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United Way of Norman Inc at a glanceAlso receives grants: funding profile →

· Public charity

United Way of Norman Inc

The mission of United Way of Norman is to improve lives by mobilizing the caring power of our community.

$983k
Granted FY2025still arriving
22
Grants FY2025still arriving
1
States reached
$123k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Human Services$3.7MHealth$3.5MCrime & Legal$1.2MEducation$854kFood & Nutrition$844kYouth Development$546kHousing & Shelter$532kPublic Safety & Disaster$78kOther$0
02FY2025 · 22 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 22 grants below total $935,714, the rows itemized in this filing. The $983,443 headline is the total grant expense on the return; the other $47,729 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2025

  • Under $10k3 grants · $22k
  • $10k–50k11 grants · $332k
  • $50k–250k8 grants · $582k
$42,313
Median grant
1
States reached
$2.0M
Total assets
Largest grants
RecipientAmount
Center for Children and Families$122,920
The Virtue Center$88,000
Bridges$70,313
Bethesda Inc$67,077
Meals on Wheels of Norman$62,155
Variety Care$58,313
Women's Resource Center$58,087
The Salvation Army$54,740
Mary Abbott Children's House$49,313
Transition House Inc$44,313
Legal Aid Services of Oklahoma$42,313
Food & Shelter Inc$41,000
Big Brothers Big Sisters$36,313
ABLE$30,000
Among Friends$24,763
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY17–25, $4.1M) land where the poverty rate runs at 13%, against an area that typically sits at 14%. 0% of those dollars go to grantees based in above-average-need neighborhoods. Its grants skew toward lower-need ZIPs.

area typical 14%Among Friends: $35k → 13%AMONG FRIENDS ACTIVITY CENTER: $31k → 13%AMONG FRIENDS ACTIVITY CENTER: $31k → 13%Center for Children and Families: $252k → 13%CCFI: $161k → 13%Center for Children and Families: $152k → 13%Center for Children and Families: $149k → 13%CENTER FOR CHILDREN AND FAMILIES: $148k → 13%Center for Children and Families: $142k → 13%CENTER FOR CHILDREN AND FAMILIES: $139k → 13%Center for Children and Families: $132k → 13%Center for Children and Families: $123k → 13%Full Circle Life Enrichment Center: $112k → 13%Big BrothersBig Sisters: $58k → 13%BIG BROTHERS BIG SISTERS: $53k → 13%Big Brothers Big Sisters: $51k → 13%Big Brothers Big Sisters: $50k → 13%Big Brothers Big Sisters: $49k → 13%Big Brothers Big Sisters: $49k → 13%Big Brothers Big Sisters: $49k → 13%BIG BROTHERS BIG SISTERS: $48k → 13%Aging Services: $45k → 13%Big Brothers Big Sisters: $36k → 13%Among Friends: $33k → 13%Bridges: $117k → 13%Bridges: $79k → 13%Bridges: $76k → 13%Crossroads Youth & Family: $74k → 13%Bridges: $73k → 13%Bridges: $70k → 13%Bridges: $66k → 13%BRIDGES: $64k → 13%Bridges: $63k → 13%BRIDGES: $62k → 13%ABLE: $36k → 13%Women's Resource Center: $105k → 13%Women's Resource Center: $66k → 13%Women's Resource Center: $63k → 13%Women's Resource Center: $60k → 13%WOMEN'S RESOURCE CENTER: $60k → 13%WOMEN'S RESOURCE CENTER: $60k → 13%Women's Resource Center: $58k → 13%Women's Resource Center: $57k → 13%Women's Resource Center: $57k → 13%ABLE: $36k → 13%ABLE: $33k → 13%ABLE: $31k → 13%ABLE: $30k → 13%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

98%of every dollar goes to organizations it has funded before.
$11M · 27 repeat orgs$248k to everyone else

Grantees it renews have grown median revenue +32% since the first grant, against +10% for those funded once.

27 repeat relationships: 22 still active in FY2025, 5 since wound down.

How the two cohorts compare

Re-uppedFunded once

Organizations

27
4

Total granted

$11M
$248k

Median revenue growth · since first grant

+32%
+10%

Still filing today

93%
50%

New vs renewed · share of each year

In FY2025, 100% of grant dollars renewed an existing relationship; $0 went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
Human ServicesHealthCrime & LegalEducationYouth DevelopmentFood & NutritionOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • CENTER FOR CHILDREN & FAMILIES INC
    9× · 2017–2025 · $1.4M · revenue +60%
  • NA
    Norman Alcohol Information Center Inc
    9× · 2017–2025 · $974k · revenue +53%
  • VC
    Variety Care Inc
    9× · 2017–2025 · $857k · revenue +156%

Funded once

  • PH
    PARENTS HELPING PARENTS INC
    one grant, 2020 · $125k · revenue +10%
  • SA
    SALVATION ARMY
    one grant, 2017 · $75k
  • AR
    American Red Cross
    one grant, 2017 · $35k
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Child Advocacy Center of Central Ok Inc

The purpose of the organization is to provide hope-centered, trauma-informed, child-first services that unite law enforcement, child protective services (state and tribal), prosecutors, mental health professionals, and medical…

Human Services
2
Family Crisis Center Inc

The family crisis center provides intervention and advocacy for victims of sexual assault and domestic violence. this is done with counselors, court advocates and 24 hour shelter for victims and their children.

Human Services
3
Care Center-Child Abuse Response and Evaluation Inc Dba the Care Center

The CARE Center exists to reduce trauma for child abuse victims and their families, coordinate a multidisciplinary approach to child abuse investigations, and provide free, effective child abuse prevention resources and education.

Human Services
4
Casa of Southwest Oklahoma Inc

Court Advocate for Abused and Neglected Children

Crime & Legal
5
Casa of Southern Oklahoma Inc

Solicit, train & direct activities of court-appointed volunteer advocates for children in cases involving child abuse and neglect. assist in direct expense needs of individual children in court-appointed cases.

Civil Rights
6
Child Welfare Citizen Board of Can Co Oklahoma Inc

to provide a safe, child-friendly environment for abused children

Human Services
7
Family Hope House Inc

Family Hope House empowers families through therapy, education, and advocacy. As Oklahoma's sole adoption competent mental health agency, we support foster and adoptive children for lasting stability and success.

Health
8
Lighthouse Behavioral Wellness Centers

Lighthouse Behavioral Wellness Centers, Inc. serves the community behavioral health needs of nine counties of Southern Oklahoma. Lighthouse offers integrated care through their outpatient and Health Home programs to adults and children.…

Health
9
La Luz Organization Inc

La Luz Organization helps the underserved Latino population in Oklahoma with culturally and faith based trauma-informed services to victims of domestic violence,sexual assault and stalking.

Human Services
10
22nd Judicial District Casa Inc

Court Appointed Special Advocate

Education
11
Okmulgee County Family Resource Ctr

Crisis intervention services and full shelter for victims and their children of domestic violence/sexual assault. Advocates for abused children in the court system.

Human Services
12
Ronald McDonald House Charities of Tulsa

Ronald McDonald House Charities of Tulsa provides essential services that remove barriers, strengthen families, and promote healing when children need healthcare.

—
How this is measured
The grantee most central to the portfolio’s shape is Crossroads Youth & Family Services Inc; the most unlike its peers is Thunderbird Clubhouse Board Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

27 grantees tracked through their own filings, 2017–2026.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2026, not grant rows in a single year, so this will not match the grant count on the cover. 27 of the 31 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

1
Load-bearing (≥25% of a budget)
7
Early backer (in before they grew)
27/27
Grantees still filing
19/27
Grew since first funded

Where the money sits, by cause and then by grantee

CENTER FOR CHILDREN & FAMILIES INC: $1,398,040 · Human ServicesCENTER FOR CHILDREN & FAMILIES INCBRIDGES OF NORMAN INC: $669,555 · Human ServicesBRIDGES OF NORMAN INCWOMENS RESOURCE CENTER INC: $585,347 · Human ServicesWOMENS RESOURCE CENTER INCBig Brothers Big Sisters of Oklahoma Inc: $442,756 · Human ServicesBig Brothers Big Sisters of Oklahoma IncFull Circle Adult Day Center Inc: $266,871 · Human ServicesFull Circle Adult Day Center IncCOUNCIL FOR DEVELOPMENTAL DISABILITIES INC: $239,472 · Human ServicesCOUNCIL FOR DEVELOPMENTAL DISABILITIES IN…AMONG FRIENDS ACTIVITY CENTER INC: $226,029 · Human ServicesAMONG FRIENDS ACTIVITY CENTER INCAGING SERVICES INC: $160,000 · Human Services+2 more: $122,061 · Human ServicesNorman Alcohol Information Center Inc: $974,221 · HealthNorman Alcohol Information Cent…Variety Care Inc: $856,781 · HealthVariety Care IncBETHESDA INC: $703,246 · HealthBETHESDA INCTransition House Inc: $500,657 · HealthTransition House IncPARENTS HELPING PARENTS INC: $125,000 · HealthTHE SALVATION ARMY: $470,240 · OtherTHE SALVATION…THUNDERBIRD CLUBHOUSE BOARD INC: $285,119 · OtherTHUNDERBIRD C…CATHOLIC CHARITIES OF THE ARCHDIOCESE OF OKLAHOMA CITY INC: $120,041 · OtherCATHOLIC CHAR…Fostering Futures Inc: $107,758 · OtherFostering Fut…SALVATION ARMY: $75,000 · OtherSALVATION ARM…Loveworks Leadership Inc: $89,800 · OtherLoveworks Lea…South Central CASA of Oklahoma Inc: $90,071 · OtherSouth Central…+3 more: $91,335 · Other+3 moreMARY ABBOTT CHILDREN'S HOUSE: $584,726 · Crime & LegalMARY ABBOTT…LEGAL AID SERVICES OF OKLAHOMA INC: $516,251 · Crime & LegalLEGAL AID S…Meals on Wheels of Norman Inc: $823,804 · Food & NutritionFOOD AND SHELTER INC: $531,780 · Housing & ShelterCOMMUNITY AFTER SCHOOL PROGRAM INC: $184,400 · EducationUNIVERSITY OF OKLAHOMA FOUNDATION INC: $20,000 · Education
Human Services$4,110,131Health$3,159,905Other$1,329,364Crime & Legal$1,100,977Food & Nutrition$823,804Housing & Shelter$531,780Education$204,400

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetCENTER FOR CHILDREN & FAMILIES INC: $1,398,040 over 9y, 8.9% of budgetNorman Alcohol Information Center Inc: $974,221 over 9y, 9.6% of budgetVariety Care Inc: $856,781 over 9y, 0.2% of budgetMeals on Wheels of Norman Inc: $823,804 over 9y, 16% of budgetBETHESDA INC: $703,246 over 9y, 22% of budgetBRIDGES OF NORMAN INC: $669,555 over 9y, 18% of budgetWOMENS RESOURCE CENTER INC: $585,347 over 9y, 8.2% of budgetMARY ABBOTT CHILDREN'S HOUSE: $584,726 over 9y, 9.1% of budgetFOOD AND SHELTER INC: $531,780 over 9y, 3.1% of budgetLEGAL AID SERVICES OF OKLAHOMA INC: $516,251 over 9y, 0.4% of budgetTransition House Inc: $500,657 over 9y, 26% of budgetBig Brothers Big Sisters of Oklahoma Inc: $442,756 over 9y, 2.5% of budgetTHUNDERBIRD CLUBHOUSE BOARD INC: $285,119 over 9y, 9.1% of budgetFull Circle Adult Day Center Inc: $266,871 over 9y, 13% of budgetCOUNCIL FOR DEVELOPMENTAL DISABILITIES INC: $239,472 over 9y, 1.7% of budgetAMONG FRIENDS ACTIVITY CENTER INC: $226,029 over 8y, 25% of budgetCOMMUNITY AFTER SCHOOL PROGRAM INC: $184,400 over 5y, 3.7% of budgetAGING SERVICES INC: $160,000 over 7y, 2.2% of budgetCATHOLIC CHARITIES OF THE ARCHDIOCESE OF OKLAHOMA CITY INC: $120,041 over 8y, 0.7% of budgetFostering Futures Inc: $107,758 over 4y, 17% of budgetSouth Central CASA of Oklahoma Inc: $90,071 over 7y, 11% of budgetLoveworks Leadership Inc: $89,800 over 5y, 4.5% of budgetCROSSROADS YOUTH & FAMILY SERVICES INC: $79,405 over 2y, 0.4% of budgetAmerican National Red Cross & Its Constituent Chapters and Branches: $42,656 over 4y, 0.0% of budgetUNIVERSITY OF OKLAHOMA FOUNDATION INC: $20,000 over 2y, 0.0% of budgetGirl Scouts Western Oklahoma Inc: $13,000 over 1y, 0.2% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds CENTER FOR CHILDREN & FAMILIES INC ↗
  • Who funds Norman Alcohol Information Center Inc ↗
  • Who funds Variety Care Inc ↗
  • Who funds Meals on Wheels of Norman Inc ↗
  • Who funds BETHESDA INC ↗
  • Who funds BRIDGES OF NORMAN INC ↗
  • Who funds WOMENS RESOURCE CENTER INC ↗
  • Who funds MARY ABBOTT CHILDREN'S HOUSE ↗
  • Who funds FOOD AND SHELTER INC ↗
  • Who funds LEGAL AID SERVICES OF OKLAHOMA INC ↗
  • Who funds Transition House Inc ↗
  • Who funds Big Brothers Big Sisters of Oklahoma Inc ↗
  • Who funds THUNDERBIRD CLUBHOUSE BOARD INC ↗
  • Who funds Full Circle Adult Day Center Inc ↗
  • Who funds COUNCIL FOR DEVELOPMENTAL DISABILITIES INC ↗
  • Who funds AMONG FRIENDS ACTIVITY CENTER INC ↗
  • Who funds COMMUNITY AFTER SCHOOL PROGRAM INC ↗
  • Who funds AGING SERVICES INC ↗
  • Who funds PARENTS HELPING PARENTS INC ↗
  • Who funds CATHOLIC CHARITIES OF THE ARCHDIOCESE OF OKLAHOMA CITY INC ↗
  • Who funds Fostering Futures Inc ↗
  • Who funds South Central CASA of Oklahoma Inc ↗
  • Who funds Loveworks Leadership Inc ↗
  • Who funds CROSSROADS YOUTH & FAMILY SERVICES INC ↗
  • Who funds American National Red Cross & Its Constituent Chapters and Branches ↗
  • Who funds UNIVERSITY OF OKLAHOMA FOUNDATION INC ↗
  • Who funds Girl Scouts Western Oklahoma Inc ↗

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

Sarkeys FoundationCommunities Foundatio…Oklahoma City Communi…Oec FoundationEl and Thelma Gaylord…Brinkley Family Found…Philip Boyle Foundati…American Fidelity Fou…Richard L and Charlot…Kirkpatrick Family Af…The Anne and Henry Za…Arvest Foundation
Sarkeys FoundationOK30.3× affinity12 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Sarkeys Foundation · Communities Foundation of Oklahoma · Oklahoma City Community Foundation Inc · Oec Foundation · El and Thelma Gaylord Foundation · Brinkley Family Foundation · Philip Boyle Foundation · American Fidelity Foundation · Richard L and Charlotte Reynolds Family Trust Inc · Kirkpatrick Family Affiliated Fund of Occf Inc · The Anne and Henry Zarrow Foundation · Arvest Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization United Way of Norman Inc funds: left to right is the share of its income from government, bottom to top the share from United Way of Norman Inc. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 70%6%25%56%100%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →median 10%
  • Crossroads Youth & Family Services Inc: 78% of income from government
  • Legal Aid Services of Oklahoma Inc: 13% of income from government
  • Thunderbird Clubhouse Board Inc: 10% of income from government
  • Variety Care Inc: 9% of income from government
  • Food and Shelter Inc: 6% of income from government
  • Catholic Charities of the Archdiocese of Oklahoma City Inc: 1% of income from government
no gov moneyreceives it· size = income
7get no government money at all
13report government grants on their 990 we could not trace to a source (not plotted)
1rely on government for over half their income
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 31 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

Play a game based on United Way of Norman’s filings →

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home