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United Way Heartland Region at a glanceAlso receives grants: funding profile →

· Public charity

United Way Heartland Region

To connect community resources to community needs and to provide financial support to member agencies on a yearly basis.

$232k
Granted FY2025still arriving
12
Grants FY2025still arriving
1
States reached
$42k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
05Through PlinthRead
01What it funds
0191% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Human Services$496kArts & Culture$149kHealth$98kRecreation & Sports$88kInternational$83kEmployment$69kEducation$60kYouth Development$37kOther$0
02FY2025 · 12 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 12 grants below total $182,754, the rows itemized in this filing. The $231,604 headline is the total grant expense on the return; the other $48,850 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2025

  • Under $10k3 grants · $20k
  • $10k–50k9 grants · $163k
$12,625
Median grant
1
States reached
$834k
Total assets
Largest grants
RecipientAmount
HURON BACKPACK PROGRAM$41,976
THE SALVATION ARMY$27,500
PEOPLES TRANSIT$19,206
IMAGINATION LIBRARY$14,762
CORNERSTONES CAREER LEARNING CENTER$14,500
HURON PUBLIC SCHOOL$12,625
HURON SENIOR CENTER$11,000
HURON AREA WELLNESS AND REC$11,000
HOPE HOUSE$10,145
Individual grant recipient$9,000
BEADLE COUNTY HUMANE SOCIETY$5,540
GIRL SCOUTS DAKOTA HORIZONS$5,500
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY24–25) land where the poverty rate runs at 13%, against an area that typically sits at 8%. 100% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 8%HURON PUBLIC SCHOOL: $13k → 13%HURON PUBLIC SCHOOL: $12k → 13%HOPE HOUSE: $10k → 13%HOPE HOUSE: $10k → 13%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

97%of every dollar goes to organizations it has funded before.
$2.2M · 21 repeat orgs$64k to everyone else

21 repeat relationships: 11 still active in FY2025, 10 since wound down; 1 grantees were first funded in FY2025 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

21
8

Total granted

$2.2M
$55k

Median revenue growth · since first grant

+21%
+46%

Still filing today

67%
50%

New vs renewed · share of each year

In FY2025, 95% of grant dollars renewed an existing relationship; $9k went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
Human ServicesYouth DevelopmentHealthEmploymentRecreation & SportsAnimalsOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • UW
    UNITED WAY HEARTLAND REGION
    7× · 2019–2025 · $217k · revenue +2%
  • PT
    PEOPLE'S TRANSIT
    5× · 2017–2025 · $128k · revenue +58%
  • THE DOLLYWOOD FOUNDATION
    9× · 2017–2025 · $125k · revenue +190%

Funded once

  • HF
    HABITAT FOR HUMANITY OF BEADLE COUNTY INC
    one grant, 2023 · $10k · revenue -50% · 41% of their budget
  • HE
    HURON EVANGELICAL MINISTERIAL ASSOCIATION
    one grant, 2023 · $8k
  • SS
    SD STATE FAIR
    one grant, 2017 · $7k
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Humane Society of Southwestern Michigan

Humane society of southwestern michigan exists to provide shelter and care for sick, homeless and unwanted animals. in addition, the organization provides adoption services for the animals in its care.

Animals
2
The Hume Home of Muskegon

Provide a home for the elderly.

Human Services
3
Human Development Commission

Our mission is restoring hope by helping people and changing lives.

Human Services
4
Benton Habitat for Humanity

Benton habitat for humanity is a countywide ecumenical ministry that seeks to eliminate substandard housing and to make decent shelter a matter of action and conscience by having people from all income levels work together.

—
5
Hospice of Humboldt Inc

Offers a new hope for comfortable,peaceful and dignified end of life while focusing on patient's goals and wishes at all times.

Human Services
6
Housing Services of Mid Michigan

To assist people with low or moderate income to obtain safe and affordable housing

Housing & Shelter
7
Handson Bay Area

People helping people.

Philanthropy
8
Hesston Area Seniors Inc

A multipurpose community where seniors can assemble and find fulfillment of needs for all seniors in the harvey co/hesston area

Human Services
9
Habitat for Humanity of Lapeer - Tuscola

To eliminate sub-standard housing and homelessness from lapeer county.

—
10
Western Lake Superior Habitat for Humanity

Provide home ownership opportunities to low-income households and make repairs to existing homes for very low-income homeowners.

—
11
Eastern Star Home of South Dakota Incorporated

Provide quality care and services to residents in assisted living and nursing home facilities.

—
12
Dodge County Humane Society Inc

Humane society providing animal stray service and animal care including adoptions, redemptions, and surrenders for residents located in dodge county, wi and surrounding areas.

Animals
How this is measured
The grantee most central to the portfolio’s shape is Lutheran Social Services of South Dakota; the most unlike its peers is The Salvation Army World Service Office. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

20 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 20 of the 30 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

1
Load-bearing (≥25% of a budget)
6
Early backer (in before they grew)
18/20
Grantees still filing
16/20
Grew since first funded

Where the money sits, by cause and then by grantee

VARIOUS OTHER: $1,047,287 · OtherVARIOUS OTHERTHE DOLLYWOOD FOUNDATION: $125,313 · OtherTHE DOLLYWOOD FOUNDATIONCity of Huron: $52,209 · OtherTHE SALVATION ARMY: $51,000 · Other+15 more: $207,732 · Other+15 moreUNITED WAY HEARTLAND REGION: $216,939 · Human ServicesUNITED WAY HEARTLAND…PEOPLE'S TRANSIT: $127,540 · Human ServicesPEOPLE'S TRANSITHURON AREA SENIOR CENTER INC: $59,750 · Human ServicesHURON AREA SENIOR CE…+1 more: $6,250 · Human ServicesHRMC FOUNDATION: $73,000 · HealthHope House Inc: $19,790 · HealthTHE SALVATION ARMY WORLD SERVICE OFFICE: $82,500 · InternationalCornerstones Career Learning Center: $69,000 · EmploymentHURON AREA WELLNESS AND RECREATION CENTER INC: $51,000 · Recreation & SportsGIRL SCOUTS - DAKOTA HORIZONS: $25,280 · Youth DevelopmentBOY SCOUTS OF AMERICA: $11,500 · Youth Development
Other$1,483,541Human Services$410,479Health$92,790International$82,500Employment$69,000Recreation & Sports$51,000Youth Development$36,780

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$100k$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetUNITED WAY HEARTLAND REGION: $216,939 over 7y, 15% of budgetPEOPLE'S TRANSIT: $127,540 over 5y, 3.6% of budgetTHE DOLLYWOOD FOUNDATION: $125,313 over 9y, 0.1% of budgetTHE SALVATION ARMY WORLD SERVICE OFFICE: $82,500 over 3y, 0.1% of budgetHRMC FOUNDATION: $73,000 over 6y, 2.9% of budgetCornerstones Career Learning Center: $69,000 over 5y, 1.9% of budgetHURON AREA SENIOR CENTER INC: $59,750 over 5y, 2.4% of budgetHURON AREA WELLNESS AND RECREATION CENTER INC: $51,000 over 5y, 2.0% of budgetBEADLE COUNTY HUMANE SOCIETY: $35,540 over 5y, 4.4% of budgetGIRL SCOUTS - DAKOTA HORIZONS: $25,280 over 4y, 0.2% of budgetJAMES VALLEY HOUSING INC: $23,950 over 3y, 23% of budgetHELPLINE CENTER INC: $20,995 over 3y, 0.3% of budgetHope House Inc: $19,790 over 2y, 6.2% of budgetLUTHERAN SOCIAL SERVICES OF SOUTH DAKOTA: $13,000 over 2y, 0.0% of budgetBOY SCOUTS OF AMERICA: $11,500 over 2y, 0.0% of budgetHABITAT FOR HUMANITY OF BEADLE COUNTY INC: $10,000 over 1y, 41% of budgetWOMEN IN NETWORK GROWING STRONGER: $7,000 over 1y, 2.4% of budgetAmerican National Red Cross & Its Constituent Chapters and Branches: $6,250 over 1y, 0.0% of budgetHURON HOCKEY ASSOCIATION INC: $5,300 over 1y, 3.7% of budgetCOMMUNITY COUNSELING SERVICES: $5,285 over 1y, 0.1% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds UNITED WAY HEARTLAND REGION ↗
  • Who funds PEOPLE'S TRANSIT ↗
  • Who funds THE DOLLYWOOD FOUNDATION ↗
  • Who funds THE SALVATION ARMY WORLD SERVICE OFFICE ↗
  • Who funds HRMC FOUNDATION ↗
  • Who funds Cornerstones Career Learning Center ↗
  • Who funds HURON AREA SENIOR CENTER INC ↗
  • Who funds HURON AREA WELLNESS AND RECREATION CENTER INC ↗
  • Who funds BEADLE COUNTY HUMANE SOCIETY ↗
  • Who funds GIRL SCOUTS - DAKOTA HORIZONS ↗
  • Who funds JAMES VALLEY HOUSING INC ↗
  • Who funds HELPLINE CENTER INC ↗
  • Who funds Hope House Inc ↗
  • Who funds LUTHERAN SOCIAL SERVICES OF SOUTH DAKOTA ↗
  • Who funds BOY SCOUTS OF AMERICA ↗
  • Who funds HABITAT FOR HUMANITY OF BEADLE COUNTY INC ↗
  • Who funds WOMEN IN NETWORK GROWING STRONGER ↗
  • Who funds American National Red Cross & Its Constituent Chapters and Branches ↗
  • Who funds HURON HOCKEY ASSOCIATION INC ↗
  • Who funds COMMUNITY COUNSELING SERVICES ↗

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

South Dakota Communit…Midcontinent Foundati…Amazonsmile Foundation
South Dakota Community FoundationSD27.5× affinity11 shared granteesties to 2 of 2Hover any node to trace its alignments.Compare side by side →

Open a dossier: South Dakota Community Foundation · Midcontinent Foundation · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization United Way Heartland Region funds: left to right is the share of its income from government, bottom to top the share from United Way Heartland Region. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%3%13%28%50%funder's share of their income ↑0%5%10%15%20%share of the org’s income from government →
    no gov moneyreceives it· size = income
    0get no government money at all
    7report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    ⤢ axis zoomed · 0–20%
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.
    05Through Plinth

    Warm introductions · Powered by PlinthPlus

    How do I get to United Way Heartland Region?

    Find your warmest path to United Way Heartland Region through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

    Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 30 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

    Play a game based on United Way Heartland Region’s filings →

    More from the funding graph

    The unnamed billions
    grants reported with no recipient in the public record
    The regranting layer
    51% of grant dollars land in the regranting layer
    The DAF merry-go-round
    $9.7B circulates between donor-advised funds
    The endowment market
    who holds foundation money, and what just moved
    The camps
    funders cluster by geography, not ideology
    By state
    where grant money is based, and what stays home