Skip to content

New York · Nonprofit

PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC

PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC (New York) receives grants from 6 organizations whose IRS filings report $524,725 to it, the largest being NETWORK FOR GOOD ($336,117). 5 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$360k
Funders on record
6
Grants received
$525k
Net assets
$1.3M
5/6 repeat funderspeak grant-dependency 37%
01What it does

What Public Relations Society of America Foundation Inc does

Mission

The prsa foundation raises funds to fuel the passion, dreams and futures of a diverse range of ambitious and promising students by supporting programs that attract ethnic and racial minorities to careers in public relations (pr), and by developing their capacity to bring the pr perspective to the organizations they serve and to society.

As stated on its FY2024 Form 990.

Programs

  1. The prsa foundation supports diverse students and scholars in their desire to enter the profession of public relations. Our focus is on the improvement and diversification of the field through the granting of scholarships and awards and the creation and support of research. We award grants and scholarships to deserving scholars, and publish research focused on best-in-class diversity retention, recruitment, and mentorship. We also seek and accept new funds from donors (individual or corporate/agency) that follow current guidelines for establishing scholarships and research grants and pursue partnerships with organizations and individuals to develop programs advancing the career success of diverse graduates. In 2024, the foundation has given 39 individual scholarships and awards totaling $163,200. Additional grants impacting 313 individuals, totaling $42,316 were also awarded.

    $238,851 spentof which $205,516 as grants
    100% of program spending
  2. Diverse voices: profiles in leadership is a publication designed to help communications leaders and professionals better understand the challenges faced by minorities in the field. Published in partnership with the museum of public relations, diverse voices features interviews with more than 40 multicultural corporate and pr agency leaders. These executives, who have risen to the very top of this dynamic and vital field, share candid anecdotes detailing the successes they have had, the obstacles they have had to overcome and the lessons they have learned along the way. The book also has tips and lessons for those entering the field.

    $874 spent
    0% of program spending

The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $239,725.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($243k) Expenses 100 ($323k) Net assets 100 ($753k)2018 Revenue 170 ($414k) Expenses 130 ($421k) Net assets 91 ($689k)2019 Revenue 170 ($414k) Expenses 121 ($390k) Net assets 97 ($734k)2020 Revenue 141 ($342k) Expenses 86 ($277k) Net assets 122 ($916k)2021 Revenue 124 ($301k) Expenses 45 ($147k) Net assets 139 ($1.0M)2022 Revenue 149 ($363k) Expenses 53 ($171k) Net assets 140 ($1.1M)2023 Revenue 86 ($208k) Expenses 72 ($234k) Net assets 152 ($1.1M)2024 Revenue 148 ($360k) Expenses 88 ($285k) Net assets 168 ($1.3M)
'17'18'19'20'21'22'23'24
Revenue (148)Expenses (88)Net assets (168)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $1.4M to $1.2M (−15%).

$1.1M
$1.1M
$1.1M
$1.1M
$1.2M
$1.4M
$1.2M
$1.3M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

79% of PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC’s revenue is contributions — more donation-reliant than the typical peer (57% for the typical peer).

This organization
Typical peer · 24,946 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.

−$80k
’17
−$7k
’18
$24k
’19
$65k
’20
$154k
’21
$192k
’22
−$26k
’23
$75k
’24
18
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

'17'18'19'20'21'22'23'24
Listed2428252721242323
Joined·+7+11+3+8+14+12+0
No longer listed·31411411130
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 3 funders to 4 funders, grant income rose $32k → $61k.

6 of 6 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

Left out of every figure on this page: $291k from 3 payers (the payer shares this organization's board, largest Public Relations Society of America Inc). These are real filings, and they are not money PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC raised.

From the IRS filings of PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC leans on a few funders — its largest provides 64% of grant income and the top three 91%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC.

64%
largest funder
91%
top three
~2
effective funders

Largest funder’s share by year: 2017 62% · 2018 100% · 2019 74% · 2020 82% · 2021 77% · 2022 75% · 2023 67% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

100% of PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Too little is directly attributable to place on a map.

Funder states come from each funder’s own filing. $525k arriving through sponsors registered in 6 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC holds deeper cash reserves than three-quarters of the 22,812 education nonprofits its size.

Operating margin21% · above the median
Months of reserve17.5mo · top quartile
Revenue growth (annualized)6% · below the median

this organization peer median middle 50% of peers· 22,812 education nonprofits $100k–$1M, FY2024

Organizations like PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

84% of spending goes to programs.

Program 84%Management 12%Fundraising 4%

Governance

22
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

75%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 30 states

NH
ND
MN
IL
WI
MI
NY
MA
OR
PA
NJ
RI
CA
UT
KY
WV
VA
MD
NM
KS
AR
TN
NC
SC
HI
OK
MS
AL
GA
FL

Part of a family of 1 related entity

  • Public Relations Society of America Inc · exempt

Screen this organization

A dated, signed PDF of the compliance screen for PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC?
PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC (New York) receives grants from 6 organizations whose IRS filings report $524,725 to it, the largest being NETWORK FOR GOOD ($336,117). 5 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC have?
IRS filings report 6 organizations giving $524,725 in grants to PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC, 5 of which have funded it in more than one year.
Who is the largest funder of PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC?
NETWORK FOR GOOD is the largest funder on record, with $336,117 in grants. The full list of funders is on this page.
How can an organization like PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 6 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing