· Public charity
Sonoma Tourism Improvement District
Developed by the sonoma lodging alliance, the SONOMA TOURISM IMPROVEMENT DISTRICT is a benefit assessment district to help fund marketing and sales promotion efforts for sonoma lodging businesses to increase overnight tourism and to market sonoma as a tourist, meeting and event destination.
What it funded, over time
Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2020.
Where the money goes
Grants by size, and the largest recipients.
How this is measured
By grant size · FY2020
- $10k–50k3 grants · $30k
- $50k–250k1 grant · $100k
| Recipient | Amount |
|---|---|
| SONOMA VALLEY VISITORS BUREAU | $100,000 |
| VALLEY OF THE MOON VINTAGE FESTIVAL | $10,000 |
| SONOMA INTERNATIONAL FILM FESTIVAL | $10,000 |
| SONOMA VOLUNTEER FIREFIGHTERS ASSOC | $10,000 |
Does the money reach high-need areas?
Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.
Its human-services grants (FY17–18, $20k) land where the poverty rate runs at 9%, against an area that typically sits at 8%. 100% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.
How this is measured
How this is measured
Who it funds again
Organizations funded in more than one year, against those funded once.
6 repeat relationships: 4 still active in FY2020, 2 since wound down.
How the two cohorts compare
Organizations
Total granted
Still filing today
New vs renewed · share of each year
In FY2020, 100% of grant dollars renewed an existing relationship; $0 went to new ones.
Where new relationships form · theme of each grantee’s first grant
How this is measured
Backed again, and grew
- SVSONOMA VALLEY FILM FESTIVAL4× · 2017–2020 · $38k · revenue +43%
- SVSONOMA VOLUNTEER FIREFIGHTERS ASSOCIATION3× · 2018–2020 · $30k · revenue +148%
- SCSONOMA COMMUNITY CENTER2× · 2017–2018 · $20k · revenue +137%
Funded once
How this is measured
Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.
6 grantees tracked through their own filings, 2017–2025.
Each grant beside the grantee’s revenue from every source, year by year.
How this is measured
Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover.
Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.
Where the money sits, by cause and then by grantee
Each grantee by its size and the funder’s share of it; top left is load-bearing
Grantee by grantee: a decade per organization, before and after funding
A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.
Co-funders
Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.
Open a dossier: McNabb Foundation · National Philanthropic Trust · Donor Advised Charitable Giving Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation
How this is measured
How much its grantees rely on government
Each dot is one organization Sonoma Tourism Improvement District funds: left to right is the share of its income from government, bottom to top the share from Sonoma Tourism Improvement District. Bigger dots raise more.
How this is measured
Play a game based on Sonoma Tourism Improvement District’s filings →