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· Public charity

United Way Heartland Region

To connect community resources to community needs and to provide financial support to member agencies on a yearly basis.

$232k
Granted FY2025still arriving
12
Grants FY2025still arriving
1
States reached
$42k
Largest
01What you fund
0191% classified

What you funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year — across FY20172025.

Human Services$496kArts & Culture$149kHealth$98kRecreation & Sports$88kInternational$83kEmployment$69kEducation$60kYouth Development$37kOther$0
02FY2025 · 12 grants

Where the money goes

Your grants by size, and where they go.

The 12 grants below total $182,754 — the rows itemised in this filing. The $231,604 headline is the total grant expense reported on the return, so the remaining $48,850 is giving the schedule does not break out: grants under the $5,000 itemisation floor, grants to individuals, and grants reported on other schedules. Every figure below describes the itemised rows only.

By grant size · FY2025

  • Under $10k3 grants · $20k
  • $10k–50k9 grants · $163k
$12,625
Median grant
1
States reached
$834k
Total assets
Largest grants
RecipientAmount
HURON BACKPACK PROGRAM$41,976
THE SALVATION ARMY$27,500
PEOPLES TRANSIT$19,206
IMAGINATION LIBRARY$14,762
CORNERSTONES CAREER LEARNING CENTER$14,500
HURON PUBLIC SCHOOL$12,625
HURON SENIOR CENTER$11,000
HURON AREA WELLNESS AND REC$11,000
HOPE HOUSE$10,145
Individual grant recipient$9,000
BEADLE COUNTY HUMANE SOCIETY$5,540
GIRL SCOUTS DAKOTA HORIZONS$5,500
02The need
03

Do your dollars go where the need is?

Each grant placed by the hardship in its grantee’s ZIP, then read against the area’s typical level.

show:

Dollar for dollar, your grants (FY24–25) land where the poverty rate runs at 13%, against an area that typically sits at 8%. 100% of your dollars go to grantees based in above-average-need neighborhoods. Most of your grants land in higher-need ZIPs.

area typical 8%HURON PUBLIC SCHOOL: $13k → 13%HURON PUBLIC SCHOOL: $12k → 13%HOPE HOUSE: $10k → 13%HOPE HOUSE: $10k → 13%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount

Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty linein the grantee’s ZIP, averaged from the tracts in that ZIP; grantee ZIP can differ from where services are delivered.

US grants placed by each grantee’s ZIP, which can differ from where services are actually delivered. Need from public data — U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA — shown as context about the area, never attributed to your giving.

03Your edge
repeat funding

Who you back again

Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.

97%of every dollar goes to organizations you’ve funded before.
$2.2M · 21 repeat orgs$64k to everyone else

21 repeat relationships — 11 still active in FY2025, 10 since wound down; 1 grantees were first funded in FY2025 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

21
8

Total granted

$2.2M
$55k

Median revenue growth · since first grant

+21%
+46%

Still filing today

67%
50%

New vs renewed · share of each year

In FY2025, 95% of grant dollars renewed an existing relationship; $9k went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
Human ServicesYouth DevelopmentHealthEmploymentRecreation & SportsAnimalsOther

First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.” Theme is the grantee’s IRS cause.

Backed again, and grew

  • UW
    UNITED WAY HEARTLAND REGION
    7× · 2019–2025 · $217k · revenue +2%
  • PT
    PEOPLE'S TRANSIT
    5× · 2017–2025 · $128k · revenue +76%
  • THE DOLLYWOOD FOUNDATION
    9× · 2017–2025 · $125k · revenue +190%

Funded once

  • HF
    HABITAT FOR HUMANITY OF BEADLE COUNTY INC
    one grant, 2023 · $10k · revenue -50% · 41% of their budget
  • HE
    HURON EVANGELICAL MINISTERIAL ASSOCIATION
    one grant, 2023 · $8k
  • SS
    SD STATE FAIR
    one grant, 2017 · $7k

Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent IRS filings.

04Your field

The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matchesthat aren’t grantees — a resemblance in what they say they do, not a recommendation.

1
Humane Society of Southwestern Michigan

Humane society of southwestern michigan exists to provide shelter and care for sick, homeless and unwanted animals. in addition, the organization provides adoption services for the animals in its care.

Animals
2
Benton Habitat for Humanity

Benton habitat for humanity is a countywide ecumenical ministry that seeks to eliminate substandard housing and to make decent shelter a matter of action and conscience by having people from all income levels work together.

3
United Way of Wayne and Holmes Co

In order to mobilize community resources to help people measurably improve their lives - we work collaboratively with our community to identify priorities, and then decide which strategies, dollars, and partnerships should be used to bring…

Philanthropy
4
The Hume Home of Muskegon

Provide a home for the elderly.

Human Services
5
Housing Services of Mid Michigan

To assist people with low or moderate income to obtain safe and affordable housing

Housing & Shelter
6
Heartland United Way Inc

To improve people's lives and create possibilities in hall, hamilton, howard & merrick counties. heartland united way brings together diverse community stakeholders, partners, and contributors to change community conditions to improve…

Philanthropy
7
Handson Bay Area

People helping people.

Philanthropy
8
Heart of Missouri United Way Inc

The heart of missouri united way works in improve lives of people in need by mobilizing and coordinating the caring power of community resources in mid-missouri.

9
Huron Valley Ambulance

The mission of huron valley ambulance is to provide high-quality out-of-hospital care and transportation services to the communities we serve.

Health
10
Hospice of Humboldt Inc

Offers a new hope for comfortable,peaceful and dignified end of life while focusing on patient's goals and wishes at all times.

Human Services
11
Hancock-Hardin-Wyandot-Putnam Community Action Commission

To reduce the conditions of poverty by providing comprehensive services to improve lives.to accomplish the mission, hhwp cac will collect and analyze data on the nature of poverty and the existing resources in the area. hhwp cac will…

12
Human Development Commission

Our mission is restoring hope by helping people and changing lives.

Human Services

For reference, the grantee most central to the portfolio’s shape is United Way Heartland Region and the most unlike its peers is Hope House Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.

For each theme you fund, this compares how the sector’s money is shifting with how your own giving is shifting.

← shrinkinggrowing →↓ leaning in → pulling backsteadyUnited Way FederationsCommunity Health CentersAffordable Housing Developm…Elementary Literacy TutoringAnimal Rescue and Adoption
the sector your giving your giving is ahead of the sector the sector’s ahead of you· dot size = how much the theme matters to each side
Ordered by the change in your giving — leaning in on top, pulling back at the bottom. The bar between the two dots is how out of step you are with the sector. Hover any row for detail.

Sector change and giving change are each shown relative to their own range, growing (right) or shrinking (left); both normalized, so inflation isn’t mistaken for growth.

Your grantees are a median of 44 years old; the field is 41. You back the established end — and your money leans older still.

THE FIELDby orgYOUR GRANTEESby number12%5%<5yr7%5%5–10yr12%5%10–20yr16%24%20–35yr18%33%35–55yr36%29%55yr+
THE FIELDby orgYOUR MONEYby value12%2%<5yr7%1%5–10yr12%5%10–20yr16%35%20–35yr18%30%35–55yr36%27%55yr+

The field is 12% startups (under 5 years old) — 5% of your grantees by number, and just 2% of your money.

Closures · last 5 years

The orgs you fund close more than the field 4% lost their exemption, against 3% of the field you don’t fund.

orgs you fund
4%1/27
the rest of the field
3%4/117

Age = years since IRS exemption (a founding proxy). “Closed” = auto-revocation for 3 years of non-filing — a floor on closure, not proof, and bigger established orgs lapse least. Association, not causation.

04the grantee network

20 grantees tracked through their own filings, 2017–2025.

Each one resolved to its own IRS returns and tracked year by year — your grant beside their revenue from every source. Association, dated; never a causal claim.

Counted here: distinct organizations you funded across 20172025, not grant rows in a single year — so this will not match the grant count on the cover. 20 of the 30 grantees resolved in that span have returns of their own we could reconcile; the rest are funded organizations whose filings we could not track year by year.

1
Load-bearing (≥25% of a budget)
6
Early backer (in before they grew)
18/20
Grantees still filing
16/20
Grew since you first funded

Where your money sits — by cause, then by grantee

VARIOUS OTHER — $1,047,287 · OtherVARIOUS OTHERTHE DOLLYWOOD FOUNDATION — $125,313 · OtherTHE DOLLYWOOD FOUNDATIONCity of Huron — $52,209 · OtherTHE SALVATION ARMY — $51,000 · Other+15 more — $207,732 · Other+15 moreUNITED WAY HEARTLAND REGION — $216,939 · Human ServicesUNITED WAY HEARTLAND…PEOPLE'S TRANSIT — $127,540 · Human ServicesPEOPLE'S TRANSITHURON AREA SENIOR CENTER INC — $59,750 · Human ServicesHURON AREA SENIOR CE…+1 more — $6,250 · Human ServicesHRMC FOUNDATION — $73,000 · HealthHope House Inc — $19,790 · HealthTHE SALVATION ARMY WORLD SERVICE OFFICE — $82,500 · InternationalCornerstones Career Learning Center — $69,000 · EmploymentHURON AREA WELLNESS AND RECREATION CENTER INC — $51,000 · Recreation & SportsGIRL SCOUTS - DAKOTA HORIZONS — $25,280 · Youth DevelopmentBOY SCOUTS OF AMERICA — $11,500 · Youth Development
Other$1,483,541Human Services$410,479Health$92,790International$82,500Employment$69,000Recreation & Sports$51,000Youth Development$36,780

Each org by its size and your share of it — top-left is where you’re load-bearing

25%50%75%100%$100k$1.0M$10M$100Mgrantee revenue →↑ your share of their budgetUNITED WAY HEARTLAND REGION — $216,939 over 7y, 15% of budgetPEOPLE'S TRANSIT — $127,540 over 5y, 3.6% of budgetTHE DOLLYWOOD FOUNDATION — $125,313 over 9y, 0.1% of budgetTHE SALVATION ARMY WORLD SERVICE OFFICE — $82,500 over 3y, 0.1% of budgetHRMC FOUNDATION — $73,000 over 6y, 2.9% of budgetCornerstones Career Learning Center — $69,000 over 5y, 1.9% of budgetHURON AREA SENIOR CENTER INC — $59,750 over 5y, 2.4% of budgetHURON AREA WELLNESS AND RECREATION CENTER INC — $51,000 over 5y, 2.0% of budgetBEADLE COUNTY HUMANE SOCIETY — $35,540 over 5y, 4.4% of budgetGIRL SCOUTS - DAKOTA HORIZONS — $25,280 over 4y, 0.2% of budgetJAMES VALLEY HOUSING INC — $23,950 over 3y, 23% of budgetHELPLINE CENTER INC — $20,995 over 3y, 0.3% of budgetHope House Inc — $19,790 over 2y, 6.2% of budgetLUTHERAN SOCIAL SERVICES OF SOUTH DAKOTA — $13,000 over 2y, 0.0% of budgetBOY SCOUTS OF AMERICA — $11,500 over 2y, 0.0% of budgetHABITAT FOR HUMANITY OF BEADLE COUNTY INC — $10,000 over 1y, 41% of budgetWOMEN IN NETWORK GROWING STRONGER — $7,000 over 1y, 2.4% of budgetAmerican National Red Cross & Its Constituent Chapters and Branches — $6,250 over 1y, 0.0% of budgetHURON HOCKEY ASSOCIATION INC — $5,300 over 1y, 3.7% of budgetCOMMUNITY COUNSELING SERVICES — $5,285 over 1y, 0.1% of budget
Go grantee by grantee — a decade per org, and how each moved after you funded them

A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.

  • Who funds UNITED WAY HEARTLAND REGION
  • Who funds PEOPLE'S TRANSIT
  • Who funds THE DOLLYWOOD FOUNDATION
  • Who funds THE SALVATION ARMY WORLD SERVICE OFFICE
  • Who funds HRMC FOUNDATION
  • Who funds Cornerstones Career Learning Center
  • Who funds HURON AREA SENIOR CENTER INC
  • Who funds HURON AREA WELLNESS AND RECREATION CENTER INC
  • Who funds BEADLE COUNTY HUMANE SOCIETY
  • Who funds GIRL SCOUTS - DAKOTA HORIZONS
  • Who funds JAMES VALLEY HOUSING INC
  • Who funds HELPLINE CENTER INC
  • Who funds Hope House Inc
  • Who funds LUTHERAN SOCIAL SERVICES OF SOUTH DAKOTA
  • Who funds BOY SCOUTS OF AMERICA
  • Who funds HABITAT FOR HUMANITY OF BEADLE COUNTY INC
  • Who funds WOMEN IN NETWORK GROWING STRONGER
  • Who funds American National Red Cross & Its Constituent Chapters and Branches
  • Who funds HURON HOCKEY ASSOCIATION INC
  • Who funds COMMUNITY COUNSELING SERVICES

The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.

South Dakota Community FoundationSD27.5× affinity11 shared granteesties to 2 of 2Hover any node to trace its alignments.Compare side by side →

Open a dossier: South Dakota Community Foundation · Midcontinent Foundation · Amazonsmile Foundation

Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.

Government reliance of your grantees

Every dot is one organization United Way Heartland Region funds. Left–right is the share of its income from government; up–down is the share from you. Bigger dots raise more. Filter to federal or a single department — and drag the year to watch it move.

2024
202122232425
no gov · 00%3%13%28%50%your share of their income ↑0%5%10%15%20%share of the org’s income from government
    no gov moneyreceives it· size = income
    0get no government money at all
    7report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    ⤢ axis zoomed · 0–20%
    typical government reliance, FY2025

    Government income is each org’s traced federal awards (USASpending — grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that your grant caused the public funding. Coverage is precision-first — a floor, not a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12–24 months.

    05Through Plinth

    Warm introductions · Powered by PlinthPlus

    How do I get to United Way Heartland Region?

    Find your warmest path to United Way Heartland Region through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

    Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

    On method. Every financial figure here is read directly from IRS e-file XML — your own 990/990-PF and the multi-year returns of the 30 grantees we resolved across every year we hold, several hundred filings in all (a different count from the grant rows on the cover, which are one fiscal year)— each linked to its source. Grantee achievements and outcomes are each organization’s own program-service reporting (Form 990, Part III); we read these as association with sustained funding — the foundation is one of several forces — suppress low-confidence name matches rather than guess, and say so where a figure rests on a single grant or filing. Not everything on this page is a filed figure, and the difference matters. Filed is what you reported on your return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears. How we build these →

    Generated from your IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12–24 months behind; figures are dated accordingly.

    Source object · view filing

    More from the funding graph