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30 for the Kids Inc at a glanceAlso receives grants: funding profile →

· Public charity

30 for the Kids Inc

To provide non-discriminational support to those in need and give back to the community at large through exercise and healthy living direct fundraising challenges where the proceeds are used to help children and families in need.

$246k
Granted FY2024still arriving
4
Grants FY2024still arriving
2
States reached
$107k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
05Through PlinthRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2019 to 2024.

International$962kYouth Development$393kHuman Services$250kPublic Safety & Disaster$109kHealth$39kAnimals$20k
02FY2024 · 4 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 4 grants below total $232,000, the rows itemized in this filing. The $245,925 headline is the total grant expense on the return; the other $13,925 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2024

  • $10k–50k1 grant · $25k
  • $50k–250k3 grants · $207k
$50,000
Median grant
2
States reached
$245k
Total assets
Largest grants
RecipientAmount
BRACE FOR IMPACT 46$107,000
GOLD STAR KIDS$50,000
LIFT FOR LIFE$50,000
MISSION318$25,000
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY19–23, $234k) land where the poverty rate runs at 14%, against an area that typically sits at 11%. 86% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 11%GUNS AND HOSES: $100k → 14%GUNS 'N HOSES: $34k → 11%GUNS AND HOSES: $100k → 14%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
04

Where the work is directed

The same grants placed two ways: where each recipient sits, and where its stated purpose sends the money.

About 60% of 30 for the Kids Inc’s grant dollars are earmarked for a different county than the recipient’s own address. By recipient address, 83% of the giving stays in MO; by stated purpose, 30%.

30 for the Kids Inclessmore of its giving
Placed by recipient address · 53% directed abroad (not shown)
How this is measured
Recipient view: each grant at its grantee’s ZIP, mapped to a county. Directed view: each grant at the county its stated purpose names, falling back to the recipient’s county when the purpose names no place; US grants only. A county shows only if it carries the top 95% of that view’s dollars. Purposes are read from the funder’s own 990 grant descriptions.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

80%of every dollar goes to organizations it has funded before.
$1.4M · 4 repeat orgs$361k to everyone else

Grantees it renews have grown median revenue +38% since the first grant, against +32% for those funded once.

4 repeat relationships: 3 still active in FY2024, 1 since wound down; 1 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

4
6

Total granted

$1.4M
$311k

Median revenue growth · since first grant

+38%
+32%

Still filing today

100%
83%

New vs renewed · share of each year

In FY2024, 78% of grant dollars renewed an existing relationship; $50k went to new ones.

50%100%’19’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’19’20’21’22’23’24
Human ServicesInternationalYouth DevelopmentPhilanthropyHealthOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • BF
    Brace for Impact 46 Inc
    6× · 2019–2024 · $942k · revenue -14%
  • LF
    Lift for Life Gym Inc
    4× · 2020–2024 · $225k · revenue +49%
  • G'
    GUNS 'N HOSES FOUNDATION
    2× · 2022–2023 · $200k · revenue +38% · 35% of their budget

Funded once

  • TC
    THE COVERING HOUSEgraduated
    one grant, 2020 · $150k · revenue +182%
  • TB
    THE BACKSTOPPERS INC FKA POLICEMEN & FIREMEN FUND OF ST LOUIS
    one grant, 2021 · $75k · revenue -19%
  • SL
    St Louis Guns N Hoses Boxing Associationgraduated
    one grant, 2019 · $34k · revenue +32%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Stand & Fight Foundation
Philanthropy
2
Homes for Heroes Foundation
Housing & Shelter
3
Shoot Down Kids Cancer Foundation
Health
4
Stuntmens Association Foundation
—
5
Ggs Family Foundation
Philanthropy
6
Staunton Police Foundation
Crime & Legal
7
Forgotten Heroes Foundation
Human Services
8
Warrior Kids Foundation
Health
9
Homes Fit for Heroes Inc
Health
10
Jessica's Love Foundation
Philanthropy
11
Sbh Family Foundation
Philanthropy
12
The Stefanski Family Foundation
—
How this is measured
The grantee most central to the portfolio’s shape is The Backstoppers Inc Fka Policemen & Firemen Fund of St Louis; the most unlike its peers is Strider Charitable Foundation. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
05the grantee network

10 grantees tracked through their own filings, 2017–2026.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2026, not grant rows in a single year, so this will not match the grant count on the cover. 10 of the 11 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

2
Load-bearing (≥25% of a budget)
2
Early backer (in before they grew)
10/10
Grantees still filing
7/10
Grew since first funded

Where the money sits, by cause and then by grantee

Brace for Impact 46 Inc: $941,500 · InternationalBrace for Impact 46 IncMISSION318: $45,000 · InternationalGUNS 'N HOSES FOUNDATION: $200,000 · Human ServicesGUNS 'N HOSES FOUNDATIONTHE COVERING HOUSE: $150,000 · Human ServicesTHE COVERING HOUSEAMERICAS GOLD STAR FAMILIES: $50,000 · Human ServicesAMERICAS GOLD STAR FAMILIESSt Louis Guns N Hoses Boxing Association: $33,566 · Human ServicesSt Louis Guns N Hoses Boxin…Lift for Life Gym Inc: $225,000 · Youth DevelopmentLift for Life …THE BACKSTOPPERS INC FKA POLICEMEN & FIREMEN FUND OF ST LOUIS: $75,000 · OtherALL KIDS BIKE: $18,000 · OtherSTRIDER CHARITABLE FOUNDATION: $20,000 · PhilanthropyJessie Rees Foundation: $13,951 · Health
International$986,500Human Services$433,566Youth Development$225,000Other$93,000Philanthropy$20,000Health$13,951

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10Mgrantee revenue →↑ funder's share of their budgetBrace for Impact 46 Inc: $941,500 over 6y, 20% of budgetLift for Life Gym Inc: $225,000 over 4y, 9.6% of budgetGUNS 'N HOSES FOUNDATION: $200,000 over 2y, 35% of budgetTHE COVERING HOUSE: $150,000 over 1y, 8.2% of budgetTHE BACKSTOPPERS INC FKA POLICEMEN & FIREMEN FUND OF ST LOUIS: $75,000 over 1y, 0.7% of budgetAMERICAS GOLD STAR FAMILIES: $50,000 over 1y, 40% of budgetMISSION318: $45,000 over 2y, 6.6% of budgetJessie Rees Foundation: $13,951 over 1y, 0.3% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

St Louis Community Fo…The Pfizer Foundation…The Blackbaud Giving …Network for GoodDonor Advised Charita…American Online Givin…Fidelity Investments …Amazonsmile Foundation
St Louis Community Foundation IncMO13.3× affinity4 shared granteesties to 7 of 7Hover any node to trace its alignments.Compare side by side →

Open a dossier: St Louis Community Foundation Inc · The Pfizer Foundation Inc · The Blackbaud Giving Fund · Network for Good · Donor Advised Charitable Giving Inc · American Online Giving Foundation Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization 30 for the Kids Inc funds: left to right is the share of its income from government, bottom to top the share from 30 for the Kids Inc. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%6%25%56%100%funder's share of their income ↑0%1%3%4%5%share of the org’s income from government →
    no gov moneyreceives it· size = income
    0get no government money at all
    2report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    ⤢ axis zoomed · 0–5%
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.
    05Through Plinth

    Warm introductions · Powered by PlinthPlus

    How do I get to 30 for the Kids Inc?

    Find your warmest path to 30 for the Kids Inc through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

    Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 11 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

    Play a game based on 30 for the Kids’ filings →

    More from the funding graph

    The unnamed billions
    grants reported with no recipient in the public record
    The regranting layer
    51% of grant dollars land in the regranting layer
    The DAF merry-go-round
    $9.7B circulates between donor-advised funds
    The endowment market
    who holds foundation money, and what just moved
    The camps
    funders cluster by geography, not ideology
    By state
    where grant money is based, and what stays home