California · Nonprofit
Simple Heart Initiative
Simple Heart Initiative (California) receives grants from 6 organizations whose IRS filings report $636,888 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($266,000). 2 of them have funded it in more than one year, and 95% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2024
- $263k
- Funders on record
- 6
- Grants received
- $637k
- Net assets
- $362k
What Simple Heart Initiative does
Mission
educate the public re: environmentalism and animal cruelty.
As stated on its FY2024 Form 990.
Programs
Legal Education and Advocacy: The Simple Heart Initiative provided representation or support for activists in numerous high impact legal matters including communications consulting and support direct trial advocacy and jury consulting. Representative cases include animal cruelty cases at factory farms experimentation facilities and involving animal sanctuaries.
$157,900 spent59% of program spendingCommunications: The Simple Heart Initiative produced or assisted in the production of narrative content - both video and written - that cumulatively received tens of millions of views. Over 50 videos and written pieces were created and published on various platforms. This content focused on educating the public about animal cruelty in various industries.
$80,148 spent30% of program spendingTraining: The Simple Heart trained over 150 people in its all-day investigative training and also provided follow-up support for advocates with particular interest in learning about approaches to addressing animal cruelty. The majority of this work is done by volunteers.
$31,213 spent12% of program spendingOther program services, not described on the e-filed return.
$0 spent0% of program spending
The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $269,261.
The organization over time
Each line starts at 100 in 2022, so what you read is the shape rather than the size: 150 means half as much again as 2022, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $93k to $375k (+305%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
100% of Simple Heart Initiative’s revenue is contributions — more reliant on donations than three-quarters of its peers (86% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 3 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Who funds it, year by year
2022 → 2023: the base broadened from 1 funder to 3 funders, grant income rose $34k → $289k.
5 of 6 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 95% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $68k from one payer (the payer shares this organization's board, largest Direct Action Everywhere). These are real filings, and they are not money Simple Heart Initiative raised.
From the IRS filings of Simple Heart Initiative’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
Simple Heart Initiative leans on a few funders — its largest provides 42% of grant income and the top three 87%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund Simple Heart Initiative.
Largest funder’s share by year: 2022 100% · 2023 46% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
95% of Simple Heart Initiative's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $34k that is directly attributable, 100% of it comes from funders outside California, across 1 state.
Funder states come from each funder’s own filing. $603k arriving through sponsors registered in 5 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
Simple Heart Initiative holds deeper cash reserves than three-quarters of the 6,435 animals nonprofits its size.
this organization peer median middle 50% of peers· 6,435 animals nonprofits $100k–$1M, FY2024
Organizations like Simple Heart Initiative
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
100% of spending goes to programs.
Governance
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for Simple Heart Initiative: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds Simple Heart Initiative?
- Simple Heart Initiative (California) receives grants from 6 organizations whose IRS filings report $636,888 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($266,000). 2 of them have funded it in more than one year, and 95% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does Simple Heart Initiative have?
- IRS filings report 6 organizations giving $636,888 in grants to Simple Heart Initiative, 2 of which have funded it in more than one year.
- Who is the largest funder of Simple Heart Initiative?
- FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $266,000 in grants. The full list of funders is on this page.
- How can an organization like Simple Heart Initiative find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Simple Heart Initiative →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2022–2024), and the filings of 6 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing