Skip to content

Virginia · Nonprofit

HEART OF APPALACHIA TOURISM AUTHORITY

HEART OF APPALACHIA TOURISM AUTHORITY (Virginia) receives grants from 1 organization whose IRS filings report $45,000 to it, the largest being Rockefeller Philanthropy Advisors Inc ($45,000). 1 of them have funded it in more than one year.

Revenue FY2025
$560k
Funders on record
1
Grants received
$45k
Net assets
$487k
1/1 repeat funderspeak grant-dependency 4%
01The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($374k) Expenses 100 ($359k) Net assets 100 ($282k)2018 Revenue 135 ($506k) Expenses 160 ($576k) Net assets 75 ($212k)2019 Revenue 308 ($1.2M) Expenses 170 ($610k) Net assets 267 ($752k)2020 Revenue 207 ($772k) Expenses 182 ($652k) Net assets 310 ($872k)2021 Revenue 164 ($613k) Expenses 228 ($818k) Net assets 237 ($667k)2022 Revenue 161 ($601k) Expenses 247 ($885k) Net assets 136 ($383k)2023 Revenue 196 ($733k) Expenses 180 ($647k) Net assets 166 ($469k)2024 Revenue 138 ($515k) Expenses 157 ($562k) Net assets 150 ($422k)2025 Revenue 150 ($560k) Expenses 138 ($495k) Net assets 173 ($487k)
'17'18'19'20'21'22'23'24'25
Revenue (150)Expenses (138)Net assets (173)

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 35% · 2018 48% · 2019 24% · 2020 12% · 2021 33% · 2023 93%. Grants only. Government contracts and fees sit inside program revenue.

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.

$15k
’17
−$70k
’18
$540k
’19
$120k
’20
−$205k
’21
−$284k
’22
$86k
’23
−$47k
’24
$65k
’25
12
months of
reserve
02Who funds it

Who funds it, year by year

2021 → 2022: the base held at 1 funder, grant income rose $20k → $25k.

Funder
'21
'22
total
funders
1
1

1 of 1 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of HEART OF APPALACHIA TOURISM AUTHORITY’s funders (the co-funder graph). Association, not causation.

Where its funders are

HEART OF APPALACHIA TOURISM AUTHORITY draws 100% of its grant income from funders outside Virginia, across 1 state in all.

NY

In-state vs out-of-state, by year

’21
’22
Virginia out of state home

Funder states come from each funder’s own filing.

03Its place in the field

Organizations like HEART OF APPALACHIA TOURISM AUTHORITY

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Virginia

Nationally

04Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

91% of spending goes to programs.

Program 91%Management 9%Fundraising 0%

Governance

18
board members
100%
independent
–Conflict-of-interest policy–Whistleblower policy–Document retention✓Board reviewed the 990✓Audited financials

Screen this organization

A dated, signed PDF of the compliance screen for HEART OF APPALACHIA TOURISM AUTHORITY: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds HEART OF APPALACHIA TOURISM AUTHORITY?
HEART OF APPALACHIA TOURISM AUTHORITY (Virginia) receives grants from 1 organization whose IRS filings report $45,000 to it, the largest being Rockefeller Philanthropy Advisors Inc ($45,000). 1 of them have funded it in more than one year.
How many funders does HEART OF APPALACHIA TOURISM AUTHORITY have?
IRS filings report 1 organization giving $45,000 in grants to HEART OF APPALACHIA TOURISM AUTHORITY, 1 of which have funded it in more than one year.
Who is the largest funder of HEART OF APPALACHIA TOURISM AUTHORITY?
Rockefeller Philanthropy Advisors Inc is the largest funder on record, with $45,000 in grants. The full list of funders is on this page.
How can an organization like HEART OF APPALACHIA TOURISM AUTHORITY find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Heart of Appalachia Tourism Authority →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. What this page cannot tell you · view filing