Missouri · Nonprofit
CHARACTER THAT COUNTS INC
CHARACTER THAT COUNTS INC (Missouri) receives grants from 9 organizations whose IRS filings report $317,460 to it, the largest being NATL CHRISTIAN CHARITABLE FDN INC ($207,280). 6 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $679k
- Funders on record
- 9
- Grants received
- $317k
- Net assets
- $2.1M
What Character That Counts Inc does
Mission
1. Provide a community and/or church based character bible study. 2. Develop books and merchandise that facilitate biblical character attributes in individuals' lives. 3. Share through speaking engagements by communicating life principles of integrity and accountability.
As stated on its FY2025 Form 990.
Programs
Ctc authored 6 new books in 2025 and developed merchandise that facilitate biblical character attributes in individuals' lives shared through over 300 public speaking engagements communicating life principles of integrity and accountability to over 100,000 men and women
$387,949 spent70% of program spendingTgiw bible studies facilitated bible studies in 16 locations on a weekly basis. Objective is to help men grow in character and biblical attributes. These various bible studies ministered to approximately 900 men weekly in 2025.
$111,343 spent20% of program spendingDiscipleship training one on one mentoring and counseling.
$52,741 spent10% of program spending
The 3 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $552,033.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $1.3M to $1.7M (+37%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2020 11% · 2021 8%. Grants only. Government contracts and fees sit inside program revenue.
71% of CHARACTER THAT COUNTS INC’s revenue is contributions — more earned-revenue than three-quarters of its peers (100% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Who funds it, year by year
2017 → 2023: the base broadened from 2 funders to 3 funders, grant income rose $32k → $74k.
7 of 9 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of CHARACTER THAT COUNTS INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
CHARACTER THAT COUNTS INC leans on a few funders — its largest provides 65% of grant income and the top three 85%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund CHARACTER THAT COUNTS INC.
Largest funder’s share by year: 2017 53% · 2018 54% · 2019 40% · 2020 50% · 2021 41% · 2022 96% · 2023 91% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
40% of CHARACTER THAT COUNTS INC's funders are still giving 3 years after their first grant; 67% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
100% of CHARACTER THAT COUNTS INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $1k that is directly attributable, 100% of it comes from Missouri funders.
Funder states come from each funder’s own filing. $316k arriving through sponsors registered in 7 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
CHARACTER THAT COUNTS INC holds deeper cash reserves than three-quarters of the 7,334 religion nonprofits its size.
this organization peer median middle 50% of peers· 7,334 religion nonprofits $100k–$1M, FY2025
Organizations like CHARACTER THAT COUNTS INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Missouri
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
84% of spending goes to programs.
Governance
Public support
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Screen this organization
A dated, signed PDF of the compliance screen for CHARACTER THAT COUNTS INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds CHARACTER THAT COUNTS INC?
- CHARACTER THAT COUNTS INC (Missouri) receives grants from 9 organizations whose IRS filings report $317,460 to it, the largest being NATL CHRISTIAN CHARITABLE FDN INC ($207,280). 6 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does CHARACTER THAT COUNTS INC have?
- IRS filings report 9 organizations giving $317,460 in grants to CHARACTER THAT COUNTS INC, 6 of which have funded it in more than one year.
- Who is the largest funder of CHARACTER THAT COUNTS INC?
- NATL CHRISTIAN CHARITABLE FDN INC is the largest funder on record, with $207,280 in grants. The full list of funders is on this page.
- How can an organization like CHARACTER THAT COUNTS INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Missouri. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Character That Counts →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 9 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing