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Plinth

· Public charity

Consumer Brands Association

The Consumer Brands Association represents the world's leading consumer packaged goods (CPG) companies.

$234k
Granted FY2024still arriving
1
Grants FY2024still arriving
1
States reached
$8k
Largest
01What you fundRead
02The needRead
03Your edgeRead
04Your fieldRead
01What you fund
01100% classified

What you funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year — across FY2017–2024.

Food & Nutrition$3.2MCommunity Improvement$1.1MEducation$853kPublic Benefit$222kArts & Culture$110kEmployment$80kScience & Tech$32kCrime & Legal$28kOther$0
02FY2024 · 1 grant

Where the money goes

Your grants by size, and where they go.

The 1 grants below total $7,500 — the rows itemised in this filing. The $233,688 headline is the total grant expense reported on the return, so the remaining $226,188 is giving the schedule does not break out: grants under the $5,000 itemisation floor, grants to individuals, and grants reported on other schedules. Every figure below describes the itemised rows only.

$7,500
Median grant
1
States reached
$50M
Total assets
Largest grants
RecipientAmount
Case Consumer Action For a Strong Economy$7,500
02The need
03

Do your dollars go where the need is?

Each grant placed by the hardship in its grantee’s ZIP, then read against the area’s typical level.

show:

Dollar for dollar, your grants (FY17–24) land where the poverty rate runs at 10%, against an area that typically sits at 9%. 26% of your dollars go to grantees based in above-average-need neighborhoods. Your grants skew toward lower-need ZIPs.

area typical 9%State Legislative Leaders Foundation: $10k → 8%Retailers Association of MA: $5k → 16%CA Center for Jobs & the Economy: $50k → 12%Senate Presidents' Forum: $36k → 9%Nexstar Media Inc: $95k → 14%The Global Women's Innovation Network: $15k → 14%Michigan State University: $400k → 16%Food Industry Association Executives: $8k → 9%National Narcotics Officers Associations: $8k → 19%Keystone Center: $10k → 9%Northwest Harvest: $1.5M → 9%Food Industry Association: $7k → 38%The Recycling Partnership: $15k → 4%Center Forward: $20k → 6%Mercatus Center Inc: $5k → 7%CASE Consumer Action for a Strong Economy: $1.0M → 9%Johns Hopkins University: $15k → 19%Attorney General Alliance: $30k → 12%Senate Presidents' Forum: $35k → 9%Global Women's Innovation Network: $15k → 14%Michigan State University: $400k → 16%FIAE: $8k → 9%Food Lifeline: $1.5M → 9%GMA Science and Education Foundation: $50k → 7%Case Consumer Action For a Strong Economy: $8k → 9%Johns Hopkins University: $8k → 19%Conference of Western Attorneys General: $30k → 12%Senate Presidents' Forum: $35k → 9%Congressional Sportsmen's Foundation: $12k → 14%State Government Affairs Council: $7k → 9%Congressional Sportsmen's Foundation: $10k → 14%The National Democratic Club: $7k → 14%Franklin Center: $25k → 14%American Society of Association Executives: $6k → 14%AG America: $10k → 14%National Governors Association: $30k → 14%Congressional Hunger Center: $5k → 14%Ford's Theatre Society: $15k → 14%Washington Legal Foundation: $20k → 14%Congressional Hispanic Caucus Institute: $8k → 14%American Chemistry Council: $32k → 14%Congressional Black Caucus Foundation: $8k → 14%Field to Market: $10k → 14%National Consumers League: $50k → 14%Food Research and Action: $5k → 14%Field to Market: $10k → 14%Consumer Federation of America: $6k → 14%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount

Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty linein the grantee’s ZIP, averaged from the tracts in that ZIP; grantee ZIP can differ from where services are delivered.

Which US states your grants reach

WA
MI
NY
MA
PA
CA
CO
VA
MD
NC
DC

US grants placed by each grantee’s ZIP, which can differ from where services are actually delivered. Need from public data — U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA — shown as context about the area, never attributed to your giving.

04

Where the work is directed

The same grants, placed two ways — where each recipient sits, and where its stated purpose earmarks the money.

About 18% of Consumer Brands Association’s grant dollars are earmarked, by their stated purpose, for a different county than the recipient’s own address — money that lands at a nonprofit in one place but is meant to do its work in another. Read by recipient address, 22% of the giving stays in VA; read by stated purpose it is 3% — less of the work is directed home than the recipients' locations suggest.

Consumer Brands Associationlessmore of its giving
Placed by recipient address

Recipient view: each grant at its grantee’s ZIP, mapped to a county. Directed view: each grant at the county its stated purpose names, falling back to the recipient’s county when the purpose names no place; US grants only. A county shows only if it carries the top 95% of that view’s dollars. Purposes are read from the foundation’s own 990 grant descriptions.

03Your edge
repeat funding

Who you back again

Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.

37%of every dollar goes to organizations you’ve funded before.
$2.1M · 9 repeat orgs$3.5M to everyone else

And the relationships you keep tend to grow: grantees you re-up on have seen median revenue of +64% since the first grant, against +51% for the ones you funded once.

9 repeat relationships — 1 still active in FY2024, 8 since wound down.

How the two cohorts compare

Re-uppedFunded once

Organizations

9
30

Total granted

$2.1M
$3.5M

Median revenue growth · since first grant

+64%
+51%

Still filing today

89%
90%

New vs renewed · share of each year

In FY2024, 100% of grant dollars renewed an existing relationship; $0 went to new ones.

50%100%’17’18’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’20’21’22’23’24
Food & NutritionCommunity ImprovementPublic BenefitEducationEmploymentArts & CultureOther

First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.” Theme is the grantee’s IRS cause.

Backed again, and grew

  • CA
    CONSUMER ACTION FOR A STRONG ECONOMY INC
    2× · 2023–2024 · $1.0M · revenue +33% · 41% of their budget
  • SP
    Senate Presidents' Forum Inc
    3× · 2020–2022 · $106k · revenue +8%
  • CO
    Conference of Western Attorneys General AG Alliance
    2× · 2021–2022 · $60k · revenue +82%

Funded once

  • NH
    NORTHWEST HARVEST EMM
    one grant, 2021 · $1.5M · revenue -45%
  • FL
    FOOD LIFELINE
    one grant, 2021 · $1.5M · revenue +2%
  • NM
    Nexstar Media Inc
    one grant, 2022 · $95k

Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent IRS filings.

04Your field

The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matchesthat aren’t grantees — a resemblance in what they say they do, not a recommendation.

1
American Gas Association

American gas association's (the association) mission is to develop and advocate for informed, innovative, and durable policy that fulfills our nation's energy needs, environmental aspirations and economic potential. we are committed to…

—
2
Council for National Policy

To provide information about public policy and national policy alternatives to leaders in business, government, religion, and academia.

Public Benefit
3
National Association of Clean Water Agencies

Nacwa is the national voice of public clean water utilities, shaping water policy, convening a vibrant peer network, and empowering water leaders.

—
4
American Culinary Federation Inc

Promoting excellence, education, professionalism and collegiality in the culinary profession

—
5
National Association of Corporate Directors

We empower directors and transform boards to be future ready.

Public Benefit
6
National Association of Insurance and Financial Advisors

Empowering financial professionals and consumers through world-class advocacy and education.

—
7
Us Grains Council

The u.s. grains council is dedicated to developing markets, enabling trade, and improving lives by fostering an inclusive organization of grain producers, agribusiness organizations, and international customers, while promoting free, fair,…

—
8
National Center for Apec

Ncapec is the only u.s. business association focused exclusively on facilitating american private sector input to the apec process. programs typically feature discussions between business, government and academia on key trade and economic…

—
9
National Association of Regulatory Utility Commissioners

Founded in 1889, the national association of regulatory utility commisioners (naruc) is a non-profit organization dedicated to representing the state public service commisions who regulate the utilities that provide essential services such…

—
10
American Foreign Service Association

American foreign service association (afsa) is both the principal advocate for the long-term institutional wellbeing of the professional career foreign service and responsible for safeguarding the interest of afsa members. (continued on…

—
11
Federation of State Medical Boards of the United States Inc

The fsmb serves as the voice for state medical boards, supporting them through education, assessment, research and advocacy while providing services and initiatives that promote patient safety, quality health care and regulatory best…

Health
12
National Association for College Admission Counseling

Empowering college admission counseling professionals through education, advocacy, and community.

Education

For reference, the grantee most central to the portfolio’s shape is Keystone Center and the most unlike its peers is National Narcotic Officers Associations. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.

For each theme you fund, this compares how the sector’s money is shifting with how your own giving is shifting.

← shrinkinggrowing →↓ leaning in → pulling backsteadyFood Pantries & AssistanceGovernment Accountability R…Land Conservation Organizat…Small Business Development …Community Arts OrganizationsUrban Agriculture & Food Ac…Faith-Based Liberal Arts Co…
the sector your giving your giving is ahead of the sector the sector’s ahead of you· dot size = how much the theme matters to each side
Ordered by the change in your giving — leaning in on top, pulling back at the bottom. The bar between the two dots is how out of step you are with the sector. Hover any row for detail.

Sector change and giving change are each shown relative to their own range, growing (right) or shrinking (left); both normalized, so inflation isn’t mistaken for growth.

Your grantees are a median of 46 years old; the field is 16. You back the established end — and your money leans older still.

THE FIELDby orgYOUR GRANTEESby number21%0%<5yr14%6%5–10yr20%15%10–20yr18%18%20–35yr13%38%35–55yr15%24%55yr+
THE FIELDby orgYOUR MONEYby value21%0%<5yr14%19%5–10yr20%17%10–20yr18%3%20–35yr13%59%35–55yr15%3%55yr+

The field is 21% startups (under 5 years old) — 0% of your grantees by number, and just 0% of your money.

Closures · last 5 years

The orgs you fund almost never close — 0.0% lost their exemption, against 12% of the field you don’t fund.

orgs you fund
0.0%0/39
the rest of the field
12%
4,745/38,929

Age = years since IRS exemption (a founding proxy). “Closed” = auto-revocation for 3 years of non-filing — a floor on closure, not proof, and bigger established orgs lapse least. Association, not causation.

05the grantee network

36 grantees tracked through their own filings, 2017–2026.

Each one resolved to its own IRS returns and tracked year by year — your grant beside their revenue from every source. Association, dated; never a causal claim.

Counted here: distinct organizations you funded across 2017–2026, not grant rows in a single year — so this will not match the grant count on the cover. 36 of the 39 grantees resolved in that span have returns of their own we could reconcile; the rest are funded organizations whose filings we could not track year by year.

1
Load-bearing (≥25% of a budget)
10
Early backer (in before they grew)
35/36
Grantees still filing
29/36
Grew since you first funded

Where your money sits — by cause, then by grantee

NORTHWEST HARVEST EMM — $1,500,000 · OtherNORTHWEST HARVEST EMMMICHIGAN STATE UNIVERSITY — $800,000 · OtherMICHIGAN STATE UNIVERSITYNexstar Media Inc — $95,000 · Other+20 more — $304,667 · Other+20 moreFOOD LIFELINE — $1,500,000 · Food & NutritionFOOD LIFELINE+3 more — $30,000 · Food & NutritionCONSUMER ACTION FOR A STRONG ECONOMY INC — $1,027,500 · Community ImprovementCONSUMER ACTION FOR …+2 more — $14,000 · Community ImprovementSenate Presidents' Forum Inc — $105,500 · Arts & CultureFORD'S THEATRE SOCIETY — $15,000 · Arts & CultureConference of Western Attorneys General AG Alliance — $60,000 · EducationJOHNS HOPKINS UNIVERSITY — $22,500 · EducationCENTER FOR JOBS AND THE ECONOMY — $50,000 · EmploymentGLOBAL WOMENS INNOVATION NETWORK — $30,000 · EmploymentNATIONAL CONSUMERS LEAGUE INC — $50,000 · Public BenefitCENTER FORWARD — $20,000 · Public BenefitConsumer Federation of America — $6,000 · Public Benefit
Other$2,699,667Food & Nutrition$1,530,000Community Improvement$1,041,500Arts & Culture$120,500Education$82,500Employment$80,000Public Benefit$76,000

Each org by its size and your share of it — top-left is where you’re load-bearing

25%50%75%100%$1.0M$10M$100Mgrantee revenue →↑ your share of their budgetNORTHWEST HARVEST EMM — $1,500,000 over 1y, 1.6% of budgetFOOD LIFELINE — $1,500,000 over 1y, 1.0% of budgetCONSUMER ACTION FOR A STRONG ECONOMY INC — $1,027,500 over 2y, 41% of budgetSenate Presidents' Forum Inc — $105,500 over 3y, 2.4% of budgetConference of Western Attorneys General AG Alliance — $60,000 over 2y, 0.4% of budgetNATIONAL CONSUMERS LEAGUE INC — $50,000 over 1y, 1.7% of budgetCENTER FOR JOBS AND THE ECONOMY — $50,000 over 1y, 16% of budgetAMERICAN CHEMISTRY COUNCIL — $32,000 over 1y, 0.0% of budgetGLOBAL WOMENS INNOVATION NETWORK — $30,000 over 2y, 1.8% of budgetNATIONAL GOVERNORS ASSOCIATION CENTER FOR BEST PRACTICES — $30,000 over 1y, 0.2% of budgetFranklin Center for Global Policy Exchange — $25,000 over 1y, 2.3% of budgetJOHNS HOPKINS UNIVERSITY — $22,500 over 2y, 0.0% of budgetFood Industry Association Executives — $22,000 over 3y, 4.9% of budgetCONGRESSIONAL SPORTSMEN'S FOUNDATION — $21,500 over 2y, 0.3% of budgetCENTER FORWARD — $20,000 over 1y, 0.1% of budgetFIELD TO MARKET — $20,000 over 2y, 0.4% of budgetWASHINGTON LEGAL FOUNDATION — $20,000 over 1y, 0.5% of budgetTHE RECYCLING PARTNERSHIP INC — $15,000 over 1y, 0.1% of budgetFORD'S THEATRE SOCIETY — $15,000 over 1y, 0.1% of budgetNATIONAL RETAIL FEDERATION INC — $10,000 over 1y, 0.0% of budgetSTATE LEGISLATIVE LEADERS FOUNDATION INC — $10,000 over 1y, 0.2% of budgetKEYSTONE CENTER — $10,000 over 1y, 0.3% of budgetCONGRESSIONAL BLACK CAUCUS FOUNDATION INC — $7,500 over 1y, 0.0% of budgetCONGRESSIONAL HISPANIC CAUCUS INSTITUTE INC — $7,500 over 1y, 0.1% of budgetNATIONAL NARCOTIC OFFICERS ASSOCIATIONS — $7,500 over 1y, 6.6% of budgetNational Democratic Club — $6,500 over 1y, 0.4% of budgetSTATE GOVERNMENT AFFAIRS COUNCIL — $6,500 over 1y, 0.6% of budgetConsumer Federation of America — $6,000 over 1y, 0.3% of budgetAMERICAN SOCIETY OF ASSOCIATION EXECUTIVES — $6,000 over 1y, 0.0% of budgetMercatus Center Inc — $5,000 over 1y, 0.0% of budgetRETAILERS ASSOCIATION OF MASSACHUSETTS INC — $5,000 over 1y, 0.2% of budgetCONGRESSIONAL HUNGER CENTER INC — $5,000 over 1y, 0.2% of budgetFood Research & Action Center — $5,000 over 1y, 0.0% of budget
Go grantee by grantee — a decade per org, and how each moved after you funded them

A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.

The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.

Pharmaceutical Resear…Motion Picture Associ…Ctia - the Wireless A…Ncta - the Internet &…Edison Electric Insti…AARPConsumer Healthcare P…Biotechnology Innovat…Entertainment Softwar…American Hotel & Lodg…Nuclear Energy Instit…Share Our Strength
Pharmaceutical Research and Manufacturers of AmericaDC24.9× affinity10 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Pharmaceutical Research and Manufacturers of America · Motion Picture Association Inc · Ctia - the Wireless Association · Ncta - the Internet & Television Association · Edison Electric Institute Inc · AARP · Consumer Healthcare Products Association · Biotechnology Innovation Organization · Entertainment Software Association · American Hotel & Lodging Association · Nuclear Energy Institute Inc · Share Our Strength

Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.

Government reliance of your grantees

Every dot is one organization Consumer Brands Association funds. Left–right is the share of its income from government; up–down is the share from you. Bigger dots raise more. Filter to federal or a single department — and drag the year to watch it move.

2024
’20’21’22’23’24’25
no gov · 20%3%13%28%50%your share of their income ↑0%25%50%75%100%share of the org’s income from government →median 12%
  • Johns Hopkins University — 12% of income from government
no gov moneyreceives it· size = income
2get no government money at all
7report government grants on their 990 we could not trace to a source (not plotted)
0rely on government for over half their income
typical government reliance, FY20–25

Government income is each org’s traced federal awards (USASpending — grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that your grant caused the public funding. Coverage is precision-first — a floor, not a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12–24 months.

On method. Every financial figure here is read directly from IRS e-file XML — your own 990/990-PF and the multi-year returns of the 39 grantees we resolved across every year we hold, several hundred filings in all (a different count from the grant rows on the cover, which are one fiscal year)— each linked to its source. Grantee achievements and outcomes are each organization’s own program-service reporting (Form 990, Part III); we read these as association with sustained funding — the foundation is one of several forces — suppress low-confidence name matches rather than guess, and say so where a figure rests on a single grant or filing. Not everything on this page is a filed figure, and the difference matters. Filed is what you reported on your return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears. How we build these →

Generated from your IRS Form 990 e-file return for fiscal year 2024, released 2024. Filings run roughly 12–24 months behind; figures are dated accordingly.

Source object · view filing

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home
State money flows
the interactive map of money crossing state lines