California · Nonprofit
PUSHING FOR PINK
PUSHING FOR PINK (California) receives grants from 4 organizations whose IRS filings report $160,800 to it, the largest being GUESS FOUNDATION ($125,000). 1 of them have funded it in more than one year.
- Revenue FY2024
- $44k
- Funders on record
- 4
- Grants received
- $161k
- Net assets
- $68k
What Pushing for Pink does
Mission
Our goal is to wash away the feelings of separation and loneliness that come with watching someone you love battle cancer. Our method is to host fundraising events in celebration of loved ones who have won, lost or are currently battling breast cancer.
As stated on its FY2024 Form 990.
Program
Pushing for Pink is a 501 (c)(3) tax-exempt non-profit organization founded by gary rogers and mathew matthews. In 2015 p4p was created in an attempt to nurture the growth of breast cancer awareness and philanthropy amongst young adults, starting with our own community of skateboarders. Our goal is to wash away the feelings of separation and loneliness that come with watching someone you love battle cancer. Our method is to host fundraising events in celebration of loved ones who have won, lost or are currently battling breast cancer.
$26,078 spent100% of program spending
The program described on its FY2024 Form 990. Program spending in total: $26,078.
The organization over time
Each line starts at 100 in 2021, so what you read is the shape rather than the size: 150 means half as much again as 2021, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $112k to $68k (−39%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
100% of PUSHING FOR PINK’s revenue is contributions — more reliant on donations than three-quarters of its peers (100% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 3 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Mathew Matthews
President and executive director
As listed on its FY2024 Form 990.
Who funds it, year by year
2021 → 2023: the base narrowed from 2 funders to 1 funder, grant income fell $55k → $25k.
1 of 4 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 12% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of PUSHING FOR PINK’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
PUSHING FOR PINK leans on a few funders — its largest provides 78% of grant income and the top three 97%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
Largest funder’s share by year: 2021 91% · 2022 56% · 2023 100% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
96% of PUSHING FOR PINK's grant income comes from California funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $20k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
PUSHING FOR PINK's revenue fell 74% between 2021 and 2024.
this organization peer median middle 50% of peers· 9,898 health nonprofits under $100k, FY2024
Organizations like PUSHING FOR PINK
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
33% of spending goes to programs.
Governance
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for PUSHING FOR PINK: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds PUSHING FOR PINK?
- PUSHING FOR PINK (California) receives grants from 4 organizations whose IRS filings report $160,800 to it, the largest being GUESS FOUNDATION ($125,000). 1 of them have funded it in more than one year.
- How many funders does PUSHING FOR PINK have?
- IRS filings report 4 organizations giving $160,800 in grants to PUSHING FOR PINK, 1 of which have funded it in more than one year.
- Who is the largest funder of PUSHING FOR PINK?
- GUESS FOUNDATION is the largest funder on record, with $125,000 in grants. The full list of funders is on this page.
- How can an organization like PUSHING FOR PINK find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Pushing for Pink →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2021–2024), and the filings of 4 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing