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New York · Nonprofit

RETHINK THE CONVERSATION LTD

RETHINK THE CONVERSATION LTD (New York) receives grants from 9 organizations whose IRS filings report $160,401 to it, the largest being THE GOLDMAN SACHS CHARITABLE GIFT FUND ($115,000). 7 of them have funded it in more than one year, and 72% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$82k
Funders on record
9
Grants received
$160k
Net assets
$155k
7/9 repeat funderspeak grant-dependency 64%
01What it does

What Rethink the Conversation Ltd does

Mission

Rethink the conversation is a nonprofit public awareness group focused on issues of serious concern -- such as mental health and suicide -- that have been tinged by stigma, misinformation, lack of attention or indifference.

As stated on its FY2024 Form 990-EZ.

Program

  1. Signature programs include: cope with suicide loss; care for the caregiver (for professionals who have experienced a personal loss); conversation masterclass (guidance in best practices for bereavement support group facilitation); and talking outloud: teens & suicide loss, a conversation (documentary focused on teens).

    $117,360 spent
    100% of program spending

The program described on its FY2023 Form 990-EZ. Program spending in total: $117,360.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($60k) Expenses 100 ($48k) Net assets 100 ($52k)2018 Revenue 242 ($146k) Expenses 201 ($97k) Net assets 194 ($101k)2019 Revenue 154 ($92k) Expenses 147 ($70k) Net assets 236 ($123k)2020 Revenue 94 ($56k) Expenses 33 ($16k) Net assets 314 ($164k)2021 Revenue 162 ($97k) Expenses 36 ($17k) Net assets 468 ($244k)2022 Revenue 252 ($151k) Expenses 271 ($130k) Net assets 509 ($265k)2023 Revenue 162 ($97k) Expenses 281 ($134k) Net assets 438 ($229k)2024 Revenue 137 ($82k) Expenses 326 ($156k) Net assets 297 ($155k)
'17'18'19'20'21'22'23'24
Revenue (137)Expenses (326)Net assets (297)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $164k to $244k (+49%).

$53k
$101k
$124k
$164k
$244k
$266k
$237k
$158k
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

82% of RETHINK THE CONVERSATION LTD’s revenue is contributions — more donation-reliant than the typical peer (78% for the typical peer).

This organization
Typical peer · 18,808 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 8 reported years ran a deficit.

$12k
’17
$49k
’18
$22k
’19
$40k
’20
$80k
’21
$22k
’22
−$37k
’23
−$74k
’24
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 3 funders to 6 funders, grant income rose $2k → $16k.

2 of 9 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 72% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of RETHINK THE CONVERSATION LTD’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

RETHINK THE CONVERSATION LTD leans on a few funders — its largest provides 72% of grant income and the top three 94%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

75% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund RETHINK THE CONVERSATION LTD.

72%
largest funder
94%
top three
~2
effective funders

Largest funder’s share by year: 2017 56% · 2018 84% · 2019 86% · 2020 84% · 2021 81% · 2022 96% · 2023 61% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

43% of RETHINK THE CONVERSATION LTD's funders are still giving 3 years after their first grant; 78% give in more than one year at all.

first grant+1y+2y+3y+4y+5y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

72% of RETHINK THE CONVERSATION LTD's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $45k that is directly attributable, 89% of it comes from funders outside New York, across 6 states.

IL
NY
CT
CA
DE
NC

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
New York out of state home

Funder states come from each funder’s own filing. $115k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

RETHINK THE CONVERSATION LTD has grown faster than half of the 14,550 arts & culture nonprofits its size.

Operating margin−90% · bottom quartile
Revenue growth (annualized)5% · above the median

this organization peer median middle 50% of peers· 14,550 arts & culture nonprofits under $100k, FY2024

Organizations like RETHINK THE CONVERSATION LTD

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Public support

50%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

NY

Screen this organization

A dated, signed PDF of the compliance screen for RETHINK THE CONVERSATION LTD: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds RETHINK THE CONVERSATION LTD?
RETHINK THE CONVERSATION LTD (New York) receives grants from 9 organizations whose IRS filings report $160,401 to it, the largest being THE GOLDMAN SACHS CHARITABLE GIFT FUND ($115,000). 7 of them have funded it in more than one year, and 72% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does RETHINK THE CONVERSATION LTD have?
IRS filings report 9 organizations giving $160,401 in grants to RETHINK THE CONVERSATION LTD, 7 of which have funded it in more than one year.
Who is the largest funder of RETHINK THE CONVERSATION LTD?
THE GOLDMAN SACHS CHARITABLE GIFT FUND is the largest funder on record, with $115,000 in grants. The full list of funders is on this page.
How can an organization like RETHINK THE CONVERSATION LTD find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Rethink the Conversation Ltd →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 9 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing