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Fred Maytag Family Foundation at a glance

· Private foundation

Fred Maytag Family Foundation

Its FY2025 filing reports that it accepted unsolicited grant applications.

$7.2M
Granted FY2024still arriving
62
Grants FY2024still arriving
17
States reached
$2.0M
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead

Read this first · the figures below need context

59% of Fred Maytag Family Foundation’s FY2025 grant dollars went to The Nature Conservancy, not to grantees.

Its money now reaches organizations through that sponsor, which does not report who recommended each grant. FY2025 names 21 organizations directly, so a portfolio cannot be read from it. Everything below is therefore FY2024, the last year Fred Maytag Family Foundation named its own grantees at scale: 45 organizations, $7M. It is dated, not current.

Organizations named directly on the return

48
’17
51
’18
55
’19
48
’20
48
’21
53
’22
44
’23
45
’24
21
’25

Amber years are those where most dollars went to a sponsor.

01What it funds
0197% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2024.

Environment$27MHuman Services$5.9MArts & Culture$5.7MEducation$5.5MPhilanthropy$5.3MHealth$4.2MYouth Development$1.5MSocial Science$1.3MOther$0
02FY2024 · 62 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2024

  • Under $10k5 grants · $23k
  • $10k–50k28 grants · $732k
  • $50k–250k24 grants · $2.0M
  • $250k+5 grants · $4.4M
$40,000
Median grant
17
States reached
$58M
Total assets
Largest grants
RecipientAmount
NEWTON YMCA$1,995,637
SAVE THE REDWOODS LEAGUE$1,332,707
WESLEYLIFE$494,396
MERCYONE NEWTON MEDICAL CENTER$302,179
BIG BROTHERS BIG SISTERS OF CENTRAL IOWA$301,137
FRIENDS OF CRAFT INC$201,024
Individual grant recipient$197,993
DIRECT RELIEF$150,108
Individual grant recipient$148,458
NATURE CONSERVANCY$135,714
BOY SCOUTS OF AMERICA - MID-IOWA COUNCIL$100,205
Individual grant recipient$100,000
CLEARVIEW RECOVERY$84,618
NEWTON SHOOTING SPORTS$70,000
NATIONAL ASSOCIATION OF SCHOLARS$65,000
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY17–25, $3.2M) land where the poverty rate runs at 10%, against an area that typically sits at 10%. 100% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 10%LIFE LINE PILOTS: $5k → 14%WESLEY RETIREMENT SERVICES: $2.7M → 10%WESLEY RETIREMENT SERVICES: $40k → 10%WESLEY RETIREMENT SERVICES: $40k → 10%WESLEY RETIREMENT SERVICES: $40k → 10%WESLEY RETIREMENT SERVICES: $30k → 10%WESLEY RETIREMENT SERVICES: $30k → 10%WESLEY RETIREMENT SERVICES: $30k → 10%WESLEY RETIREMENT SERVICES: $30k → 10%WESLEY RETIREMENT SERVICES: $30k → 10%WESLEY RETIREMENT SERVICES: $30k → 10%WESLEY RETIREMENT SERVICES: $10k → 10%CHILDSERVE FOUNDATION INC: $6k → 10%CHILDSERVE FOUNDATION INC: $6k → 10%CHILDREN & FAMILIES OF IOWA: $30k → 10%CHILDREN & FAMILIES OF IOWA: $30k → 10%CHILDREN & FAMILIES OF IOWA: $30k → 10%CHILDREN & FAMILIES OF IOWA: $30k → 10%CHILDREN & FAMILIES OF IOWA: $30k → 10%CHILDREN & FAMILIES OF IOWA: $30k → 10%CHILDREN AND FAMILIES OF IOWA: $25k → 10%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

MT
MN
IL
NY
MA
NV
WY
IA
IN
PA
NJ
CA
NE
MO
VA
MD
AZ
NM
TN
DC
MS
GA
TX
FL
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
04

Where the work is directed

The same grants placed two ways: where each recipient sits, and where its stated purpose sends the money.

About 21% of Fred Maytag Family Foundation’s grant dollars are earmarked for a different county than the recipient’s own address. By recipient address, 31% of the giving stays in CA; by stated purpose, 29%.

Fred Maytag Family Foundationlessmore of its giving
Placed by recipient address · 2.6% directed abroad (not shown)
How this is measured
Recipient view: each grant at its grantee’s ZIP, mapped to a county. Directed view: each grant at the county its stated purpose names, falling back to the recipient’s county when the purpose names no place; US grants only. A county shows only if it carries the top 95% of that view’s dollars. Purposes are read from the funder’s own 990 grant descriptions.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

84%of every dollar goes to organizations it has funded before.
$41M · 98 repeat orgs$7.9M to everyone else

Grantees it renews have grown median revenue +51% since the first grant, against +17% for those funded once.

98 repeat relationships: 52 still active in FY2024, 46 since wound down; 13 grantees were first funded in FY2024 (too recent to call). Read against FY2024, the last year this funder named its own grantees directly; its giving has since run through a sponsor, which reports no donor behind each grant.

How the two cohorts compare

Re-uppedFunded once

Organizations

98
51

Total granted

$41M
$4.5M

Median revenue growth · since first grant

+51%
+17%

Still filing today

64%
41%

New vs renewed · share of each year

In FY2025, 89% of grant dollars renewed an existing relationship; $266k went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
Arts & CultureEnvironmentHealthEducationHuman ServicesPublic BenefitOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • ST
    SAVE THE REDWOODS LEAGUE
    8× · 2017–2024 · $14M · revenue +267%
  • CC
    CENTRAL COLLEGE
    9× · 2017–2025 · $3.3M · revenue +7%
  • WR
    WESLEY RETIREMENT SERVICES INC
    8× · 2017–2025 · $3.0M · revenue +39%

Funded once

  • TL
    THE LAND TRUST FOR SANTA BARBARA COUNTYgraduated
    one grant, 2019 · $1.5M · revenue +328% · 50% of their budget
  • CM
    COMMUNITY MUSIC CENTER
    one grant, 2019 · $997k · revenue +10%
  • VT
    VARIETY - THE CHILDREN'S CHARITY OF IOWAgraduated
    one grant, 2017 · $250k · revenue +28%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Common Good Iowa

Common good iowa engages iowans to create and advocate for research-based public policy that makes life better and more equitable for all who make iowa home.

—
2
University of Iowa Facilities Corporation

The university of iowa facilities corporation acquires and holds property for the benefit and use of the university of iowa.

—
3
American Civil Liberties Union of Iowa

The union works to advocate and advance a public policy agenda to support and protect the constitution of the united states and the constitution of the state of iowa. it works to maintain throughout the united states the rights of free…

—
4
State University of Iowa Foundation

The university of iowa center for advancement's mission is to advance the university of iowa through engagement and philanthropy. we serve our alumni and friends in the state and the region, throughout the country, and around the world. we…

Education
5
Midwest Dairy Association

Midwest dairy works with others to give consumers an excellent dairy experience increasing sales, fostering innovation, and inspiring consumer confidence of dairy products and practices.

—
6
United States Naval Institute

Provide an independent forum for those who dare to read, think, speak, and write to advance the professional, literary, and scientific understanding of sea power and other issues critical to global security.

—
7
State University of Iowa Alumni Association

Our mission is to strengthen the university of iowa through alumni engagement. we do this through our communications, alumni programs, and events.

—
8
American Civil Liberties Union Foundation of Iowa

The foundation works to defend and promote the constitution of the united states, focusing especially on the first, fourth, fifth, sixth, eighth, and 14th amendments. the foundation also works to defend and promote the constitution of the…

Civil Rights
9
Internet Society Foundation

At the internet society foundation, we focus on funding initiatives that strengthen the internet in function and reach so that it can effectively serve all people. our work advances the vision of the internet society (isoc): the internet…

International
10
Iowa City Area Chamber of Commerce

Our mission is to inspire the iowa city area to be greater by: 1) elevating business, 2) investing in strategic initiatives, and 3) advocating for the economic resiliency of the greater community.

—
11
United Way of East Central Iowa

Unite the caring power of communities to invest in effective solutions to improve people's lives.

Philanthropy
12
Iowa Medical Society

Our mission is to advance the practice of medicine through advocacy, education, and engagement with physicians throughout iowa to ensure the highest quality of care for the patients they serve.

—
How this is measured
The grantee most central to the portfolio’s shape is Childserve Foundation Inc; the most unlike its peers is Friends of Craft Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
05the grantee network

100 grantees tracked through their own filings, 2017–2026.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2026, not grant rows in a single year, so this will not match the grant count on the cover. 100 of the 166 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

7
Load-bearing (≥25% of a budget)
28
Early backer (in before they grew)
96/100
Grantees still filing
74/100
Grew since first funded

Where the money sits, by cause and then by grantee

THE NATURE CONSERVANCY: $12,814,082 · OtherTHE NATURE CONSERVANCYNEWTON YOUNG MENS CHRISTIAN ASSOCIATION: $1,995,637 · OtherNEWTON YOUNG MENS CHRISTIAN ASSOCIATION+111 more: $15,664,813 · Other+111 moreSAVE THE REDWOODS LEAGUE: $14,130,027 · EnvironmentSAVE THE REDWOODS LEAGUETHE LAND TRUST FOR SANTA BARBARA COUNTY: $1,499,503 · EnvironmentTHE LAND TRUST FOR SANTA BA…+8 more: $942,130 · Environment+8 moreCENTRAL COLLEGE: $3,283,922 · EducationTHE BOARD OF TRUSTEES OF THE LELAND STANFORD JUNIOR UNIVERSITY: $1,569,021 · EducationNATIONAL ASSOCIATION OF SCHOLARS INC: $260,000 · Education+4 more: $225,175 · EducationCOMMUNITY FDN OF GREATER DES MOINES F/K/A GREATER DES MOINES COMMUNITY FDN: $4,999,962 · Philanthropy+1 more: $150,000 · PhilanthropyCOMMUNITY MUSIC CENTER: $996,699 · Arts & CultureFREE TO CHOOSE NETWORK INC: $901,439 · Arts & CultureAMERICAN COUNCIL OF TRUSTEES AND ALUMNI: $400,000 · Arts & CultureIOWA BARN FOUNDATION: $350,000 · Arts & CultureDES MOINES SYMPHONY ASSOCIATION: $350,000 · Arts & CultureDES MOINES METRO OPERA INC: $340,000 · Arts & CultureEdmundson Art Foundation Inc: $290,000 · Arts & CultureBALLET DES MOINES: $280,000 · Arts & CultureSCIENCE CENTER OF IOWA: $215,000 · Arts & CultureCIVIC MUSIC ASSOCIATION DES MOINES: $210,000 · Arts & CultureLIVING HISTORY FARMS FOUNDATION: $200,000 · Arts & Culture+9 more: $567,700 · Arts & CultureWESLEY RETIREMENT SERVICES INC: $2,999,426 · Human ServicesCHILDREN AND FAMILIES OF IOWA: $205,000 · Human Services+2 more: $17,000 · Human ServicesCLEARVIEW RECOVERY INC: $518,618 · HealthWESLEYLIFE: $494,396 · HealthHEARING HEALTH FOUNDATION: $445,000 · HealthORCHARD PLACE: $400,000 · HealthMERCY FOUNDATION OF DES MOINES IOWA: $189,842 · HealthMOMENTUM WHEELS FOR HUMANITY: $160,000 · Health+4 more: $108,000 · Health
Other$30,474,532Environment$16,571,660Education$5,338,118Philanthropy$5,149,962Arts & Culture$5,100,838Human Services$3,221,426Health$2,315,856

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$100k$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetSAVE THE REDWOODS LEAGUE: $14,130,027 over 8y, 14% of budgetTHE NATURE CONSERVANCY: $12,814,082 over 9y, 0.2% of budgetCOMMUNITY FDN OF GREATER DES MOINES F/K/A GREATER DES MOINES COMMUNITY FDN: $4,999,962 over 1y, 4.6% of budgetCENTRAL COLLEGE: $3,283,922 over 9y, 4.3% of budgetWESLEY RETIREMENT SERVICES INC: $2,999,426 over 8y, 2.9% of budgetNEWTON YOUNG MENS CHRISTIAN ASSOCIATION: $1,995,637 over 1y, 36% of budgetTHE BOARD OF TRUSTEES OF THE LELAND STANFORD JUNIOR UNIVERSITY: $1,569,021 over 6y, 0.0% of budgetTHE LAND TRUST FOR SANTA BARBARA COUNTY: $1,499,503 over 1y, 50% of budgetCOMMUNITY MUSIC CENTER: $996,699 over 1y, 12% of budgetFREE TO CHOOSE NETWORK INC: $901,439 over 6y, 8.6% of budgetMANHATTAN INSTITUTE FOR POLICY RESEARCH INC: $600,000 over 8y, 0.5% of budgetFRIENDS OF CRAFT INC: $595,640 over 3y, 13% of budgetBIG BROTHERS BIG SISTERS OF CENTRAL IOWA: $586,137 over 7y, 14% of budgetDIRECT RELIEF: $570,413 over 7y, 0.0% of budgetCLEARVIEW RECOVERY INC: $518,618 over 8y, 25% of budgetWESLEYLIFE: $494,396 over 1y, 4.0% of budgetHEARING HEALTH FOUNDATION: $445,000 over 8y, 1.8% of budgetPROPERTY AND ENVIRONMENT RESEARCH CENTER: $400,000 over 8y, 2.2% of budgetAMERICAN COUNCIL OF TRUSTEES AND ALUMNI: $400,000 over 8y, 1.5% of budgetORCHARD PLACE: $400,000 over 7y, 0.3% of budgetProvidence St Mel School: $400,000 over 9y, 0.8% of budgetCenter for Immigration Studies Inc: $400,000 over 4y, 6.2% of budgetIOWA BARN FOUNDATION: $350,000 over 7y, 52% of budgetDES MOINES SYMPHONY ASSOCIATION: $350,000 over 6y, 3.8% of budgetDES MOINES METRO OPERA INC: $340,000 over 6y, 1.6% of budgetINSTITUTE FOR JUSTICE: $340,000 over 9y, 0.1% of budgetGREATER DES MOINES BOTANICAL GARDEN: $335,000 over 8y, 1.5% of budgetETHICS AND PUBLIC POLICY CENTER INC: $315,000 over 8y, 2.3% of budgetEdmundson Art Foundation Inc: $290,000 over 8y, 0.7% of budgetBALLET DES MOINES: $280,000 over 8y, 6.1% of budgetNATIONAL ASSOCIATION OF SCHOLARS INC: $260,000 over 4y, 2.7% of budgetVARIETY - THE CHILDREN'S CHARITY OF IOWA: $250,000 over 1y, 6.3% of budgetIOWA YOUTH CHORUS: $240,000 over 8y, 26% of budgetSCIENCE CENTER OF IOWA: $215,000 over 7y, 0.5% of budgetCIVIC MUSIC ASSOCIATION DES MOINES: $210,000 over 8y, 6.0% of budgetDucks Unlimited Inc: $205,000 over 5y, 0.1% of budgetCHILDREN AND FAMILIES OF IOWA: $205,000 over 7y, 0.2% of budgetLIVING HISTORY FARMS FOUNDATION: $200,000 over 8y, 1.1% of budgetHudson Institute Inc: $200,000 over 8y, 0.1% of budgetMERCY FOUNDATION OF DES MOINES IOWA: $189,842 over 1y, 1.6% of budgetIowa Legal Aid: $185,000 over 6y, 0.3% of budgetHOOVER PRESIDENTIAL FOUNDATION: $175,000 over 5y, 2.3% of budgetDES MOINES PERFORMING ARTS: $165,000 over 7y, 0.6% of budgetMOMENTUM WHEELS FOR HUMANITY: $160,000 over 4y, 0.7% of budgetIOWA HISTORICAL FOUNDATION: $150,000 over 5y, 9.3% of budgetJASPER COMMUNITY FOUNDATION: $150,000 over 2y, 17% of budgetNETWORK FOR TEACHING ENTREPRENEURSHIP: $150,000 over 6y, 0.3% of budgetARIZONA LAND AND WATER TRUST INC: $132,130 over 7y, 1.5% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds SAVE THE REDWOODS LEAGUE ↗
  • Who funds THE NATURE CONSERVANCY ↗
  • Who funds COMMUNITY FDN OF GREATER DES MOINES F/K/A GREATER DES MOINES COMMUNITY FDN ↗
  • Who funds CENTRAL COLLEGE ↗
  • Who funds WESLEY RETIREMENT SERVICES INC ↗
  • Who funds NEWTON YOUNG MENS CHRISTIAN ASSOCIATION ↗
  • Who funds THE BOARD OF TRUSTEES OF THE LELAND STANFORD JUNIOR UNIVERSITY ↗
  • Who funds THE LAND TRUST FOR SANTA BARBARA COUNTY ↗
  • Who funds COMMUNITY MUSIC CENTER ↗
  • Who funds FREE TO CHOOSE NETWORK INC ↗
  • Who funds MANHATTAN INSTITUTE FOR POLICY RESEARCH INC ↗
  • Who funds FRIENDS OF CRAFT INC ↗
  • Who funds BIG BROTHERS BIG SISTERS OF CENTRAL IOWA ↗
  • Who funds DIRECT RELIEF ↗
  • Who funds CLEARVIEW RECOVERY INC ↗
  • Who funds WESLEYLIFE ↗
  • Who funds HEARING HEALTH FOUNDATION ↗
  • Who funds PROPERTY AND ENVIRONMENT RESEARCH CENTER ↗
  • Who funds AMERICAN COUNCIL OF TRUSTEES AND ALUMNI ↗
  • Who funds ORCHARD PLACE ↗
  • Who funds Providence St Mel School ↗
  • Who funds Center for Immigration Studies Inc ↗
  • Who funds IOWA BARN FOUNDATION ↗
  • Who funds DES MOINES SYMPHONY ASSOCIATION ↗
  • Who funds DES MOINES METRO OPERA INC ↗
  • Who funds INSTITUTE FOR JUSTICE ↗
  • Who funds GREATER DES MOINES BOTANICAL GARDEN ↗
  • Who funds ETHICS AND PUBLIC POLICY CENTER INC ↗
  • Who funds Edmundson Art Foundation Inc ↗
  • Who funds BALLET DES MOINES ↗
  • Who funds NATIONAL ASSOCIATION OF SCHOLARS INC ↗

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

EMC Insurance Foundat…Community Fdn of Grea…Prairie Meadows Race …Meredith Corporation …The Merchants Bonding…The West Bancorporati…Pella Rolscreen Found…Bookey Family Foundat…William C Knapp Chari…John Ruan Foundation …Ita Group FoundationWt and Edna M Dahl Tr…
EMC Insurance FoundationIA50.6× affinity22 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: EMC Insurance Foundation · Community Fdn of Greater Des Moines F/K/A Greater Des Moines Community Fdn · Prairie Meadows Race Track and Casino Inc · Meredith Corporation Foundation · The Merchants Bonding Company Foundation · The West Bancorporation Foundation Inc · Pella Rolscreen Foundation · Bookey Family Foundation · William C Knapp Charitable Fdn · John Ruan Foundation Trust · Ita Group Foundation · Wt and Edna M Dahl Trust

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Fred Maytag Family Foundation funds: left to right is the share of its income from government, bottom to top the share from Fred Maytag Family Foundation. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 10%6%25%56%100%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →
    no gov moneyreceives it· size = income
    1get no government money at all
    21report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 166 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990-PF e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

    Play a game based on Fred Maytag Family’s filings →

    More from the funding graph

    The unnamed billions
    grants reported with no recipient in the public record
    The regranting layer
    51% of grant dollars land in the regranting layer
    The DAF merry-go-round
    $9.7B circulates between donor-advised funds
    The endowment market
    who holds foundation money, and what just moved
    The camps
    funders cluster by geography, not ideology
    By state
    where grant money is based, and what stays home