Virginia · Nonprofit
HARRISONBURG DOWNTOWN RENAISSANCE
HARRISONBURG DOWNTOWN RENAISSANCE (Virginia) receives grants from 5 organizations whose IRS filings report $181,303 to it, the largest being MORTIMER AND MIMI LEVITT FOUNDATION INC ($61,500). 5 of them have funded it in more than one year.
- Revenue FY2024
- $821k
- Funders on record
- 5
- Grants received
- $181k
- Net assets
- $983k
What Harrisonburg Downtown Renaissance does
Mission
Hdr is a designated main street america community and received its annual accreditation from the virginia dept of housing and community development and main street america. The nonprofit is a community-based economic development organization that is focused on the on-going revitalization of historic downtown harrisonburg (va). Its mission is to build downtown harrisonburg as a destination where small businesses thrive and people enjoy memorable experiences. It meets its mission with small business assistance programs, community festivals & events, destination marketing, placemaking and beautification projects, and promoting historic preservation. Since its inception in 2003, there has been over $150m in private investment in downtown, over $26m in public investment, over 122,000 volunteer hours contributed to our work, $61m in historic tax credit projects. Its work brings the community together for community cohesiion and pride, boosts the tax base, attracts investment and customers.
As stated on its FY2024 Form 990.
Programs
Hdr uses destination marketing strategies to promote the historic downtown, local businesses, and attractions and amenities to local residents and tourists. This helps us attract new and returning customers to the district, talent for area employers, students and faculty to harrisonburg universities, and tourists. In 2024, hdr led multiple multimedia campaigns to promote the district in general, weekly events, restaurant month, holiday shopping, and community festivals. We participate in a weekly wsva talk radio spot to promote weekend activities downtown. Our annual holiday guide was mailed to over 14,000 households in the area, and our dining guide reached over 12,000 households. Hdr also launched its hburg hounds program targeted marketing campaign to dog owners seeking places where they can shop and dine with their pups to boost business. Placerai data shows that downtown harrisonburg had a 4.1m visit count for the year.
$174,534 spent$69,115 earned by the program29% of program spendingHdr specializes in people-based and placed-based economic development. Our strategies focus on matching entrepreneurs with vacancies and strengthening existing businesses so they can attract customers and grow their bottom lines. Our work creates and retains jobs, creates opportunities for entrepreneurs, as well as boosts the city's tax base. Our programs include grants, customized technical assistance, placemaking, networking opportunities, information and resources. By the end of 2024, downtown continued to enjoy its lowest vacancy rate since hdr got started. Downtown saw $6.4m in private investment and $668,000 in public investment. Since 2020, hdr has provided over $324,000 in grants and technical assistance. In 2024, we provided $125,800 in grants and business assistance through our bricks & clicks program that was partially funded by a $100,000 virginia main street resurgence grant. It allowed us to offer three $10,000 grants to attract businesses to fill three vacancies. We provided almost $5000 in commercial composting grants. We also designed a new downtown pocket park and secured a $75,000 grant to seed its construction in order to create another attraction to bring…
$227,340 spentof which $122,541 as grants38% of program spendingHdr produces free public events to build community, enhance quality of life for residents, attract tourists, boost foot traffic and exposure for small businesses, generate tax revenue and sales at businesses, and strengthen community pride and cohesion through togetherness. Annual events include downtown happy hour, a charcueterie board workshop, bestweekendever, independence day fireworks, block party in the burg, skeleton fest, veterans parade, and winter wonderfest. We also hosted 10 free community concerts thanks to a $30,000 grant from the levitt foundation and sponsor support. The first concert in july was paired with independence day fireworks. We strive to make our events welcoming to all by selecting bands that represent diverse musical genres and cultures and by translating our event posters into multiple languages. We hosted our first low-sensory programming during skeletonfest with special trick or treating and activities in calm spaces so all families could attend. Bestweekendever saw more than 4000 additional attendees than in past years and featured a downtown wide putt putt course. Our outdoor street festivals encouraged participants to circulate throughout the…
$194,485 spent$38,407 earned by the program33% of program spending
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $596,359.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $859k to $1.5M (+73%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 22% · 2018 28% · 2019 27% · 2020 50% · 2021 40% · 2022 29% · 2023 38% · 2024 23%. Grants only. Government contracts and fees sit inside program revenue.
56% of HARRISONBURG DOWNTOWN RENAISSANCE’s revenue is contributions — about as donation-reliant as the typical peer (62% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Andrea Dono
Executive director
As listed on its FY2024 Form 990.
Who funds it, year by year
2018 → 2023: the base broadened from 1 funder to 5 funders, grant income rose $2k → $90k.
2 of 5 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 20% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of HARRISONBURG DOWNTOWN RENAISSANCE’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
HARRISONBURG DOWNTOWN RENAISSANCE leans on a few funders — its largest provides 34% of grant income and the top three 87%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
Largest funder’s share by year: 2018 100% · 2019 100% · 2020 100% · 2021 96% · 2022 78% · 2023 56% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
HARRISONBURG DOWNTOWN RENAISSANCE draws 83% of its grant income from funders outside Virginia, across 3 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $36k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
HARRISONBURG DOWNTOWN RENAISSANCE is better cushioned than half of the 11,990 community improvement nonprofits its size.
this organization peer median middle 50% of peers· 11,990 community improvement nonprofits $100k–$1M, FY2024
Organizations like HARRISONBURG DOWNTOWN RENAISSANCE
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Virginia
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
68% of spending goes to programs.
Governance
Public support
97%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Screen this organization
A dated, signed PDF of the compliance screen for HARRISONBURG DOWNTOWN RENAISSANCE: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds HARRISONBURG DOWNTOWN RENAISSANCE?
- HARRISONBURG DOWNTOWN RENAISSANCE (Virginia) receives grants from 5 organizations whose IRS filings report $181,303 to it, the largest being MORTIMER AND MIMI LEVITT FOUNDATION INC ($61,500). 5 of them have funded it in more than one year.
- How many funders does HARRISONBURG DOWNTOWN RENAISSANCE have?
- IRS filings report 5 organizations giving $181,303 in grants to HARRISONBURG DOWNTOWN RENAISSANCE, 5 of which have funded it in more than one year.
- Who is the largest funder of HARRISONBURG DOWNTOWN RENAISSANCE?
- MORTIMER AND MIMI LEVITT FOUNDATION INC is the largest funder on record, with $61,500 in grants. The full list of funders is on this page.
- How can an organization like HARRISONBURG DOWNTOWN RENAISSANCE find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 5 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing