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California · Public charity

Sonoma Tourism Improvement District

Developed by the sonoma lodging alliance, the SONOMA TOURISM IMPROVEMENT DISTRICT is a benefit assessment district to help fund marketing and sales promotion efforts for sonoma lodging businesses to increase overnight tourism and to market sonoma as a tourist, meeting and event destination.

$151k
Granted FY2020
4
Itemized grants FY2020
4
Organizations funded FY2020
0%
First-time grantees FY2020
Read the full brief
Itemized, FY2020
$130k
The rest is grants the schedule does not break out
Median grant, FY2020
$10,000
Largest grant, FY2020
$100,000
Organizations funded a year
4 to 6
FY2017 to FY2020
States reached, FY2020
1
Total assets, FY2020
$1.0M

How open it is to new grantees

In FY2020, 0% of the organizations Sonoma Tourism Improvement District funded were first-time grantees, receiving 0% of its grant dollars.

New vs renewed · share of each year

In FY2020, 100% of grant dollars renewed an existing relationship; $0 went to new ones.

50%100%’18’19’20
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’18’19’20
Public Safety & DisasterOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.
The numbers by year
Fiscal yearOrganizations fundedTo those organizationsFirst-time grantees
FY20204$130k0%
FY20194$130k0%
FY20186$148k33%
FY20174$125kn/a
100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2020.

Community Improvement$400kArts & Culture$83kPublic Safety & Disaster$30kHuman Services$20k

Top grantees

Largest recipients by total granted, FY2017 to FY2020, and the share of each one’s budget the grants supplied at peak.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

McNabb FoundationDE15.6× affinity5 shared granteesties to 4 of 4Hover any node to trace its alignments.Compare side by side →

Open a dossier: McNabb Foundation · National Philanthropic Trust · Donor Advised Charitable Giving Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

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About Sonoma Tourism Improvement District

How much does Sonoma Tourism Improvement District give?
Sonoma Tourism Improvement District reported 4 itemized grants totaling $130,000, out of $151,000 in total grant expense reported on the return in its FY2020 IRS filing. It funded between 4 and 6 organizations a year over FY2017 to FY2020.
What does Sonoma Tourism Improvement District fund?
By grant dollars over FY2017 to FY2020, its largest causes are Community Improvement (75%), Arts & Culture (15%), Public Safety & Disaster (6%).
Who are Sonoma Tourism Improvement District's largest grantees?
By total granted over FY2017 to FY2020: Sonoma Valley Visitors Bureau ($400k), Sonoma Valley Film Festival ($38k), Sonoma Volunteer Firefighters Association ($30k).
Does Sonoma Tourism Improvement District fund new organizations?
In FY2020, 0% of the organizations it funded were first-time grantees.
Which funders back the same organizations as Sonoma Tourism Improvement District?
Its strongest co-funders, measured against what their size predicts, include McNabb Foundation, National Philanthropic Trust, Donor Advised Charitable Giving Inc.
Where is Sonoma Tourism Improvement District based?
Sonoma Tourism Improvement District is based in CA.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 6 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2020, released 2020. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Possibly out of date. A more recent filing (FY2025) is on record and reports no grant expense, so the figures above are from FY2020, the most recent year this funder made grants.

Source object · view filing

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