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Virginia · Nonprofit

Consumer Brands Association

Consumer Brands Association (Virginia) receives grants from 1 organization whose IRS filings report $15,000 to it, the largest being WISCONSIN CRANBERRY BOARD INC ($15,000). 0 of them have funded it in more than one year.

Revenue FY2024
$35M
Funders on record
1
Grants received
$15k
Net assets
$32M
0/1 repeat funders
01What it does

What Consumer Brands Association does

Mission

The Consumer Brands Association represents the world's leading consumer packaged goods (CPG) companies. From household products and personal care to food and beverage products, the CPG industry plays a vital role in powering the U.S. economy. The Association's mission is to champion growth and innovation for the industry whose products consumers depend on every day.

As stated on its FY2024 Form 990.

Programs

  1. Advocacy: Through this program, the Association monitors and advocates for public policy issues affecting the consumer packaged goods (CPG) industry. The Association provides a link between the CPG industry and federal and state policy makers and regulators to champion smart regulations and policies that enhance consumer safety and wellness and maintain product affordability and accessibility. Additionally, by creating a clear, compelling narrative about the industry, the Association works to change perceptions, generate stronger political and public support for the industry and shape policy for the benefit of its members and consumers.

  2. Industry Engagement: Through this program, the Association seeks to retain existing members, recruit new members and create a forum for gathering the most influential leaders from the consumer packaged goods industry for collaborative learnings, trend-spotting, and problem solving, all with the goal of ensuring a bright and vibrant future for the industry and the consumers served. This initiative also provides forums such as conferences, workshops and webinars to exchange industry ideas and insights.

  3. Regulatory Compliance: Through this program, the Association works to protect public health and assure consumer confidence in the consumer packaged goods industry and its products. The team is comprised of subject-matter experts with extensive networks within key government agencies and non-governmental organizations. Regulatory Compliance staff monitor regulatory issues affecting the consumer packaged goods industry and develop strategies to advance regulations that are science-based and protect public health through engagement with the Food and Drug Administration, Department of Agriculture, Environmental Protection Agency and the Centers for Disease Control and Prevention. This initiative also provides forums such as conferences, workshops and webinars to exchange industry ideas and insights.

  4. SmartLabel: This program is a voluntary digital transparency initiative that allows consumers to find more detailed information about the products they use and consume, beyond the printed label. The initiative spans food, beverage, personal care, household, supplement, over-the counter, and pet care products.

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $0.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($26M) Expenses 100 ($25M) Net assets 100 ($30M)2018 Revenue 75 ($20M) Expenses 103 ($26M) Net assets 63 ($19M)2020 Revenue 51 ($13M) Expenses 67 ($17M) Net assets 54 ($16M)2021 Revenue 99 ($26M) Expenses 104 ($26M) Net assets 53 ($16M)2022 Revenue 75 ($20M) Expenses 68 ($17M) Net assets 49 ($15M)2023 Revenue 84 ($22M) Expenses 86 ($22M) Net assets 58 ($18M)2024 Revenue 133 ($35M) Expenses 115 ($29M) Net assets 107 ($32M)
2017201820202021202220232024
Revenue (133)Expenses (115)Net assets (107)

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $36M to $50M (+40%).

$43M
$49M
$36M
$43M
$35M
$36M
$50M
2017201820202021202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 7 reported years ran a deficit.

$952k
’17
−$6.4M
’18
−$3.3M
’20
−$532k
’21
$2.5M
’22
$230k
’23
$5.7M
’24
10
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

David Chavern

President & CEO (end 08/24)

Board chair

Linda Rendle

The Clorox Company; Chair

As listed on its FY2024 Form 990.

201720182020202120222024
Listed676056667164
Joined·+23·+33+25·
No longer listed·30·2320·
03Who funds it

Who funds it, year by year

Grant support over time, funder by funder — shade shows the grant size each year.

Funder
'25*
total
funders
1

Left out of every figure on this page: $30k from one payer (the payer shares this organization's board, largest National Restaurant Association). These are real filings, and they are not money Consumer Brands Association raised.

From the IRS filings of Consumer Brands Association’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

Consumer Brands Association draws 100% of its grant income from funders outside Virginia, across 1 state in all.

WI

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Organizations like Consumer Brands Association

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Virginia

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Governance

53
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention–Board reviewed the 990✓Audited financials

Footprint & structure

Part of a family of 2 related entities

  • Consumer Brands Association Foundation · exempt
  • Consumer Brands Political Action Committee · exempt

Screen this organization

A dated, signed PDF of the compliance screen for Consumer Brands Association: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds Consumer Brands Association?
Consumer Brands Association (Virginia) receives grants from 1 organization whose IRS filings report $15,000 to it, the largest being WISCONSIN CRANBERRY BOARD INC ($15,000). 0 of them have funded it in more than one year.
How many funders does Consumer Brands Association have?
IRS filings report 1 organization giving $15,000 in grants to Consumer Brands Association.
Who is the largest funder of Consumer Brands Association?
WISCONSIN CRANBERRY BOARD INC is the largest funder on record, with $15,000 in grants. The full list of funders is on this page.
How can an organization like Consumer Brands Association find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing