Illinois · Nonprofit
THE KINDNESS CAMPAIGN
THE KINDNESS CAMPAIGN (Illinois) receives grants from 11 organizations whose IRS filings report $658,451 to it, the largest being THE ALLSTATE FOUNDATION ($200,000). 5 of them have funded it in more than one year.
- Revenue FY2024
- $3.3M
- Funders on record
- 11
- Grants received
- $658k
- Net assets
- $519k
What The Kindness Campaign does
Mission
Empower people to lead change in their community by advancing community health, youth leadership, workforce development, and neighborhood opportunity.
As stated on its FY2024 Form 990.
Programs
Health equity: health is our commitment to reduce and eliminate disparities in health and in its determinants, including social determinants. Nutrition, healthcare access, everyone against racism, public safety.
$2,657,704 spent87% of program spendingPublic equity: is our commitment to fairness and justice in the formulation of public policy, distribution of public services, implementation of public policy and management of all institutions serving the public directly or by contract. Ownership & investments, creating a welcoming community, financial empowerment, civic leadership.
$288,864 spent9% of program spendingWorkforce equity: is our commitment to a labor market in which bias income gaps are eliminated, all jobs are good careers and everyone who wants to work has access to self-supporting and family supporting employment. Career training, career counseling, career placement assistance, youth employment.
$31,595 spent1% of program spendingEducation equity: is our commitment to practices, policies and procedures at the school and district level to achieve academic fairness, inclusion and matriculation for every student. This provides students with the resources, teachers, interventions and supports they need to be successful. Service learning, social & emotional learning, tutoring, out of school activities.
$64,012 spent2% of program spending
The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $3,042,175.
The organization over time
Each line starts at 100 in 2019, so what you read is the shape rather than the size: 150 means half as much again as 2019, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $459k to $832k (+81%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 26% · 2022 32% · 2023 23% · 2024 20%. Grants only. Government contracts and fees sit inside program revenue.
100% of THE KINDNESS CAMPAIGN’s revenue is contributions — more reliant on donations than three-quarters of its peers (88% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 6 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Christopher Watts
Chief executive officer
As listed on its FY2024 Form 990.
Who funds it, year by year
2021 → 2023: the base narrowed from 4 funders to 3 funders, grant income fell $247k → $36k.
5 of 11 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 45% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of THE KINDNESS CAMPAIGN’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
THE KINDNESS CAMPAIGN leans on a few funders — its largest provides 30% of grant income and the top three 67%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
67% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund THE KINDNESS CAMPAIGN.
Largest funder’s share by year: 2021 81% · 2022 58% · 2023 70% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
95% of THE KINDNESS CAMPAIGN's grant income comes from Illinois funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $296k arriving through sponsors registered in 5 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
THE KINDNESS CAMPAIGN has grown faster than three-quarters of the 2,187 environment nonprofits its size.
this organization peer median middle 50% of peers· 2,187 environment nonprofits $1M–$10M, FY2024
Organizations like THE KINDNESS CAMPAIGN
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Illinois
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
93% of spending goes to programs.
Governance
Public support
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for THE KINDNESS CAMPAIGN: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds THE KINDNESS CAMPAIGN?
- THE KINDNESS CAMPAIGN (Illinois) receives grants from 11 organizations whose IRS filings report $658,451 to it, the largest being THE ALLSTATE FOUNDATION ($200,000). 5 of them have funded it in more than one year.
- How many funders does THE KINDNESS CAMPAIGN have?
- IRS filings report 11 organizations giving $658,451 in grants to THE KINDNESS CAMPAIGN, 5 of which have funded it in more than one year.
- Who is the largest funder of THE KINDNESS CAMPAIGN?
- THE ALLSTATE FOUNDATION is the largest funder on record, with $200,000 in grants. The full list of funders is on this page.
- How can an organization like THE KINDNESS CAMPAIGN find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Illinois. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Kindness Campaign →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2019–2024), and the filings of 11 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing