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Sports Betting Alliance at a glance

· Public charity

Sports Betting Alliance

SPORTS BETTING ALLIANCE (sba) members offer safe and legal online and retail sports betting to customers with critical safeguards in place to keep minors from betting.

$1.1M
Granted FY2024still arriving
24
Grants FY2024still arriving
11
States reached
$100k
Largest
01What it fundsRead
02The needRead
03Its fieldRead
04Through PlinthRead
01What it funds
01FY2024 · 24 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 24 grants below total $1,030,000, the rows itemized in this filing. The $1,095,500 headline is the total grant expense on the return; the other $65,500 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2024

  • $10k–50k16 grants · $335k
  • $50k–250k8 grants · $695k
$25,000
Median grant
11
States reached
$15M
Total assets
Largest grants
RecipientAmount
BLACK EXCELLENCE IN BLUE NFP$100,000
MOVING NC FORWARD$100,000
GEORGIA'S FUTURE INC$100,000
AMERICA WORKS USA$100,000
GIVE ALABAMA A VOICE$100,000
COLORADO WAY FORWARD$95,000
AMERICANS FOR TAX REFORM$50,000
21ST CENTURY FUND$50,000
OPPORTUNITY FOR NC INC$35,000
MOVING NJ TOGETHER INC$25,000
MAKING MICHIGAN STRONGER$25,000
BOLDLY FORWARD COLORADO$25,000
ACCOUNTABILITY FOR GOVERNMENT FUND$25,000
NEW YORK STATE ASSOCIATION OF BLACK &$25,000
GREATER CAROLINA INC$25,000
02The need
02

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY24–24) land where the poverty rate runs at 12%, against an area that typically sits at 12%. 66% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 12%PA ALLIANCE ACTION: $10k → 22%AMERICA WORKS USA: $100k → 14%21ST CENTURY FUND: $50k → 16%MOVING NC FORWARD: $100k → 8%GREATER CAROLINA INC: $25k → 9%GEORGIA'S FUTURE INC: $100k → 13%BOLDLY FORWARD COLORADO: $25k → 12%WEST VIRGINIA JOB CREATORS ALLIANCE: $10k → 18%BLACK EXCELLENCE IN BLUE NFP: $100k → 14%MOVING NJ TOGETHER INC: $25k → 16%GIVE ALABAMA A VOICE: $100k → 9%AMERICANS FOR TAX REFORM: $50k → 14%CAROLINA PARTNERSHIP FOR REFORM INC: $20k → 8%COLORADO WAY FORWARD: $95k → 12%RESTORE NC INC: $15k → 8%MAJORITY RISING NC: $25k → 8%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

IL
MI
NY
PA
NJ
CO
WV
VA
NC
DC
GA
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
North Carolina First

To invest in the activation, long-term engagement, and mobilization of

—
2
North Carolina for the People

To educate the public on how to build a democracy where everyone participates, every vote is counted, voting rights are fully enforced, and everyone's voice is heard; to work toward a system where everyone has a say in decisions that…

Civil Rights
3
State Policy Institute

To promote pro-growth, progressive policy at the state level.

—
4
Rocky Mountain Policy Group

Promoting a strong state economy with limited government taxes and regulation.

—
5
Make North Carolina First

Make North Carolina First conducts research, sponsors educational activities and events, and disseminates accurate and timely information to promote the general public's understanding of ways to maintain and improve North Carolina's common…

—
6
Carolina Forward Foundation

To conduct in depth polling of the citizens of North Carolina and to publish and disseminate educational articles on major public policy issues in North Carolina.

Public Benefit
7
Citizens for Nc Jobs

The corporation is organized for the purpose of promoting the social welfare of the people of north carolina by delivering positive outcomes through an informed constituency and educating and promoting economic freedom in order to advance…

Employment
8
North Carolinians for Redistricting Reform

North Carolinians for Redistricting Reform (NC4RR) is a bipartisan nonprofit working to improve North Carolina's representative democracy through redistricting reform. NC4RR's objective is to help pass a state constitutional amendment in…

—
9
North Carolina Information Innovation Fund Inc

The North Carolina Information Innovation Fund NCIIF will educate the residents of North Carolina on civic duty and election related matters, including the importance of voting in elections, national policies impacting North Carolina, how…

Public Benefit
10
State Power Caucus

The State Power Caucus is a multi-state alignment of organizations that come together to share knowledge, experiences and best practices; and to connect around a shared local and national strategies that strengthen our organization and…

Civil Rights
11
Michigan Rising Action

Michigan Rising Action is focused on holding special interest networks accountable and advancing conservative principles. We're fighting for limited government, lowering taxes, fighting government over-regulation that stifles freedom, free…

—
12
American Policy Coalition

With a commitment to free market principles, APC focuses on educating the public about conservative fiscal policies that foster job growth, a stronger economy, and increased opportunity for all Americans.

Public Benefit
How this is measured
The grantee most central to the portfolio’s shape is Opportunity for Nc Inc; the most unlike its peers is Michigan Empowerment Fund. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
03the grantee network

21 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 21 of the 24 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

0
Load-bearing (≥25% of a budget)
1
Early backer (in before they grew)
21/21
Grantees still filing
2/21
Grew since first funded

Where the money sits, by cause and then by grantee

Moving NC Forward: $100,000 · OtherMoving NC ForwardGEORGIAS FUTURE INC: $100,000 · OtherGEORGIAS FUTURE INCAMERICA WORKS USA: $100,000 · OtherAMERICA WORKS USAGive Alabama a Voice: $100,000 · OtherGive Alabama a VoiceCOLORADO WAY FORWARD: $95,000 · OtherCOLORADO WAY FORWARDAmericans for Tax Reform: $50,000 · OtherAmericans for Tax ReformMICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE: $50,000 · OtherMICHIGAN DEMOCRATIC STATE CENTRAL COMMITTEE+9 more: $190,000 · Other+9 moreBlack Excellence In Bleu NFP: $100,000 · Community ImprovementBlack Excellen…OPPORTUNITY FOR NC INC: $35,000 · Community ImprovementOPPORTUNITY FO…Majority Rising NC: $25,000 · Public BenefitCAROLINA PARTNERSHIP FOR REFORM INC: $20,000 · Public BenefitMICHIGAN EMPOWERMENT FUND: $15,000 · Public BenefitNEW YORK STATE ASSOCIATION OF BLACKPUERTO RICAN HISPANIC & ASIAN LEGISLATOR: $25,000 · EducationRESTORE NC INC: $15,000 · Civil RightsPA ALLIANCE ACTION: $10,000 · Civil Rights
Other$785,000Community Improvement$135,000Public Benefit$60,000Education$25,000Civil Rights$25,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10Mgrantee revenue →↑ funder's share of their budgetMoving NC Forward: $100,000 over 1y, 11% of budgetGEORGIAS FUTURE INC: $100,000 over 1y, 9.0% of budgetBlack Excellence In Bleu NFP: $100,000 over 1y, 11% of budgetAMERICA WORKS USA: $100,000 over 1y, 1.6% of budgetGive Alabama a Voice: $100,000 over 1y, 15% of budgetAmericans for Tax Reform: $50,000 over 1y, 0.8% of budgetOPPORTUNITY FOR NC INC: $35,000 over 1y, 5.4% of budgetMajority Rising NC: $25,000 over 1y, 0.5% of budgetMAKING MICHIGAN STRONGER: $25,000 over 1y, 4.0% of budgetBOLDLY FORWARD COLORADO: $25,000 over 1y, 7.0% of budgetAccountability for Government Fund Inc: $25,000 over 1y, 1.4% of budgetMoving NJ Together (NJ): $25,000 over 1y, 7.5% of budgetNEW YORK STATE ASSOCIATION OF BLACKPUERTO RICAN HISPANIC & ASIAN LEGISLATOR: $25,000 over 1y, 1.2% of budgetGreater Carolina Inc: $25,000 over 1y, 4.4% of budgetCAROLINA LEADERSHIP COALITION INC: $20,000 over 1y, 1.8% of budgetCAROLINA PARTNERSHIP FOR REFORM INC: $20,000 over 1y, 1.3% of budgetBuilding a Better Economy: $15,000 over 1y, 1.0% of budgetMICHIGAN EMPOWERMENT FUND: $15,000 over 1y, 0.8% of budgetRESTORE NC INC: $15,000 over 1y, 5.3% of budgetPA ALLIANCE ACTION: $10,000 over 1y, 0.1% of budgetWEST VIRGINIA JOB CREATORS ALLIANCE INC: $10,000 over 1y, 3.0% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

Sixteen Thirty FundPharmaceutical Resear…Entertainment Group o…Coalition to Promote …Michigan Citizens for…Michigan Beer & Wine …Citizens for Energizi…Advanced Technology A…Education Reform Now …
Sixteen Thirty FundDC19.2× affinity7 shared granteesties to 8 of 8Hover any node to trace its alignments.Compare side by side →

Open a dossier: Sixteen Thirty Fund · Pharmaceutical Research and Manufacturers of America · Entertainment Group on Nc Inc · Coalition to Promote Public Entity Risk Pools · Michigan Citizens for Better Health · Michigan Beer & Wine Wholesalers Assn · Citizens for Energizing Michigan's Economy · Advanced Technology Alliance · Education Reform Now Advocacy Inc

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Sports Betting Alliance funds: left to right is the share of its income from government, bottom to top the share from Sports Betting Alliance. Bigger dots raise more.

2024
’20’21’22’23’24
no gov · 10%1%5%11%20%funder's share of their income ↑0%1%3%4%5%share of the org’s income from government →
    no gov moneyreceives it· size = income
    1get no government money at all
    0rely on government for over half their income
    ⤢ axis zoomed · 0–5%
    typical government reliance, FY20–24
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.
    04Through Plinth

    Warm introductions · Powered by PlinthPlus

    How do I get to Sports Betting Alliance?

    Find your warmest path to Sports Betting Alliance through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

    Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 24 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

    Play a game based on Sports Betting Alliance’s filings →

    More from the funding graph

    The unnamed billions
    grants reported with no recipient in the public record
    The regranting layer
    51% of grant dollars land in the regranting layer
    The DAF merry-go-round
    $9.7B circulates between donor-advised funds
    The endowment market
    who holds foundation money, and what just moved
    The camps
    funders cluster by geography, not ideology
    By state
    where grant money is based, and what stays home