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Georgia · Nonprofit

PEACH BOWL INC

PEACH BOWL INC (Georgia) receives grants from 7 organizations whose IRS filings report $319,420 to it, the largest being THE DALLAS FOUNDATION ($204,920). 2 of them have funded it in more than one year, and 82% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$43M
Funders on record
7
Grants received
$319k
Net assets
$82M
2/7 repeat funderspeak grant-dependency 0%
01What it does

What Peach Bowl Inc does

Mission

Peach Bowl Inc.'s mission is to positively impact people's lives by celebrating college athletics through best-in-class events that create charitable donations, scholarships, economic impact, and memorable experiences. Peach Bowl Inc. Is proud to be the most charitable college football bowl organization in the country.

As stated on its FY2025 Form 990.

Programs

  1. The aflac kickoff game and its charitable giving platform were created to foster & promote ncaa football competition and to support college education through scholarship donations. The aflac kickoff game is a neutral site college football game played at the beginning of every season. In the fiscal year ending may 31, 2025, peach bowl, inc hosted the aflac kickoff game and contributed a total of $10,100,000 via game participation payouts and scholarship funds to the university of georgia and clemson university.

    $14,606,053 spentof which $10,100,000 as grants$19,461,179 earned by the program
    49% of program spending
  2. The chick-fil-a peach bowl and its charitable giving platform were created to foster & promote ncaa football competition and to support college education through scholarship donations, and to support children's health initiatives, disaster relief, and other deserving charitable organizations in our community and in the communities of our participating universities. In the fiscal year ending may 31, 2025, Peach Bowl Inc donated $500,000 to american national red cross, $421,528 to childrens healthcare of atlanta, $150,000 to the college football playoff foundation, $100,000 to georgia lions lighthouse foundation, $50,000 each to the scholarship funds at the university of texas and arizona state university, and $60,056 to various other charitable organizations.

    $14,447,341 spentof which $1,331,584 as grants$19,143,230 earned by the program
    48% of program spending
  3. The southern company peach bowl challenge golf tournament and its charitable giving platform were created to foster & promote ncaa competition and to provide financial support to charitable organizations in our community, and in the communities of the participating universities. In the fiscal year ending may 31, 2025, the southern company peach bowl challenge event donated a total of $310,050 to various charitable organizations as selected by the football coaches participating in the event.

    $1,002,834 spentof which $310,050 as grants$450,000 earned by the program
    3% of program spending

The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $30,056,228.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($33M) Expenses 100 ($27M) Net assets 100 ($41M)2018 Revenue 142 ($46M) Expenses 166 ($44M) Net assets 107 ($44M)2019 Revenue 110 ($36M) Expenses 119 ($32M) Net assets 115 ($47M)2020 Revenue 111 ($36M) Expenses 191 ($51M) Net assets 84 ($34M)2021 Revenue 51 ($16M) Expenses 31 ($8.3M) Net assets 121 ($50M)2022 Revenue 141 ($46M) Expenses 141 ($38M) Net assets 121 ($50M)2023 Revenue 146 ($47M) Expenses 155 ($42M) Net assets 140 ($57M)2024 Revenue 90 ($29M) Expenses 86 ($23M) Net assets 168 ($69M)2025 Revenue 133 ($43M) Expenses 121 ($32M) Net assets 201 ($82M)
'17'18'19'20'21'22'23'24'25
Revenue (133)Expenses (121)Net assets (201)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2024 to 2025, from $76M to $88M (+15%).

$46M
$49M
$55M
$53M
$63M
$62M
$65M
$76M
$88M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

0% of PEACH BOWL INC’s revenue is contributions — more earned-revenue than three-quarters of its peers (10% for the typical peer).

This organization
Typical peer · 330 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 9 reported years ran a deficit.

$5.7M
’17
$1.6M
’18
$3.7M
’19
−$15M
’20
$8.1M
’21
$7.9M
’22
$5.8M
’23
$6.1M
’24
$11M
’25
1.9
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Gary P Stokan

CEO and president

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed222223232323222323
Joined·+0+2+3+0+2+0+4+2
No longer listed·01302132
03Who funds it

Who funds it, year by year

2019 → 2023: the base broadened from 1 funder to 2 funders, grant income rose $15k → $101k.

4 of 7 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 82% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of PEACH BOWL INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

PEACH BOWL INC leans on a few funders — its largest provides 64% of grant income and the top three 88%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

82% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund PEACH BOWL INC.

64%
largest funder
88%
top three
~2
effective funders

Largest funder’s share by year: 2019 100% · 2020 100% · 2021 100% · 2022 98% · 2023 99% — broadly stable.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

82% of PEACH BOWL INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $57k that is directly attributable, 93% of it comes from Georgia funders.

IL
GA

In-state vs out-of-state, by year

’21
’22
’23
Georgia out of state home

Funder states come from each funder’s own filing. $263k arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

PEACH BOWL INC runs a healthier operating margin than three-quarters of the 164 recreation & sports nonprofits its size.

Operating margin25% · top quartile
Months of reserve1.9mo · below the median
Revenue growth (annualized)4% · bottom quartile

this organization peer median middle 50% of peers· 164 recreation & sports nonprofits $10M–$100M, FY2025

Organizations like PEACH BOWL INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Georgia

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

93% of spending goes to programs.

Program 93%Management 7%Fundraising 0%

Governance

16
board members
94%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

94%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

GA

Screen this organization

A dated, signed PDF of the compliance screen for PEACH BOWL INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds PEACH BOWL INC?
PEACH BOWL INC (Georgia) receives grants from 7 organizations whose IRS filings report $319,420 to it, the largest being THE DALLAS FOUNDATION ($204,920). 2 of them have funded it in more than one year, and 82% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does PEACH BOWL INC have?
IRS filings report 7 organizations giving $319,420 in grants to PEACH BOWL INC, 2 of which have funded it in more than one year.
Who is the largest funder of PEACH BOWL INC?
THE DALLAS FOUNDATION is the largest funder on record, with $204,920 in grants. The full list of funders is on this page.
How can an organization like PEACH BOWL INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Georgia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 7 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing