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Iowa · Nonprofit

AMERICAN MARKETING ASSOCIATION INC

AMERICAN MARKETING ASSOCIATION INC (Iowa) receives grants from 1 organization whose IRS filings report $10 to it, the largest being AMAZONSMILE FOUNDATION ($10). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2023
$46k
Funders on record
1
Grants received
$10
Net assets
$80k
1/1 repeat funders
01What it does

What American Marketing Association Inc does

Mission

Teach, develop, and connect marketing individuals

As stated on its FY2023 Form 990-EZ.

Programs

  1. AMA Experience - a one day-long conference focused on marketing excellence, networking and discussing industry trends from local and national speakers during general and individual break-out sessions. 148 individuals registered for the event.

    $9,732 spent
    51% of program spending
  2. NOVA Awards - competition of brands by bringing together marketers from various Iowa businesses and industries to celebrate the results-driven brand campaigns. NOVA Awards recognize the best of these marketing efforts and creations. 75 entries were submitted for the competition and 100 people attended.

    $8,257 spent
    43% of program spending
  3. Monthly luncheons - bringing marketing educators or leaders together for special marketing educational training events to learn about different marketing campaigns, challenges, and insights over the lunch hour. Monthly attendance various upon topic but ranged from 8 to 41 for FYE 2023.

    $1,050 spent
    6% of program spending

The 3 programs described on its FY2022 Form 990-EZ. Program spending in total: $19,039.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($67k) Expenses 100 ($77k) Net assets 100 ($49k)2022 Revenue 65 ($43k) Expenses 76 ($59k) Net assets 131 ($64k)2023 Revenue 69 ($46k) Expenses 40 ($31k) Net assets 163 ($80k)
201720222023
Revenue (69)Expenses (40)Net assets (163)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $64k to $80k (+24%).

$49k
$64k
$80k
201720222023
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2022
2023
ContributionsProgram revenueInvestmentOther

28% of AMERICAN MARKETING ASSOCIATION INC’s revenue is contributions — about as donation-reliant as the typical peer (77% for the typical peer).

This organization
Typical peer · 10,230 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 3 reported years ran a deficit.

−$11k
’17
−$16k
’22
$16k
’23
03Who funds it

Who funds it, year by year

2020 → 2021: the base held at 1 funder, grant income held at $5.

Funder
'20
'21
total
funders
1
1

1 of 1 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of AMERICAN MARKETING ASSOCIATION INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

100% of AMERICAN MARKETING ASSOCIATION INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Too little is directly attributable to place on a map.

Funder states come from each funder’s own filing. $10 arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

AMERICAN MARKETING ASSOCIATION INC runs a healthier operating margin than three-quarters of the 9,355 community improvement nonprofits its size.

Operating margin34% · top quartile
Revenue growth (annualized)−6% · below the median

this organization peer median middle 50% of peers· 9,355 community improvement nonprofits under $100k, FY2023

Organizations like AMERICAN MARKETING ASSOCIATION INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Iowa

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for AMERICAN MARKETING ASSOCIATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds AMERICAN MARKETING ASSOCIATION INC?
AMERICAN MARKETING ASSOCIATION INC (Iowa) receives grants from 1 organization whose IRS filings report $10 to it, the largest being AMAZONSMILE FOUNDATION ($10). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does AMERICAN MARKETING ASSOCIATION INC have?
IRS filings report 1 organization giving $10 in grants to AMERICAN MARKETING ASSOCIATION INC, 1 of which have funded it in more than one year.
Who is the largest funder of AMERICAN MARKETING ASSOCIATION INC?
AMAZONSMILE FOUNDATION is the largest funder on record, with $10 in grants. The full list of funders is on this page.
How can an organization like AMERICAN MARKETING ASSOCIATION INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Iowa. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds American Marketing Association →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2023 (financials across 2017–2023), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing