Skip to content

Virginia · Nonprofit

THE HOKIE WAY INC

THE HOKIE WAY INC (Virginia) receives grants from 10 organizations whose IRS filings report $727,850 to it, the largest being DONOR ADVISED CHARITABLE GIVING INC ($600,000). 3 of them have funded it in more than one year, and 91% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$3.7M
Funders on record
10
Grants received
$728k
Net assets
$409k
3/10 repeat funderspeak grant-dependency 19%
01What it does

What The Hokie Way Inc does

Mission

The Hokie Way supports the active engagement of student-athletes in leveraging their Name, Image and Likeness to amplify the mission of charitable organizations as a way to give back to the community and encourage a new generation of of Virginia Tech athletes.

As stated on its FY2024 Form 990.

Programs

  1. Promote public awareness and programs of the partner charity utilizing contract services of a public relations and marketing firm that provided online social media content and personal participation by Virginia Tech athletes.

    $3,555,952 spent
    96% of program spending
  2. Promote awareness and programs of the partner charity utilizing contract services of a public relations and marketing firm and paid staff that provided online social media content and personal participation by Virginia Tech athletes.

    $167,310 spent
    4% of program spending

The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $3,723,262.

02The organization over time

The organization over time

Each line starts at 100 in 2022, so what you read is the shape rather than the size: 150 means half as much again as 2022, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20222022 Revenue 100 ($627k) Expenses 100 ($176k) Net assets 100 ($451k)2023 Revenue 539 ($3.4M) Expenses 1914 ($3.4M) Net assets 101 ($456k)2024 Revenue 597 ($3.7M) Expenses 2150 ($3.8M) Net assets 91 ($409k)
202220232024
Revenue (597)Expenses (2150)Net assets (91)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $681k to $409k (−40%).

$451k
$681k
$409k
202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2022
2023
2024
ContributionsProgram revenueInvestmentOther

100% of THE HOKIE WAY INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (82% for the typical peer).

This organization
Typical peer · 3,052 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 3 reported years ran a deficit.

$451k
’22
$5k
’23
−$47k
’24
1.3
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Matthew Sams

Executive Director

As listed on its FY2024 Form 990.

202220232024
Listed989
Joined·+2+1
No longer listed·30
03Who funds it

Who funds it, year by year

2022 → 2023: the base broadened from 2 funders to 7 funders, grant income rose $21k → $643k.

4 of 10 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 91% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of THE HOKIE WAY INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

THE HOKIE WAY INC leans on a few funders — its largest provides 82% of grant income and the top three 96%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

91% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund THE HOKIE WAY INC.

82%
largest funder
96%
top three
~1
effective funders

Largest funder’s share by year: 2022 98% · 2023 93% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

91% of THE HOKIE WAY INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $64k that is directly attributable, 96% of it comes from funders outside Virginia, across 5 states.

NY
VA
DE
TN
NC

In-state vs out-of-state, by year

’22
’23
Virginia out of state home

Funder states come from each funder’s own filing. $664k arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

THE HOKIE WAY INC has grown faster than three-quarters of the 2,910 philanthropy nonprofits its size.

Operating margin−1% · below the median
Months of reserve1.3mo · bottom quartile
Revenue growth (annualized)144% · top quartile

this organization peer median middle 50% of peers· 2,910 philanthropy nonprofits $1M–$10M, FY2024

Organizations like THE HOKIE WAY INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Virginia

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

98% of spending goes to programs.

Program 98%Management 1%Fundraising 0%

Governance

8
board members
100%
independent
✓Conflict-of-interest policy–Whistleblower policy–Document retention✓Board reviewed the 990–Audited financials

Public support

0%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for THE HOKIE WAY INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds THE HOKIE WAY INC?
THE HOKIE WAY INC (Virginia) receives grants from 10 organizations whose IRS filings report $727,850 to it, the largest being DONOR ADVISED CHARITABLE GIVING INC ($600,000). 3 of them have funded it in more than one year, and 91% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does THE HOKIE WAY INC have?
IRS filings report 10 organizations giving $727,850 in grants to THE HOKIE WAY INC, 3 of which have funded it in more than one year.
Who is the largest funder of THE HOKIE WAY INC?
DONOR ADVISED CHARITABLE GIVING INC is the largest funder on record, with $600,000 in grants. The full list of funders is on this page.
How can an organization like THE HOKIE WAY INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Hokie Way →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2022–2024), and the filings of 10 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing