New York · Nonprofit
ADCOLOR INC
ADCOLOR INC (New York) receives grants from 2 organizations whose IRS filings report $910,000 to it, the largest being PlusOnePlusOnePlusOne ($900,000). 1 of them have funded it in more than one year.
- Revenue FY2024
- $5.8M
- Funders on record
- 2
- Grants received
- $910k
- Net assets
- $41k
What Adcolor Inc does
Mission
The Organization is dedicated to promote the acceptance of minorities and diversity and inclusion within advertising, marketing and media companies by addressing the unique problems that minorities face in these industries.
As stated on its FY2024 Form 990.
Program
The annual AdColor, Awards and Industry Conference furthers the Organization's exempt purpose by promoting the common business interest of its members and improving business conditions for minorities in each of the industries. ADCOLOR (Awards & Industry Conference) organizes events and conferences that provide a forum for members and the public to share information and discuss strategies and programs to improve opportunities for, and promote the acceptance of, minorities within the advertising, marketing and media industries. All activities are supported by contributions from members, organizations and corporate sponsors. The annual AdColor Awards and Industry Conference furthers the Organization's exempt purpose by promoting the common business interest of its members and improving business conditions in each of the industries.
The program described on its FY2024 Form 990.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2018 to 2019, from $31k to $475k (+1415%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
0% of ADCOLOR INC’s revenue is contributions — more earned-revenue than three-quarters of its peers (61% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Board chair
Marc S Strachan
Chairman
As listed on its FY2024 Form 990.
Who funds it, year by year
2020 → 2022: the base held at 1 funder, grant income rose $10k → $600k.
From the IRS filings of ADCOLOR INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
ADCOLOR INC leans on a few funders — its largest provides 99% of grant income and the top three 100%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund ADCOLOR INC.
Largest funder’s share by year: 2020 100% · 2021 100% · 2022 100% — broadly stable.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
ADCOLOR INC draws 100% of its grant income from funders outside New York, across 2 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
ADCOLOR INC has grown faster than half of the 4,203 community improvement nonprofits its size.
this organization peer median middle 50% of peers· 4,203 community improvement nonprofits $1M–$10M, FY2024
Organizations like ADCOLOR INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New York
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Governance
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for ADCOLOR INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds ADCOLOR INC?
- ADCOLOR INC (New York) receives grants from 2 organizations whose IRS filings report $910,000 to it, the largest being PlusOnePlusOnePlusOne ($900,000). 1 of them have funded it in more than one year.
- How many funders does ADCOLOR INC have?
- IRS filings report 2 organizations giving $910,000 in grants to ADCOLOR INC, 1 of which have funded it in more than one year.
- Who is the largest funder of ADCOLOR INC?
- PlusOnePlusOnePlusOne is the largest funder on record, with $900,000 in grants. The full list of funders is on this page.
- How can an organization like ADCOLOR INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Adcolor →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 2 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing