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Virginia · Nonprofit

American Principles Project

American Principles Project (Virginia) receives grants from 18 organizations whose IRS filings report $7,604,085 to it, the largest being RESTORATION OF AMERICA ($5,285,985). 3 of them have funded it in more than one year.

Revenue FY2024
$3.9M
Funders on record
18
Grants received
$7.6M
Net assets
$2.0M
3/18 repeat funderspeak grant-dependency 62%
01What it does

What American Principles Project does

Mission

American Principles Project was created to promote the dignity of the human person as affirmed by America's founding principles, namely that we are all d equal, endowed by our Creator with certain inalienable rights, and among these are life, liberty, and the pursuit of happiness." American Principles Project seeks to advocate for policy solutions that uphold and educate Americans about these principles, particularly as they relate to the inherent dignity of workers, parents, students and immigrants as well as the sacredness of all human life and traditional marriage.

As stated on its FY2024 Form 990.

Programs

On its FY2024 return the organization reported a significant change in how it conducts a program.

American Principles Project did not have any activity related to Protect Our Kids Ohio LLC in 2024, since this was established to engage in lobbying on a particular ballot issue in 2023.

Its own explanation, from Schedule O of that return (Part III, line 3).

  1. American Principles Project, through its pro-family program, advocated on behalf of the American family and engaged on issues of chief importance to families, by: pressing for and supporting laws that defend women's sports and protect children from harmful sex-change procedures, pushing for legislation to rein in Big Tech censorship, opposing the imposition of critical race theory and gender ideology in schools.

    $2,335,410 spentof which $221,975 as grants
    98% of program spending
  2. American Principles Project advocated for greater integrity in US elections through its support of the Election Transparency Initiative.

    $55,681 spent
    2% of program spending

The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $2,391,091.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($692k) Expenses 100 ($776k) Net assets 100 ($304k)2018 Revenue 172 ($1.2M) Expenses 145 ($1.1M) Net assets 120 ($365k)2019 Revenue 113 ($783k) Expenses 115 ($891k) Net assets 85 ($258k)2020 Revenue 874 ($6.1M) Expenses 747 ($5.8M) Net assets 170 ($515k)2021 Revenue 386 ($2.7M) Expenses 320 ($2.5M) Net assets 234 ($709k)2022 Revenue 740 ($5.1M) Expenses 589 ($4.6M) Net assets 414 ($1.3M)2023 Revenue 765 ($5.3M) Expenses 523 ($4.1M) Net assets 821 ($2.5M)2024 Revenue 558 ($3.9M) Expenses 564 ($4.4M) Net assets 650 ($2.0M)
'17'18'19'20'21'22'23'24
Revenue (558)Expenses (564)Net assets (650)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $808k to $1.9M (+136%).

$380k
$459k
$376k
$593k
$808k
$1.9M
$3.0M
$2.5M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

98% of American Principles Project’s revenue is contributions — more donation-reliant than the typical peer (97% for the typical peer).

This organization
Typical peer · 1,024 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.

−$84k
’17
$62k
’18
−$108k
’19
$258k
’20
$185k
’21
$548k
’22
$1.2M
’23
−$520k
’24
1.4
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Anthony Labruna

Executive Director

Board chair

Sean Fieler

Chairman

As listed on its FY2024 Form 990.

The chief executive listed changed between the FY2023 and FY2024 filings.

2017201820192020202120232024
Listed664471112
Joined·+0+0+0+3·+2
No longer listed·0200·1
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 1 funder to 2 funders, grant income rose $25k → $3.3M.

Left out of every figure on this page: $150k from one payer (the payer shares this organization's board, largest American Principles Project Foundation). These are real filings, and they are not money American Principles Project raised.

From the IRS filings of American Principles Project’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

American Principles Project leans on a few funders — its largest provides 70% of grant income and the top three 84%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

95% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund American Principles Project.

70%
largest funder
84%
top three
~2
effective funders

Largest funder’s share by year: 2017 100% · 2018 100% · 2019 100% · 2020 77% · 2021 71% · 2022 25% · 2023 100% — broadly stable.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

33% of American Principles Project's funders are still giving 3 years after their first grant; 17% give in more than one year at all.

first grant+1y+2y+3y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

American Principles Project draws 90% of its grant income from funders outside Virginia, across 12 states in all.

IL
WI
NY
MA
OH
NJ
VA
AZ
DC
AL
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Virginia out of state home

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

American Principles Project has grown faster than half of the 976 civil rights nonprofits its size.

Operating margin−13% · bottom quartile
Months of reserve1.4mo · bottom quartile
Revenue growth (annualized)28% · above the median

this organization peer median middle 50% of peers· 976 civil rights nonprofits $1M–$10M, FY2024

Organizations like American Principles Project

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Virginia

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

55% of spending goes to programs.

Program 55%Management 23%Fundraising 22%

Governance

8
board members
75%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Footprint & structure

Part of a family of 5 related entities

  • Protect Our Kids Ohio LLC · disregarded
  • Parents Against Stupid Stuff LLC · disregarded
  • Strong Families Strong Texas LLC · disregarded
  • American Principles Project Foundation · exempt
  • American Principles Project PAC · exempt

Screen this organization

A dated, signed PDF of the compliance screen for American Principles Project: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds American Principles Project?
American Principles Project (Virginia) receives grants from 18 organizations whose IRS filings report $7,604,085 to it, the largest being RESTORATION OF AMERICA ($5,285,985). 3 of them have funded it in more than one year.
How many funders does American Principles Project have?
IRS filings report 18 organizations giving $7,604,085 in grants to American Principles Project, 3 of which have funded it in more than one year.
Who is the largest funder of American Principles Project?
RESTORATION OF AMERICA is the largest funder on record, with $5,285,985 in grants. The full list of funders is on this page.
How can an organization like American Principles Project find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 18 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing