New York · Nonprofit
Simply Put Inc
Simply Put Inc (New York) receives grants from 6 organizations whose IRS filings report $752,000 to it, the largest being NEW VENTURE FUND ($500,000). 0 of them have funded it in more than one year, and 68% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2021
- $9k
- Funders on record
- 6
- Grants received
- $752k
- Net assets
- $55k
What Simply Put Inc does
Mission
Simply Put is a social impact publishing, programming, and distribution non-profit that reaches parents from neglected and traditionally marginalized communities in the US and around the world with critical information and innovative learning opportunities. Our mission is to give adults tools, skills and opportunities to make positive change for themselves, their children and their communities. Listening, learning and creating with parents, providers, experts and communities we together produce books, media and programming that fill gaps in the way educators, healthcare and social service providers support Americas most marginalized families. Simply Put creates "Engaged Learning Experiences" with and for adults during the transformative moments of pregnancy and parenthood. Because these graphic, friendly and enjoyable parenting books, videos and tech are written and illustrated by parents from diverse communities, they address our audiences authentic experiences, concerns, strengths an
As stated on its FY2021 Form 990-EZ.
Program
Programming: WE COUNT! The 2020 Census Campaign Simply Puts WE COUNT! Campaign reached 600,000 families in person and online across the country - with books, educational materials, programming and events available in 15 languages. Patterson New Jersey was counted in the 2020 Census, and has been re-designated as a Class One City. Patterson had been undercounted in the 2010 Census, especially among immigrant communities just barely missing designation as a Class One city. Repercussions of this undercount included a loss of political power and ten years of significant underfunding for government programs that directly affected children and families. The WE COUNT! Campaign began as a small intervention planned for Patterson, New Jersey funded by the Taub Foundation and other local funders to address this undercount. By the end of the Census, the WE COUNT! Campaign was adopted by thousands of community-based, county, city and state-wide organizations and government agencies across the country. Statewide early childhood programs in New York NJ, California and the US Virgin Islands customized their book and programming with support from Simply Put. New Products included: The WE COUNT…
The first program described on its most recent Form 990-EZ.
The organization over time
Each line starts at 100 in 2019, so what you read is the shape rather than the size: 150 means half as much again as 2019, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $541k to $55k (−90%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
0% of Simply Put Inc’s revenue is contributions — more earned-revenue than three-quarters of its peers (100% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 3 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Who funds it, year by year
2019 → 2020: the base broadened from 1 funder to 4 funders, grant income rose $7k → $720k.
2 of 6 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 68% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of Simply Put Inc’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
Simply Put Inc leans on a few funders — its largest provides 66% of grant income and the top three 96%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
68% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund Simply Put Inc.
Largest funder’s share by year: 2019 100% · 2020 69% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
68% of Simply Put Inc's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $242k that is directly attributable, 97% of it comes from New York funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $510k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
Simply Put Inc's revenue fell 97% between 2019 and 2021.
this organization peer median middle 50% of peers· 9,085 health nonprofits under $100k, FY2021
Organizations like Simply Put Inc
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New York
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Public support
78%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 2 states
Screen this organization
A dated, signed PDF of the compliance screen for Simply Put Inc: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds Simply Put Inc?
- Simply Put Inc (New York) receives grants from 6 organizations whose IRS filings report $752,000 to it, the largest being NEW VENTURE FUND ($500,000). 0 of them have funded it in more than one year, and 68% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does Simply Put Inc have?
- IRS filings report 6 organizations giving $752,000 in grants to Simply Put Inc.
- Who is the largest funder of Simply Put Inc?
- NEW VENTURE FUND is the largest funder on record, with $500,000 in grants. The full list of funders is on this page.
- How can an organization like Simply Put Inc find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Simply Put →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2021 (financials across 2019–2021), and the filings of 6 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing