over 1y, 1.3% of budgetFERNWOOD INC: $12,336 over 1y, 1.7% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds HARBOR SHORES PUBLIC ASSET FUND INC ↗
  • Who funds UNITED WAY OF SOUTHWEST MICHIGAN ↗
  • Who funds CORNERSTONE ALLIANCE ↗
  • Who funds HABITAT FOR HUMANITY INTERNATIONAL INC ↗
  • Who funds UNITED WAY OF SANDUSKY COUNTY INC ↗
  • Who funds WHIRLPOOL COLLECTIVE IMPACT FUND ↗
  • Who funds Harbor Habitat for Humanity Inc ↗
  • Who funds DARKE COUNTY UNITED WAY INC ↗
  • Who funds BOYS & GIRLS CLUBS OF GREATER SOUTHWEST MICHIGAN ↗
  • Who funds CURIOUS KIDS MUSEUM ↗
  • Who funds UNITED WAY OF THE OCOEE REGION ↗
  • Who funds UNITED WAY OF HANCOCK COUNTY INC ↗
  • Who funds MOSAIC CHRISTIAN COMMUNITY DEVELOPMENT ASSOCIATION INC ↗
  • Who funds BERRIEN COMMUNITY FOUNDATION INC ↗
  • Who funds UNITED WAY OF EAST CENTRAL IOWA ↗
  • Who funds BEST BUY FOUNDATION ↗
  • Who funds TULSA AREA UNITED WAY ↗
  • Who funds United Way of Midland County ↗
  • Who funds ECONOMIC CLUB OF SOUTHWESTERN MICHIGAN ↗
  • Who funds THE FIRST TEE OF BENTON HARBOR INC ↗
  • Who funds EMERGE INNOVATION HUB ↗
  • Who funds UNITED WAY OF NORTH CENTRAL OHIO INC ↗
  • Who funds UNITED WAY OF GREATER KNOXVILLEINC ↗

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

Berrien Community Fou…The Marzke Family Fou…United Way of Southwe…American Electric Pow…Hanson Family Foundat…St Josephbenton Harbo…The Covia FoundationBill Nygren FoundationThe Findlay-Hancock C…Feeding America West …Fettig Family Foundat…The McLoughlin Family…
Berrien Community Foundation IncMI67.7× affinity32 shared granteesties to 10 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Berrien Community Foundation Inc · The Marzke Family Foundation · United Way of Southwest Michigan · American Electric Power Foundation · Hanson Family Foundation · St Josephbenton Harbor Rotary Foundation Inc · The Covia Foundation · Bill Nygren Foundation · The Findlay-Hancock County Community Foundation · Feeding America West Michigan · Fettig Family Foundation · The McLoughlin Family Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Whirlpool Foundation funds: left to right is the share of its income from government, bottom to top the share from Whirlpool Foundation. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 40%6%25%56%100%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →
    no gov moneyreceives it· size = income
    4get no government money at all
    29report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.
    05Through Plinth

    Warm introductions · Powered by PlinthPlus

    How do I get to Whirlpool Foundation?

    Find your warmest path to Whirlpool Foundation through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

    Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 539 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990-PF e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

    Play a game based on Whirlpool’s filings →

    More from the funding graph

    The unnamed billions
    grants reported with no recipient in the public record
    The regranting layer
    51% of grant dollars land in the regranting layer
    The DAF merry-go-round
    $9.7B circulates between donor-advised funds
    The endowment market
    who holds foundation money, and what just moved
    The camps
    funders cluster by geography, not ideology
    By state
    where grant money is based, and what stays home