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California · Nonprofit

ASIAN AMERICAN ADVERTISING FEDERATION INC

ASIAN AMERICAN ADVERTISING FEDERATION INC (California) receives grants from 1 organization whose IRS filings report $82,000 to it, the largest being AARP ($82,000). 1 of them have funded it in more than one year.

Revenue FY2025
$1.4M
Funders on record
1
Grants received
$82k
Net assets
$1.2M
1/1 repeat funderspeak grant-dependency 8%
01What it does

What Asian American Advertising Federation Inc does

Mission

The Asian American Advertising Federation was established in February 1999 under the name Association of Asian American Advertising Agencies, and is made up of Asian American advertising agency principals, media, advertisers, and strategic partners.

As stated on its FY2025 Form 990.

Program

  1. 3AF holds monthly meetings among Asian American advertising principals, media representatives and related industry representatives to further grow professionalism and address any issues in the industry.

    $220,624 spent
    100% of program spending

The program described on its FY2025 Form 990. Program spending in total: $220,624.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($157k) Expenses 100 ($134k) Net assets 100 ($148k)2018 Revenue 114 ($179k) Expenses 136 ($181k) Net assets 99 ($146k)2019 Revenue 155 ($242k) Expenses 288 ($385k) Net assets 3 ($4k)2020 Revenue 52 ($81k) Expenses 49 ($66k) Net assets 13 ($19k)2021 Revenue 81 ($127k) Expenses 87 ($116k) Net assets 20 ($30k)2022 Revenue 90 ($140k) Expenses 99 ($132k) Net assets 26 ($38k)2023 Revenue 156 ($243k) Expenses 200 ($268k) Net assets 9 ($14k)2024 Revenue 150 ($234k) Expenses 170 ($228k) Net assets 14 ($20k)2025 Revenue 920 ($1.4M) Expenses 231 ($309k) Net assets 778 ($1.2M)
'17'18'19'20'21'22'23'24'25
Revenue (920)Expenses (231)Net assets (778)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2024 to 2025, from $20k to $1.2M (+5537%).

$148k
$146k
$4k
$19k
$30k
$38k
$14k
$20k
$1.2M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

100% of ASIAN AMERICAN ADVERTISING FEDERATION INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (61% for the typical peer).

This organization
Typical peer · 4,434 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 9 reported years ran a deficit.

$23k
’17
−$2k
’18
−$142k
’19
$15k
’20
$11k
’21
$8k
’22
−$24k
’23
$7k
’24
$1.1M
’25
45
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

'17'18'19'20'21'22'23'24'25
Listed141417171717171717
Joined·+0+14+1+0+0+0+0+0
No longer listed·011100000
03Who funds it

Who funds it, year by year

2018 → 2023: the base held at 1 funder, grant income rose $15k → $20k.

Funder
'18
'19
'21
'22
'23
'24*
total
AARPunclassified
$82k
funders
1
1
1
1
1
1

From the IRS filings of ASIAN AMERICAN ADVERTISING FEDERATION INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

ASIAN AMERICAN ADVERTISING FEDERATION INC draws 100% of its grant income from funders outside California, across 1 state in all.

DC

In-state vs out-of-state, by year

’18
’19
’21
’22
’23
California out of state home

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

ASIAN AMERICAN ADVERTISING FEDERATION INC runs a healthier operating margin than three-quarters of the 2,127 community improvement nonprofits its size.

Operating margin79% · top quartile
Months of reserve44.6mo · top quartile
Revenue growth (annualized)32% · top quartile

this organization peer median middle 50% of peers· 2,127 community improvement nonprofits $1M–$10M, FY2025

Organizations like ASIAN AMERICAN ADVERTISING FEDERATION INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In California

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

71% of spending goes to programs.

Program 71%Management 29%Fundraising 0%

Governance

16
board members
0%
independent
–Conflict-of-interest policy–Whistleblower policy–Document retention–Board reviewed the 990–Audited financials

Screen this organization

A dated, signed PDF of the compliance screen for ASIAN AMERICAN ADVERTISING FEDERATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds ASIAN AMERICAN ADVERTISING FEDERATION INC?
ASIAN AMERICAN ADVERTISING FEDERATION INC (California) receives grants from 1 organization whose IRS filings report $82,000 to it, the largest being AARP ($82,000). 1 of them have funded it in more than one year.
How many funders does ASIAN AMERICAN ADVERTISING FEDERATION INC have?
IRS filings report 1 organization giving $82,000 in grants to ASIAN AMERICAN ADVERTISING FEDERATION INC, 1 of which have funded it in more than one year.
Who is the largest funder of ASIAN AMERICAN ADVERTISING FEDERATION INC?
AARP is the largest funder on record, with $82,000 in grants. The full list of funders is on this page.
How can an organization like ASIAN AMERICAN ADVERTISING FEDERATION INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing