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Washington, D.C. · Public charity

American Advertising Federation Inc

American advertising federation, inc. Was established to provide leadership and cultivate, promote, and disseminate knowledge and information on issues involving and affecting advertising.

$89k
Granted FY2020
2
Itemized grants FY2020
2
Organizations funded FY2020
Read the full brief
Itemized, FY2020
$35k
The rest is grants the schedule does not break out
Median grant, FY2020
$25,000
Largest grant, FY2020
$25,000
States reached, FY2020
2
Total assets, FY2020
$5.9M

Top grantees

Largest recipients by total granted, FY2020 to FY2020, and the share of each one’s budget the grants supplied at peak.

GranteeTotal grantedYearsShare of their budget
The Howard University$25,00010%
Adcolor Inc$10,00011%

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About American Advertising Federation Inc

How much does American Advertising Federation Inc give?
American Advertising Federation Inc reported 2 itemized grants totaling $35,000, out of $89,267 in total grant expense reported on the return in its FY2020 IRS filing.
What does American Advertising Federation Inc fund?
By grant dollars over FY2020 to FY2020, its largest causes are Education (71%), Community Improvement (29%).
Who are American Advertising Federation Inc's largest grantees?
By total granted over FY2020 to FY2020: The Howard University ($25k), Adcolor Inc ($10k).
Where is American Advertising Federation Inc based?
American Advertising Federation Inc is based in DC.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 2 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2020, released 2020. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Possibly out of date. A more recent filing (FY2025) is on record and reports $128k of grant expense, but none of it to a named recipient. On a Form 990 that can mean grants abroad, filed by region only (Schedule F), grants under $5,000, which are not itemized, or a schedule referenced as an attachment the e-file does not carry. The figures above are therefore from FY2020, the most recent year this funder named its grantees.

Source object · view filing

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More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
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The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home