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Virginia · Nonprofit

RUSTIC LOVE

RUSTIC LOVE (Virginia) receives grants from 6 organizations whose IRS filings report $24,825 to it, the largest being CRANSHAW CORPORATION ($15,000). 3 of them have funded it in more than one year.

Revenue FY2024
$107k
Funders on record
6
Grants received
$25k
Net assets
$137k
3/6 repeat funderspeak grant-dependency 8%
01What it does

What Rustic Love does

Mission

To partner with local organizations to help feed food-insecure families and individuals in the local community.

As stated on its FY2024 Form 990-EZ.

Program

  1. The organization built wooden yard signs, ornaments and other items incorporating its heart logo, from which it solicited over 75,400 of donations and passed through 39,400 to other organizations to feed food- insecure families in the area.

    $62,755 spentof which $39,400 as grants
    100% of program spending

The program described on its FY2024 Form 990-EZ. Program spending in total: $62,755.

02The organization over time

The organization over time

Each line starts at 100 in 2020, so what you read is the shape rather than the size: 150 means half as much again as 2020, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20202020 Revenue 100 ($78k) Expenses 100 ($22k) Net assets 100 ($56k)2021 Revenue 184 ($145k) Expenses 570 ($127k) Net assets 130 ($73k)2022 Revenue 131 ($103k) Expenses 391 ($87k) Net assets 158 ($89k)2023 Revenue 92 ($72k) Expenses 272 ($61k) Net assets 179 ($100k)2024 Revenue 137 ($107k) Expenses 318 ($71k) Net assets 243 ($137k)
20202021202220232024
Revenue (137)Expenses (318)Net assets (243)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $62k to $115k (+87%).

$62k
$115k
$105k
$101k
$137k
20202021202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

100% of RUSTIC LOVE’s revenue is contributions — more reliant on donations than three-quarters of its peers (94% for the typical peer).

This organization
Typical peer · 3,373 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 5 reported years ran a deficit.

$56k
’20
$17k
’21
$16k
’22
$11k
’23
$36k
’24
03Who funds it

Who funds it, year by year

2021 → 2023: the base broadened from 1 funder to 3 funders, grant income rose $1k → $5k.

2 of 6 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 22% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of RUSTIC LOVE’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

RUSTIC LOVE leans on a few funders — its largest provides 60% of grant income and the top three 91%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

60%
largest funder
91%
top three
~2
effective funders

Largest funder’s share by year: 2021 100% · 2022 77% · 2023 92% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

RUSTIC LOVE draws 79% of its grant income from funders outside Virginia, across 2 states in all.

NJ
VA

In-state vs out-of-state, by year

’21
’22
’23
Virginia out of state home

Funder states come from each funder’s own filing. $5k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

RUSTIC LOVE runs a healthier operating margin than three-quarters of the 2,974 food & nutrition nonprofits its size.

Operating margin34% · top quartile
Revenue growth (annualized)8% · below the median

this organization peer median middle 50% of peers· 2,974 food & nutrition nonprofits $100k–$1M, FY2024

Organizations like RUSTIC LOVE

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Virginia

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for RUSTIC LOVE: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds RUSTIC LOVE?
RUSTIC LOVE (Virginia) receives grants from 6 organizations whose IRS filings report $24,825 to it, the largest being CRANSHAW CORPORATION ($15,000). 3 of them have funded it in more than one year.
How many funders does RUSTIC LOVE have?
IRS filings report 6 organizations giving $24,825 in grants to RUSTIC LOVE, 3 of which have funded it in more than one year.
Who is the largest funder of RUSTIC LOVE?
CRANSHAW CORPORATION is the largest funder on record, with $15,000 in grants. The full list of funders is on this page.
How can an organization like RUSTIC LOVE find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Rustic Love →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2020–2024), and the filings of 6 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing