California · Nonprofit
VISIT SANTA BARBARA
VISIT SANTA BARBARA (California) receives grants from 1 organization whose IRS filings report $5,000 to it, the largest being PAISLEY FOUNDATION INC ($5,000). 0 of them have funded it in more than one year.
- Revenue FY2025
- $11M
- Funders on record
- 1
- Grants received
- $5k
- Net assets
- $1.2M
What Visit Santa Barbara does
Mission
We stimulate new overnight travel to santa barbara south coast through advertising, content marketing, travel media relationships, meetings promotions, and travel trade development.
As stated on its FY2025 Form 990.
Programs
Our marketing campaigns are comprised of two primary divisions: leisure travel advertising, and content marketing. The first is targeted to likely travelers in key california and direct flight markets using print and digital advertising. The latter provides richer storytelling to encourage travelers to plan an overnight trip to the santa barbara south coast. Primary elements of our content marketing include social media stories, trip planning ideas such as business listings and itineraries on santabarbaraca.com and distribution of our 200 page visitor magazine.
Public relations is responsible for generating non-paid publicity that inspires travel to our region. Tactics include pitching stories to national and international journalists and editors, hosting visiting travel writers who are on assignment, and providing assets such as photography and fact checking.
Sales is comprised of two divisions: group sales and travel trade sales. The first seeks to attract groups of 10 or more for meetings, conferences, incentive travel etc. The latter works with travel agents and tour operators to book packaged and independent travel to santa barbara. Common tactics for both divisions include sales missions, site inspections and trade show exhibitions across the u.s. And select international markets.
The 3 programs described on its FY2024 Form 990, listed largest first by expense.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $2.3M to $4.6M (+101%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 94% · 2018 95% · 2019 95% · 2020 96% · 2021 28% · 2022 23% · 2023 10% · 2024 9% · 2025 9%. Grants only. Government contracts and fees sit inside program revenue.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Katherine Janega-Dykes
President/CEO
As listed on its FY2025 Form 990.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
From the IRS filings of VISIT SANTA BARBARA’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
VISIT SANTA BARBARA draws 100% of its grant income from funders outside California, across 1 state in all.
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Organizations like VISIT SANTA BARBARA
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Governance
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for VISIT SANTA BARBARA: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds VISIT SANTA BARBARA?
- VISIT SANTA BARBARA (California) receives grants from 1 organization whose IRS filings report $5,000 to it, the largest being PAISLEY FOUNDATION INC ($5,000). 0 of them have funded it in more than one year.
- How many funders does VISIT SANTA BARBARA have?
- IRS filings report 1 organization giving $5,000 in grants to VISIT SANTA BARBARA.
- Who is the largest funder of VISIT SANTA BARBARA?
- PAISLEY FOUNDATION INC is the largest funder on record, with $5,000 in grants. The full list of funders is on this page.
- How can an organization like VISIT SANTA BARBARA find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Visit Santa Barbara →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing