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California · Nonprofit

TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY

TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY (California) receives grants from 1 organization whose IRS filings report $7,500 to it, the largest being Sonora Area Foundation ($7,500). 0 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$1.8M
Funders on record
1
Grants received
$8k
Net assets
$1.4M
0/1 repeat funderspeak grant-dependency 1%
01What it does

What Tuolumne County Visitors Bureau Inc Dba Visit Tuolumne County does

Mission

Tuolumne county visitors bureau incorporated (tcvb), dba visit tuolumne county (vtc) is a nonprofit mutual benefit corporation, organized november 23, 1983, under the laws of the state of california and under section 501 (c) (6) of the internal revenue code and operates under the name tuolumne county visitors bureau. Tcvb was formed by an organizing committee consisting of the tuolumne county lodging association, the tuolumne county chamber of commerce, the highway 120 assocation, and the sonora pass vacationland association. Tcvb is the designated destination marketing organization for promoting tuolumne county to visitors on a regional, statewide, national and global level with a focus on historical towns, four-season recreation, arts and theater, farms and wineries, restaurants and shops and accommodations. The tcvb is home to the tuolumne county film commission. The tcvb is not only key to economic growth but also economic recovery following local disasters (I.e. Wildfires, floods,

As stated on its FY2025 Form 990.

Program

  1. The 2024 - 2025 annual report highlights the following accomplishments:-in 2024, travel spending in tuolumne county grew to $307.8 million the countys travel industry supported approximately 2,700-sonora selfie trail was launched in december 2023 and continues to be popular for visitors to the area. The sonora selfie trail is a curated mobile passport that leads participants to selfie spots within the city of sonora. This is an interactive and enticing way to attract visitors and encourages longer visitation.-vtc continued to promote the tuolumne county craft beverage trail and the craft burger trail promoting an increase in customers to our partners in their off-peak business hours.-vtc continued the fuel your journey campaign aimed to boost overnight stays during the slower times of the year by offering free gas cards to visitors who stayed at least two nights at a vtc partner hotel, rv park or campground during january or february. -annual travel guide: vtc creates and distributes the official tuolumne county travel guide, which, along with the vtc website, forms the foundation of our marketing efforts. 75,000 copies are printed annually and distributed at various bay area…

The program described on its FY2024 Form 990.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($1.2M) Expenses 100 ($1.0M) Net assets 100 ($660k)2018 Revenue 109 ($1.3M) Expenses 126 ($1.3M) Net assets 112 ($741k)2019 Revenue 114 ($1.4M) Expenses 118 ($1.2M) Net assets 146 ($965k)2020 Revenue 122 ($1.5M) Expenses 120 ($1.2M) Net assets 193 ($1.3M)2021 Revenue 88 ($1.1M) Expenses 92 ($928k) Net assets 218 ($1.4M)2022 Revenue 146 ($1.8M) Expenses 195 ($2.0M) Net assets 193 ($1.3M)2023 Revenue 150 ($1.8M) Expenses 193 ($1.9M) Net assets 178 ($1.2M)2024 Revenue 153 ($1.9M) Expenses 163 ($1.6M) Net assets 223 ($1.5M)2025 Revenue 144 ($1.8M) Expenses 182 ($1.8M) Net assets 214 ($1.4M)
'17'18'19'20'21'22'23'24'25
Revenue (144)Expenses (182)Net assets (214)

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2019 to 2020, from $1.2M to $1.5M (+23%).

$908k
$998k
$1.2M
$1.5M
$1.7M
$1.6M
$1.4M
$1.7M
$1.6M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2021 2% · 2022 0%. Grants only. Government contracts and fees sit inside program revenue.

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 9 reported years ran a deficit.

$228k
’17
$81k
’18
$224k
’19
$303k
’20
$163k
’21
−$168k
’22
−$99k
’23
$247k
’24
−$54k
’25
7.1
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Lisa Mayo

President & CEO

Board chair

Ryan Reis

Chairman

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed141412131312131314
Joined·+3+2+2+1+5+4+2+3
No longer listed·34116322
03Who funds it

Who funds it, year by year

Grant support over time, funder by funder — shade shows the grant size each year.

Funder
'21
total
funders
1

1 of 1 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

100% of TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Too little is directly attributable to place on a map.

Funder states come from each funder’s own filing. $8k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Organizations like TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In California

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

99% of spending goes to programs.

Program 99%Management 1%Fundraising 0%

Governance

13
board members
100%
independent
✓Conflict-of-interest policy–Whistleblower policy–Document retention✓Board reviewed the 990–Audited financials

Footprint & structure

Files a return copy in 1 state

CA

Screen this organization

A dated, signed PDF of the compliance screen for TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY?
TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY (California) receives grants from 1 organization whose IRS filings report $7,500 to it, the largest being Sonora Area Foundation ($7,500). 0 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY have?
IRS filings report 1 organization giving $7,500 in grants to TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY.
Who is the largest funder of TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY?
Sonora Area Foundation is the largest funder on record, with $7,500 in grants. The full list of funders is on this page.
How can an organization like TUOLUMNE COUNTY VISITORS BUREAU INC DBA VISIT TUOLUMNE COUNTY find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Tuolumne County Visitors Bureau Inc Dba Visit Tuolumne County →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing