New York · Nonprofit
FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC
FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC (New York) receives grants from 1 organization whose IRS filings report $108,311 to it, the largest being Yates County Chamber of Commerce Inc ($108,311). 1 of them have funded it in more than one year.
- Revenue FY2025
- $680k
- Funders on record
- 1
- Grants received
- $108k
- Net assets
- $203k
What Finger Lakes Wine Country Tourism Marketing Association Inc does
Mission
The mission of the organization is to establish finger lakes wine country as the top-of-mind brand with a vision that the potential visitor will have a clear image of finger lakes wine country, what it offers, and how to participate in its experiences.
As stated on its FY2025 Form 990.
Programs
In 2025, the organization implemented a multifaceted integrated marketing program aimed at increasing awareness of the finger lakes wine country brand. In 2025, finger lakes wine country launched a newly redesigned website, providing a fresh, user-focused platform to inspire travel across the five-county region of chemung, schuyler, steuben, tioga, and yates. The site features enhanced trip-planning content, including curated itineraries, partner listings, and a comprehensive, region-wide events calendar that highlights experiences across all five counties. Website engagement remains a key performance indicator for the flwc brand, with increased pages per visit and strong user interaction signaling high intent among potential visitors and reinforcing the site's role as a primary driver of travel planning and regional awareness.
The brand's social media channels saw continued growth in 2025. The finger lakes wine country facebook audience grew to over 80.8k followers, with strong increases in reach, engagement, and shares year over year. Instagram continued to be a leading platform, growing to approximately 22.2k followers with an increase of 2,000 new followers in 2025. Finger lakes wine country also expanded its presence on tiktok, reaching approximately 2,900 followers and generating over 300k views in 2025, reinforcing its role as a key discovery platform for new audiences.
The organization administered a targeted media buy to build awareness of the finger lakes wine country brand in 2025. The campaign ran from april through august in the target markets of philadelphia, harrisburg, and buffalo. The goal of the campaign was to drive traffic to the finger lakes wine country website (www.fingerlakeswinecountry.com). Cumulative across all channels, the campaign generated over 30.3 million impressions. Website traffic in 2025 totaled 277,020 sessions, reflecting a strategic shift toward higher-quality, intent-driven visitation despite lower overall volume. The organization's email marketing program continued to perform strongly, with an average open rate of 34.4% and a 3.0% click-through rate, and total clicks increased by 31% year over year, indicating increased engagement and travel planning interest among subscribers.
The 3 programs described on its FY2025 Form 990, listed largest first by expense.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $397k to $258k (−35%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 16%. Grants only. Government contracts and fees sit inside program revenue.
100% of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (62% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Board chair
Rick Pirozzolo
Chair
As listed on its FY2025 Form 990.
Who funds it, year by year
2021 → 2022: the base held at 1 funder, grant income rose $48k → $61k.
From the IRS filings of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
100% of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC's grant income comes from New York funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC's funding has concentrated — grant income rose while the number of funders held roughly flat.
this organization peer median middle 50% of peers· 7,175 community improvement nonprofits $100k–$1M, FY2025
Organizations like FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New York
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Governance
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC?
- FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC (New York) receives grants from 1 organization whose IRS filings report $108,311 to it, the largest being Yates County Chamber of Commerce Inc ($108,311). 1 of them have funded it in more than one year.
- How many funders does FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC have?
- IRS filings report 1 organization giving $108,311 in grants to FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC, 1 of which have funded it in more than one year.
- Who is the largest funder of FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC?
- Yates County Chamber of Commerce Inc is the largest funder on record, with $108,311 in grants. The full list of funders is on this page.
- How can an organization like FINGER LAKES WINE COUNTRY TOURISM MARKETING ASSOCIATION INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Finger Lakes Wine Country Tourism Marketing Association →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing