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New York · Nonprofit

ARF CHARITABLE FOUNDATION INC

ARF CHARITABLE FOUNDATION INC (New York) receives grants from 5 organizations whose IRS filings report $406,895 to it, the largest being THE NIELSEN FOUNDATION INC ($209,350). 4 of them have funded it in more than one year.

Revenue FY2024
$460k
Funders on record
5
Grants received
$407k
Net assets
$907k
4/5 repeat funderspeak grant-dependency 27%
01What it does

What Arf Charitable Foundation Inc does

Mission

To promote diversity and excellence in the marketing research and data analytics workforce of the future and to support programs dedicated to human capital development especially among traditionally underserved populations, women and young professionals in the analytics industry through, among other activities, scholarship and fellowship programs, educational programs, mentoring and internship opportunities.

As stated on its FY2024 Form 990.

Program

  1. Scholarship program - as a part of the organization's efforts to provide educational opportunities to underserved and underrepresented populations in advertising, marketing, research, and analytics, the organization provided two year scholarships for undergraduate students pursuing a degree in an analytics or marketing related field.

    $195,635 spentof which $177,500 as grants
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $195,635.

02The organization over time

The organization over time

Each line starts at 100 in 2020, so what you read is the shape rather than the size: 150 means half as much again as 2020, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20202020 Revenue 100 ($339k) Expenses 100 ($99k) Net assets 100 ($3.3M)2021 Revenue 189 ($639k) Expenses 335 ($331k) Net assets 105 ($3.5M)2022 Revenue 115 ($390k) Expenses 346 ($342k) Net assets 65 ($2.1M)2023 Revenue 152 ($515k) Expenses 347 ($342k) Net assets 45 ($1.5M)2024 Revenue 136 ($460k) Expenses 407 ($402k) Net assets 27 ($907k)
20202021202220232024
Revenue (136)Expenses (407)Net assets (27)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $3.7M to $2.8M (−23%).

$4.3M
$3.7M
$2.8M
$2.2M
$1.5M
20202021202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

68% of ARF CHARITABLE FOUNDATION INC’s revenue is contributions — about as donation-reliant as the typical peer (87% for the typical peer).

This organization
Typical peer · 7,828 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 5 reported years ran a deficit.

$240k
’20
$308k
’21
$48k
’22
$173k
’23
$58k
’24
16
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Board chair

Scott Mcdonald

Board member/chair/preside

As listed on its FY2024 Form 990.

20202021202220232024
Listed61110119
Joined·+6+0+1+0
No longer listed·1102
03Who funds it

Who funds it, year by year

2020 → 2023: the base broadened from 2 funders to 4 funders, grant income rose $26k → $40k.

3 of 5 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 48% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of ARF CHARITABLE FOUNDATION INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

ARF CHARITABLE FOUNDATION INC leans on a few funders — its largest provides 51% of grant income and the top three 98%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

48% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund ARF CHARITABLE FOUNDATION INC.

51%
largest funder
98%
top three
~3
effective funders

Largest funder’s share by year: 2020 96% · 2021 96% · 2022 71% · 2023 63% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

ARF CHARITABLE FOUNDATION INC draws 100% of its grant income from funders outside New York, across 2 states in all.

NC
FL

In-state vs out-of-state, by year

’20
’21
’22
’23
New York out of state home

Funder states come from each funder’s own filing. $195k arriving through sponsors registered in 3 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

ARF CHARITABLE FOUNDATION INC runs a healthier operating margin than half of the 7,117 philanthropy nonprofits its size.

Operating margin13% · above the median
Months of reserve15.8mo · above the median
Revenue growth (annualized)8% · above the median

this organization peer median middle 50% of peers· 7,117 philanthropy nonprofits $100k–$1M, FY2024

Organizations like ARF CHARITABLE FOUNDATION INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

49% of spending goes to programs.

Program 49%Management 51%Fundraising 0%

Governance

8
board members
88%
independent
✓Conflict-of-interest policy✓Whistleblower policy–Document retention✓Board reviewed the 990✓Audited financials

Public support

42%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

NY

Part of a family of 1 related entity

  • Advertising Research Foundation Inc · exempt

Screen this organization

A dated, signed PDF of the compliance screen for ARF CHARITABLE FOUNDATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds ARF CHARITABLE FOUNDATION INC?
ARF CHARITABLE FOUNDATION INC (New York) receives grants from 5 organizations whose IRS filings report $406,895 to it, the largest being THE NIELSEN FOUNDATION INC ($209,350). 4 of them have funded it in more than one year.
How many funders does ARF CHARITABLE FOUNDATION INC have?
IRS filings report 5 organizations giving $406,895 in grants to ARF CHARITABLE FOUNDATION INC, 4 of which have funded it in more than one year.
Who is the largest funder of ARF CHARITABLE FOUNDATION INC?
THE NIELSEN FOUNDATION INC is the largest funder on record, with $209,350 in grants. The full list of funders is on this page.
How can an organization like ARF CHARITABLE FOUNDATION INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2020–2024), and the filings of 5 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing