California · Nonprofit
SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU
SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU (California) receives grants from 1 organization whose IRS filings report $20,600 to it, the largest being PASO ROBLES DESTINATION DBA TRAVEL PASO ($20,600). 1 of them have funded it in more than one year.
- Revenue FY2025
- $9.3M
- Funders on record
- 1
- Grants received
- $21k
- Net assets
- $5.0M
What San Luis Obispo County Visitors and Conference Bureau does
Mission
Inspire travel and foster our unique experiences to create life-long ambassadors and economic growth for san luis obispo county.
As stated on its FY2025 Form 990.
Programs
On its FY2024 return the organization reported starting a significant new program and a significant change in how it conducts a program.
See descriptions on form 990 page 2.
Its own explanation, from Schedule O of that return (Part III, line 2).
The organization carries on short term programs and initiatives such as local marketing campaigns and research/studies to improve economic growth for san luis obispo county.
Its own explanation, from Schedule O of that return (Part III, line 3).
In fy 25, visit slo cal deepened our insight into visitors' perceptions through comprehensive ethnographic research, which informed the creation of our new slo cal hero brand campaign, "turns well taken." this campaign will capture the unique pace of our region, where every turn can bring delightful, unexpected moments.
Our small but dynamic san luis obispo county regional airport (sbp) shattered records, handling 746,764 passengers, a 13% increase. Over the past decade, passenger traffic has grown by 144%. We collaborated with sbp on a "last mile" survey to identify the challenges in connecting travelers from the airport to accommodations. This study will inform work being done in the new fiscal year to identifying potential solutions. Additionally, we've made strides in advancing a tourism industry workforce strategy aimed at inspiring the next generation by convening a working group with leaders across slo cal.
Through our partnership with visit california, we launched the tourism exchange, making slo cal experiences bookable online and broadening both domestic and international business opportunities.as we conclude fy 25, our commitment to stewardship, authenticity, inclusion and excellence remains steadfast values that define visit slo cal. With your continued support, we eagerly anticipate building on our successes and elevating slo cal as a sought-after destination for travelers worldwide.
The 3 programs described on its FY2024 Form 990, listed largest first by expense.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $2.3M to $5.9M (+156%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 99% · 2018 98% · 2019 96% · 2020 97% · 2022 2%. Grants only. Government contracts and fees sit inside program revenue.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Cathy Cartier
Cmo & incoming CEO/pres
Board chair
Mark Eads
Chair
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2023 and FY2024, and between the FY2024 and FY2025 filings.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
From the IRS filings of SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
100% of SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU's grant income comes from California funders.
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Organizations like SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Governance
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU?
- SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU (California) receives grants from 1 organization whose IRS filings report $20,600 to it, the largest being PASO ROBLES DESTINATION DBA TRAVEL PASO ($20,600). 1 of them have funded it in more than one year.
- How many funders does SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU have?
- IRS filings report 1 organization giving $20,600 in grants to SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU, 1 of which have funded it in more than one year.
- Who is the largest funder of SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU?
- PASO ROBLES DESTINATION DBA TRAVEL PASO is the largest funder on record, with $20,600 in grants. The full list of funders is on this page.
- How can an organization like SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds San Luis Obispo County Visitors and Conference Bureau →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing