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Plinth

· Private foundation

Ads Foundation

Its FY2024 filing reports that it accepted unsolicited grant applications.

$430k
Granted FY2024still arriving
6
Grants FY2024still arriving
4
States reached
$250k
Largest
01What you fund
0191% classified

What you funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year — across FY20202024.

Human Services$3.0MEnvironment$493kPhilanthropy$400kRecreation & Sports$250kEducation$250kFood & Nutrition$40kYouth Development$40kPublic Safety & Disaster$30kOther$0
02FY2024 · 6 grants

Where the money goes

Your grants by size, and where they go.

By grant size · FY2024

  • $10k–50k4 grants · $80k
  • $50k–250k1 grant · $100k
  • $250k+1 grant · $250k
$40,000
Median grant
4
States reached
$10M
Total assets
Largest grants
RecipientAmount
UNIVERSITY OF MINNESOTA-DULUTH$250,000
Individual grant recipient$100,000
JUNIOR ACHIEVEMENT OF CENTRAL OHIO$40,000
FLORIDA DISASTER RELIEF FUND$15,000
NORTH CAROLINA DISASTER RELIEF FUND$15,000
KEEP OHIO BEAUTIFUL$10,000
02The need
03

Do your dollars go where the need is?

Each grant placed by the hardship in its grantee’s ZIP, then read against the area’s typical level.

show:

Dollar for dollar, your grants (FY20–24) land where the poverty rate runs at 15%, against an area that typically sits at 9%. 96% of your dollars go to grantees based in above-average-need neighborhoods. Most of your grants land in higher-need ZIPs.

area typical 9%UNIVERSITY OF MINNESOTA-DULUTH: $250k → 15%VOLUNTEER FLORIDA FOUNDATION INC: $25k → 19%NORTH CAROLINA DISASTER RELIEF FUND: $15k → 8%HENRY COUNTY AG IMPROVEMENT ASSOCIATION: $40k → 9%MIRACLE LEAGUE OF NEW ALBANY: $200k → 15%THE RECYCLING PARTNERSHIP: $50k → 4%FLORIDA DISASTER RELIEF FUND: $15k → 19%MIRACLE LEAGUE OF NEW ALBANY: $50k → 15%THE RECYCLING PARTNERSHIP: $50k → 4%PELOTONIA RIDE WEEKEND: $100k → 15%THE RECYCLING PARTNERSHIP: $50k → 4%PELOTONIA RIDE WEEKEND: $50k → 15%UNITED WAY: $50k → 15%UNITED WAY OF CENTRAL OHIO: $25k → 15%PELOTONIA: $10k → 15%NATIONWIDE CHILDREN'S: $3.0M → 15%THE COLUMBUS FOUNDATION (RAPID 5): $250k → 15%THE COLUMBUS FOUNDATION (RAPID 5): $50k → 15%THE NATURE CONSERVANCY: $167k → 15%THE NATURE CONSERVANCY: $167k → 15%JUNIOR ACHIEVEMENT OF CENTRAL OHIO: $40k → 15%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount

Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty linein the grantee’s ZIP, averaged from the tracts in that ZIP; grantee ZIP can differ from where services are delivered.

US grants placed by each grantee’s ZIP, which can differ from where services are actually delivered. Need from public data — U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA — shown as context about the area, never attributed to your giving.

03Your edge
repeat funding

Who you back again

Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.

20%of every dollar goes to organizations you’ve funded before.
$850k · 4 repeat orgs$3.5M to everyone else

4 repeat relationships — 1 still active in FY2024, 3 since wound down; 5 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

4
6

Total granted

$850k
$3.1M

Median revenue growth · since first grant

+15%
+217%

Still filing today

50%
67%

New vs renewed · share of each year

In FY2024, 23% of grant dollars renewed an existing relationship; $330k went to new ones.

50%100%’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’20’21’22’23’24
PhilanthropyAnimalsEnvironmentYouth DevelopmentEducationInternationalOther

First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.” Theme is the grantee’s IRS cause.

Backed again, and grew

  • TC
    THE COLUMBUS FOUNDATION (RAPID 5)
    2× · 2021–2023 · $300k
  • ML
    MIRACLE LEAGUE OF NEW ALBANY INC
    2× · 2020–2021 · $250k · revenue -72% · 89% of their budget
  • TR
    THE RECYCLING PARTNERSHIP INC
    3× · 2021–2023 · $150k · revenue +15%

Funded once

  • NC
    NATIONWIDE CHILDREN'S
    one grant, 2022 · $3.0M
  • UW
    UNITED WAY
    one grant, 2020 · $50k
  • HC
    HENRY COUNTY AG IMPROVEMENT ASSOCIATION
    one grant, 2022 · $40k · revenue -41%

Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent IRS filings.

04Your field

The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matchesthat aren’t grantees — a resemblance in what they say they do, not a recommendation.

1
Ohio United Way

To strengthen the capacity of United Ways across Ohio and to advance the common good for Ohioans.

Philanthropy
2
Jobsohio

To promote economic development, job creation, job retention, job training, workforce development, and the retention of current and recruitment of new business to ohio.

Employment
3
Ohio Business Roundtable

To harness the collective expertise of ohio's ceos to advocate for policies that improve ohio's economic competitiveness.

4
Philanthropy Ohio

To lead and equip ohio philanthropy to be effective partners for change in our communities.

Philanthropy
5
United Way of East Central Iowa

Unite the caring power of communities to invest in effective solutions to improve people's lives.

Philanthropy
6
Central Indiana Corporate Partnership Inc

Central indiana corporate partnership (cicp) is an alliance of indiana's business and research university leaders coming together to foster long-term prosperity for the region. cicp's mission is to transform the economy of indiana in order…

Community Improvement
7
American Flood Coalition Inc

To drive transformational adaptation to protect communities across the country from higher seas, stronger storms, and more frequent flooding.

Environment
8
National Association of Clean Water Agencies

Nacwa is the national voice of public clean water utilities, shaping water policy, convening a vibrant peer network, and empowering water leaders.

9
New York League of Conservation Voters

See schedule onylcv is a non-partisan policy making and political action organization that works to make environmental protection a top priority with elected officials, decision-makers and the voters by evaluating incumbent performance and…

10
Ohio Chamber of Commerce

As the state's leading business advocate and resource, the ohio chamber of commerce aggressively champions free enterprise, economic competitiveness and growth for the benefit of all ohioans.

11
University of Iowa Facilities Corporation

The university of iowa facilities corporation acquires and holds property for the benefit and use of the university of iowa.

12
Ohio State Bar Association

The ohio state bar association (the "association") is an unincorporated voluntary non-profit organization. the association was formed to promote justice and advance the interests of the legal profession.

For reference, the grantee most central to the portfolio’s shape is United Way of Central Ohio Inc and the most unlike its peers is Henry County Ag Improvement Association. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.

04the grantee network

10 grantees tracked through their own filings, 2017–2025.

Each one resolved to its own IRS returns and tracked year by year — your grant beside their revenue from every source. Association, dated; never a causal claim.

Counted here: distinct organizations you funded across 20172025, not grant rows in a single year — so this will not match the grant count on the cover. 10 of the 16 grantees resolved in that span have returns of their own we could reconcile; the rest are funded organizations whose filings we could not track year by year.

1
Load-bearing (≥25% of a budget)
1
Early backer (in before they grew)
10/10
Grantees still filing
4/10
Grew since you first funded

Where your money sits — by cause, then by grantee

NATIONWIDE CHILDREN'S — $3,000,000 · OtherNATIONWIDE CHILDREN'STHE NATURE CONSERVANCY — $333,334 · OtherTHE NATURE CONSERVANCYTHE COLUMBUS FOUNDATION (RAPID 5) — $300,000 · OtherTHE COLUMBUS FOUNDATION (RAPID 5)UNIVERSITY OF MINNESOTA-DULUTH — $250,000 · OtherUNIVERSITY OF MINNESOTA-DULUTHIndividual grant recipient — $150,000 · Other+2 more — $65,000 · OtherMIRACLE LEAGUE OF NEW ALBANY INC — $250,000 · Youth DevelopmentTHE RECYCLING PARTNERSHIP INC — $150,000 · EnvironmentVOLUNTEER FLORIDA FOUNDATION INC — $25,000 · PhilanthropyUNITED WAY OF CENTRAL OHIO INC — $25,000 · PhilanthropyUNITED WAY OF NORTH CAROLINA — $15,000 · PhilanthropyJunior Achievement of Central Ohio Inc — $40,000 · InternationalHENRY COUNTY AG IMPROVEMENT ASSOCIATION — $40,000 · AnimalsPELOTONIA — $10,000 · EducationKEEP OHIO BEAUTIFUL INC — $10,000 · Community Improvement
Other$4,098,334Youth Development$250,000Environment$150,000Philanthropy$65,000International$40,000Animals$40,000Education$10,000Community Improvement$10,000

Each org by its size and your share of it — top-left is where you’re load-bearing

25%50%75%100%$1.0M$10M$100Mgrantee revenue →↑ your share of their budgetTHE NATURE CONSERVANCY — $333,334 over 2y, 0.0% of budgetMIRACLE LEAGUE OF NEW ALBANY INC — $250,000 over 2y, 89% of budgetTHE RECYCLING PARTNERSHIP INC — $150,000 over 3y, 0.1% of budgetJunior Achievement of Central Ohio Inc — $40,000 over 1y, 0.7% of budgetHENRY COUNTY AG IMPROVEMENT ASSOCIATION — $40,000 over 1y, 9.4% of budgetVOLUNTEER FLORIDA FOUNDATION INC — $25,000 over 1y, 4.5% of budgetUNITED WAY OF CENTRAL OHIO INC — $25,000 over 1y, 0.1% of budgetUNITED WAY OF NORTH CAROLINA — $15,000 over 1y, 0.1% of budgetPELOTONIA — $10,000 over 1y, 0.1% of budgetKEEP OHIO BEAUTIFUL INC — $10,000 over 1y, 6.6% of budget
Go grantee by grantee — a decade per org, and how each moved after you funded them

A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.

Government reliance of your grantees

Every dot is one organization Ads Foundation funds. Left–right is the share of its income from government; up–down is the share from you. Bigger dots raise more. Filter to federal or a single department — and drag the year to watch it move.

2024
202122232425
no gov · 00%6%23%51%90%your share of their income ↑0%8%15%22%30%share of the org’s income from governmentmedian 2%
  • Volunteer Florida Foundation Inc2% of income from government
no gov moneyreceives it· size = income
0get no government money at all
4report government grants on their 990 we could not trace to a source (not plotted)
0rely on government for over half their income
⤢ axis zoomed · 0–30%
typical government reliance, FY2025

Government income is each org’s traced federal awards (USASpending — grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that your grant caused the public funding. Coverage is precision-first — a floor, not a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12–24 months.

On method. Every financial figure here is read directly from IRS e-file XML — your own 990/990-PF and the multi-year returns of the 16 grantees we resolved across every year we hold, several hundred filings in all (a different count from the grant rows on the cover, which are one fiscal year)— each linked to its source. Grantee achievements and outcomes are each organization’s own program-service reporting (Form 990, Part III); we read these as association with sustained funding — the foundation is one of several forces — suppress low-confidence name matches rather than guess, and say so where a figure rests on a single grant or filing. Not everything on this page is a filed figure, and the difference matters. Filed is what you reported on your return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears. How we build these →

Generated from your IRS Form 990-PF e-file return for fiscal year 2024, released 2024. Filings run roughly 12–24 months behind; figures are dated accordingly.

Source object · view filing

More from the funding graph