New Jersey · Nonprofit
BE KIND NOW INC
BE KIND NOW INC (New Jersey) receives grants from 2 organizations whose IRS filings report $134 to it, the largest being AMAZONSMILE FOUNDATION ($84). 1 of them have funded it in more than one year, and 63% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2024
- $17k
- Funders on record
- 2
- Grants received
- $134
- Net assets
- $16k
What Be Kind Now Inc does
Mission
The mission is to promote kindness through the joy of giving. Be Kind Now Inc. intends to bring like-minded people together for charitable initiatives to create lasting change in their lives and communities, by fighting deprivation of basic needs like food, shelter, clothing, education etc.
As stated on its FY2024 Form 990-EZ.
Programs
School Lunch Initiative: Be Kind donated $4,675 to help provide meals to 187 students in Robbinsville schools in January 2024 in an effort to fight food insecurity among families in the community, and specifically children. Further, through a summer initiative, Be Kind raised donations of $25 per child and added to the funds raised. A donation of $7,225 went to 289 students' meal accounts for their use in choosing items they normally wouldn't have access to in the cafeteria.
$11,900 spentof which $11,900 as grants40% of program spendingMeal Packing Event - On Feb 18, 2024 Be Kind along with over 150 volunteers, packaged 15,000 meals and collaborated with local food banks to distribute them to the food insecure. Thanks to our donors for their generous contributions and to The Outreach Program for supporting us with the supplies and giving us this opportunity to support the food insecure in our local area.
$5,700 spent19% of program spendingEarthquake/Hurricane Relief: Be Kind has second year in a row made a grant to World Central Kitchen. In 2024 Be Kind donated $2576 directed to aid those in need in the aftermath of Hurricanes Helene and Milton, to help fight food insecurity resulting from the hurricanes.
$2,576 spentof which $2,576 as grants9% of program spendingOther Project accomplishments include: (1) Our Annual Winter Coat drive where we collect gently used Winter gear and collaborate with Sandros Coat rack to donate them in Trenton, (2) Thanksgiving Drive -Be Kind collected donations from Oct 18 to Nov 8th, 2024, and on Nov 17, 2024, with the help of kid and adult volunteers packed 250 Thanksgiving baskets and then donated extra supplies to the Robbinsville Food Pantry at the Vincent J. Calcagno Robbinsville Senior Center. (3) Blanket Day event where families come together to make no-sew blankets, which go to kids, (4) Be Kind organized a PRIDE month fundraiser where over 100 volunteers came together to paint rocks with signs of love and kindness. The rocks were placed around the trail in Robbinsville Town Center. Funds raised were topped up and donated to PFLAG Robbinsville (5) Grant to Community Lunch Program & helping local families in need.
$9,566 spentof which $2,000 as grants32% of program spending
The 4 programs described on its FY2024 Form 990-EZ. Program spending in total: $29,742.
The organization over time
Each line starts at 100 in 2021, so what you read is the shape rather than the size: 150 means half as much again as 2021, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $29k to $16k (−45%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
100% of BE KIND NOW INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (100% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 4 reported years ran a deficit.
Who funds it, year by year
2022 → 2023: the base broadened from 1 funder to 2 funders, grant income rose $27 → $107.
1 of 2 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 63% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of BE KIND NOW INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
BE KIND NOW INC leans on a few funders — its largest provides 63% of grant income and the top three 100%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
63% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund BE KIND NOW INC.
Largest funder’s share by year: 2022 100% · 2023 53% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
63% of BE KIND NOW INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $50 that is directly attributable, 100% of it comes from funders outside New Jersey, across 1 state.
Funder states come from each funder’s own filing. $84 arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
BE KIND NOW INC's revenue fell 74% between 2021 and 2024.
this organization peer median middle 50% of peers· 14,851 human services nonprofits under $100k, FY2024
Organizations like BE KIND NOW INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New Jersey
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for BE KIND NOW INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds BE KIND NOW INC?
- BE KIND NOW INC (New Jersey) receives grants from 2 organizations whose IRS filings report $134 to it, the largest being AMAZONSMILE FOUNDATION ($84). 1 of them have funded it in more than one year, and 63% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does BE KIND NOW INC have?
- IRS filings report 2 organizations giving $134 in grants to BE KIND NOW INC, 1 of which have funded it in more than one year.
- Who is the largest funder of BE KIND NOW INC?
- AMAZONSMILE FOUNDATION is the largest funder on record, with $84 in grants. The full list of funders is on this page.
- How can an organization like BE KIND NOW INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New Jersey. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Be Kind Now →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2021–2024), and the filings of 2 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing